Glossary of Terms

Chapter 2

4xx Error –

4xx errors (also referred to as 400 errors) occur when a page that once existed on a website is no longer live and has not been redirected elsewhere.

Ad blockers –

Ad blockers are tools designed to remove or hide content identified as advertising during browsing.

Ad Density –

Ad density refers to the sum of the heights of your ads and how much of your mobile page they cover.

Article Body –

The body of the article is where the majority of the research and content are located.

Atom feeds –

An Atom feed is a web feed that uses the Atom Syndication Format and the Atom Publishing Protocol. Atom comprises an XML-based format that describes an Atom feed and the items of information in it, and a protocol for publishing and editing Atom feeds.

Auto-Play Ads –

Autoplay ads are video ads that start on a user’s device on their own. On one side, we have browser companies who are adamant on blocking such ads. Though on the other side, most marketers and publishers believe autoplay video ads are the next big thing in ad tech.

CDN – 

A content delivery network (CDN) is a network of interconnected servers that speeds up webpage loading for data-heavy applications. CDN can stand for content delivery network or content distribution network. When a user visits a website, data from that website’s server has to travel across the internet to reach the user’s computer. If the user is located far from that server, it will take a long time to load a large file, such as a video or website image. Instead, the website content is stored on CDN servers geographically closer to the users and reaches their computers much faster.