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    Publisher SEO Course Chapter 3: Content SEO Experience, Expertise, Authoritativeness and Trust (E-E-A-T)
    2

    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)

    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)
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    Learning Objective 

    After studying this module, you should have a good understanding of what Google’s page quality guidelines are, how Google’s search quality raters judge pages using the E-E-A-T criteria, what YMYL pages are, and how to optimize your content to meet Google’s E-E-A-T guidelines.

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    3.1.1 What Is E-E-A-T?

    E-E-A-T stands for experience-expertise-authoritativeness-trustworthiness. Together, they constitute an important criteria used by Google to rate content on the internet. Until December 2022, the acronym was popularly known as E-A-T. On December 15th, 2022, however, Google updated its criteria to include a content creator’s first-hand experience of the content as an additional parameter on which to rate content quality.

    Google now also states that experience, expertise, authoritativeness are all concepts that support the central theme of trust. This is how Google conceptualizes E-E-A-T as contributing to the quality of a web page:

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    2

    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)

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    1

    Keyword Research

    3

    Title and Headlines

    4

    Develop Original Reporting

    5

    Content Freshness

    6

    Topicality and Relevance

    7

    Dates

    8

    Video Content in Google News

    9

    Image Optimization

    10

    Backlink Profile

    11

    Internal Linking

    12

    Location

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    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears