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    Become a Brand Partner

    Last updated on 1 May 2023

    Publisher SEO Course

    Publishers need to produce content every day, leaving little time to develop the in-house expertise needed to optimize said content for search engines.

    Optimization goes far beyond targeting keywords, also requiring a blend of on-page, off-page and technical SEO strategies. Even after a story has been published, it needs to be regularly evaluated for improvement, maintenance or refocusing.

    In this course on Publisher SEO, you will learn how to develop a content and SEO strategy that not only maintains value for existing subscribers but also appeals to a new, wider audience. 

    Overview
    Content

    Course Price

    $1500
    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Monthly group office hours
    • Ready-to-use templates
    • Members-only articles

    Length

    +20 Hours

    Chapters

    7 Chapters

    Modules

    53 Modules

    Materials

    Ready-to-use templates

    Course Leader

    Vahe Arabian

    I’m Vahe, the founder of State of Digital Publishing. Like other publishers I work in the trenches to build and grow content and media properties. I also create insigts, resources and a community that fosters knowledge sharing and industry collaboration.

    I’m a 15 year veteran SEO and content strategist for publishers and explorer of digital media and technology trends.

    My vast experience of working with digital publishing companies, I have helped publishers of all sizes exponentially increase their reach through concise SEO strategies and effective content workflows that reflects your business & monetization model.

    Course Content

    Expand All
    Modules
    Chapter 1: Introduction 2 Modules
    Expand
    Chapter Content
    0% Complete 0/2 Steps
    Introduction Into Publisher SEO
    Glossary of Terms
    Chapter 2: Technical SEO 10 Modules
    Expand
    Chapter Content
    0% Complete 0/10 Steps
    Design and Layout
    Site Architecture
    Page Experience
    News Sitemap
    Schema
    Crawl Speed and Frequency
    Links to Sponsored and User-Generated Content
    Google Publisher Center
    Bing News PubHub
    Ads, Popups and Best Practices
    Chapter 3: Content SEO 12 Modules
    Expand
    Chapter Content
    0% Complete 0/12 Steps
    Keyword Research
    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)
    Title and Headlines
    Develop Original Reporting
    Content Freshness
    Topicality and Relevance
    Dates
    Video Content in Google News
    Image Optimization
    Backlink Profile
    Internal Linking
    Location
    Chapter 4: Tactics 8 Modules
    Expand
    Chapter Content
    0% Complete 0/8 Steps
    Publisher Velocity
    Content Clusters
    Top Stories
    Google Trends
    Live Blogs
    International SEO
    Web Stories
    Google Discover
    Chapter 5: Practical Implementation 6 Modules
    Expand
    Chapter Content
    0% Complete 0/6 Steps
    Topic & Keyword Research
    Content Audit & Content Gap
    Technical Audit
    Content pillar and strategy development
    SEO Strategy
    Editorial Tracker
    Chapter 6: Reporting & Analytics 4 Modules
    Expand
    Chapter Content
    0% Complete 0/4 Steps
    Google Search Console
    Google Analytics
    Google Real Time Content Insights
    Looker Studio
    Chapter 7: Content Distribution 5 Modules
    Expand
    Chapter Content
    0% Complete 0/5 Steps
    CTA analysis and optimizations
    CTR analysis and optimizations
    Evergreen content & content re-optimization techniques
    Content syndication SEO
    Flipboard
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    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

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