3.7.1 Why Is Video Content Important?
Searches are increasingly becoming more visual. This means image and video searches today constitute a large percentage of total searches. There is a reason why YouTube is the second largest search engine after Google.
In 2022, internet video traffic is predicted to make up for more than 82% of consumer internet traffic (PDF download), which is 15 times higher than what it was in 2017.
3.7.2 Does Video Content Matter to SEO
Video content matters to SEO because Google now increasingly shows video results in response to search queries. In the example below, we see that Google shows videos in the SERPs after the top few organic posts.
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