Publisher SEO Course Chapter 3: Content SEO Experience, Expertise, Authoritativeness and Trust (E-E-A-T)

Experience, Expertise, Authoritativeness and Trust (E-E-A-T)

Learning Objective

After studying this module, you should have a good understanding of what Google’s page quality guidelines are, how Google’s search quality raters judge pages using the E-E-A-T criteria, what YMYL pages are, and how to optimize your content to meet Google’s E-E-A-T guidelines.

Video Duration

22:06

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3.1.1 What Is E-E-A-T?

E-E-A-T stands for experience-expertise-authoritativeness-trustworthiness. Together, they constitute an important criteria used by Google to rate content on the internet. Until December 2022, the acronym was popularly known as E-A-T. On December 15th, 2022, however, Google updated its criteria to include a content creator’s first-hand experience of the content as an additional parameter on which to rate content quality.

Google now also states that experience, expertise, authoritativeness are all concepts that support the central theme of trust. This is how Google conceptualizes E-E-A-T as contributing to the quality of a web page:

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