Publisher growth tactics for election season | WEBINAR
The ever-changing online landscape is generating a need for digital publishing businesses to become agile and adapt to shifting trends and needs. Digital marketing tools, digital publishing software, and mobile apps now help large teams scale the process of publishing editorial content, optimizing all of the content that is being pushed out and effectively engage and integrate with their users. Read about the latest digital publishing technology & tool information and applications below.
Paywalls have become a critical tool for digital publishers seeking to monetize content amid fluctuating ad markets. Between 2017 and 2020, the number of news outlets implementing paywalls nearly doubled each year, with adoption accelerating further in 2021 as subscriptions surged globally (Reuters Institute Digital News Report, 2022). Ad revenue plummeted by 10–15% in 2020 […]
The subscription economy has experienced significant growth in recent years. As of 2024, premium U.S. streaming platforms (SVOD) grew 10.4% year-over-year, reaching over 260 million subscriptions . Subscription businesses have outpaced S&P 500 revenues nearly sixfold, marking a pivotal turning point across industries . The subscription market is projected to continue growing, with forecasts estimating […]
As an online publisher, you’re likely exposed to countless security risks – from data theft and censorship to geographic restrictions on your revenue. To protect your information and the confidentiality of your sources, it’s a good idea always to use a virtual private network, also known as a VPN. Here, you’ll learn how a VPN […]
Want to understand your readers? A customer data platform (CDP) collects customer data from multiple points (including your website, apps, CRM, and other third-party tools). It puts it together to give you a unified view of your entire customer journey. You’ll know what your readers like, what they click on, and how they act. With […]
Media monitoring is a vital part of any digital publisher’s path to success. It is necessary to hear stories as they happen, track the competition and remain alert to any oncoming crises — and the best media monitoring software and news monitoring tools automate all of this.
You’ve poured your heart into writing a book, not just to see it gather dust in the shadows of a crowded market. You are here to connect with readers, make profits, and leave a mark.Self-publishing is the key to making that happen, but with the number of self-published books increasing by 264% in the last […]
As a publisher, your content is your currency. Now is the time to maximize your content’s earning potential. With the affiliate marketing industry projected to hit $36.9 billion by 2030, you should strategize to cash in on it.
China’s new DeepSeek Large Language Model (LLM) has disrupted the US-dominated market, offering a relatively high-performance chatbot model at significantly lower cost. The reduced cost of development and lower subscription prices compared with US AI tools contributed to American chip maker Nvidia losing US$600 billion (£480 billion) in market value over one day. Nvidia makes the computer chips […]
There’s a near-universal consensus among digital publishers today that specialized websites need specialized Content Management Systems. What is needed for a small B2B company will differ from that of a giant retail operation or a major media enterprise. News and sports, for example, are two domains with unique and highly demanding needs. Things move extremely […]
Chinese artificial intelligence (AI) company DeepSeek has sent shockwaves through the tech community, with the release of extremely efficient AI models that can compete with cutting-edge products from US companies such as OpenAI and Anthropic. Founded in 2023, DeepSeek has achieved its results with a fraction of the cash and computing power of its competitors. DeepSeek’s “reasoning” R1 […]
Audience attention spans have fallen for decades as competition for mindshare has skyrocketed. With the average focused attention span dropping from 2.5 minutes around 20 years ago to 45 seconds by, digital publishers need help to make a lasting and personal connection with their audiences.
Artificial intelligence (AI) has transformed the age-old transcription industry for good. Advanced speech-based natural language processing (NLP) now enables software to transcribe human voice with near human-level accuracy while taking only a fraction of the time of an expert human transcriber. Traditionally deployed heavily by the legal and medical industry, transcription services have become essential […]
In November 2023, State of Digital Publishing (SODP) hosted PubTech2023 – an online event for digital publishing and news media professionals. This article is based on the summary of key learnings of a presentation by Matt Lawson, Publisher Success Manager at Ezoic. Being a publisher has become more and more involved over the years. Between […]
In November 2023, State of Digital Publishing (SODP) hosted PubTech2023 – an online event for digital publishing and news media professionals. This article is based on the summary of key learnings of a presentation by Vahe Arabian, Founder of SODP, and Khalil A. Cassimally, Head of Audience Insights at The Conversation. With the advent of […]
Content management systems (CMSs) are an essential component of the publishing industry, pulling together and centralizing key aspects of the editorial process. But with so many options on the market, picking the best CMS for a news website can be daunting.
Digital magazine apps can transform static pages into interactive and engaging formats, significantly improving the reading experience on smartphones and tablets. Mobile device use now dominates how people access the internet, with 91% of those aged 16-64 relying on a mobile device compared with less than 60% who use a personal laptop or desktop. At […]
Managing Millions
Better audience engagement without the tech headaches
How to avoid the Goldilocks Tech Trap which wreaks havoc on giving audiences what they want
11 June 2025
2 PM BST
Online Event
