Publisher growth tactics for election season | WEBINAR

Learn More

SODP

SODP Media

  • Insights
    • Articles
      • Audience Development
      • Content Strategy
      • Digital Publishing
      • Monetization
      • SEO
      • Digital Platforms & Tools
    • Top Tools & Reviews
    • Opinion
    • Podcast
  • Education
    • Publisher SEO Course
    • Events
      • Monetization Week 2025
  • Resources
  • Community
    • Slack Channel
    • Newsletter
  • About
    • About Us
    • Contact Us
    • Editorial Policy
  • English
sodp logo
SODP logo
    Search
    Close this search box.
    Login
    • Insights
      • Podcast
      • Articles
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
      • Top Tools & Reviews
        • Articles
        • Top Tools & Reviews
        • Opinion
        • Podcasts
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
        • Headless CMS Platforms
        • Digital Publishing Platforms
        • Editorial Calendar Software
        • Magazine Apps
        • Email Newsletter Platforms
        • More Best Tools Lists
    • Education
      • Publisher SEO Course
        • Publisher SEO Course
        • Events
        • Monetization Week 2025
        • View all
    • Resources
    • Community
      • Slack Channel
      • Office Hours
      • Newsletter
        • Slack Channel
        • Newsletter
    • About
      • About Us
      • Contact Us
      • Editorial Policy
        • About Us
        • Contact Us
        • Editorial Policy
    placeholder
    SODP logo
    Become a Brand Partner
    Home > Publisher SEO Course > Chapter 3: Content SEO > Video Content in Google News
    8

    Video Content in Google News

    Video Content in Google News
    Previous Module
    Back to Chapter
    Next Module

    Learning Objective

    After going through this module, you will understand the use of video content and how it can help in improving Google News rankings and help content appear in the Top Stories section. You will also learn the role of video content in improving click-through rates (CTRs).

    Video Duration

    15:25

    Answer Quiz

    Upgrade to access

    Materials

    Upgrade to access

    Resources

    Reports and Resources

    3.7.1 Why Is Video Content Important?

    Searches are increasingly becoming more visual. This means image and video searches today constitute a large percentage of total searches. There is a reason why YouTube is the second largest search engine after Google.

    In 2022, internet video traffic is predicted to make up for more than 82% of consumer internet traffic (PDF download), which is 15 times higher than what it was in 2017.

    3.7.2 Does Video Content Matter to SEO

    Video content matters to SEO because Google now increasingly shows video results in response to search queries. In the example below, we see that Google shows videos in the SERPs after the top few organic posts.

    Does Video Content Matter to SEO

    However, for certain queries, Google shows videos at the top of the search results, ahead of text content. For instance, in the search query below, we can see that Google pulls up a video as the number one search result.

    Does Video Content Matter to SEO

    And it isn’t just How To videos for which videos are appearing at the top of the search engine results pages (SERPs). In several other niches, search queries are bringing up videos ahead of text content.

    In the example below, we can once again see videos outranking text pages in SERPs.

    Does Video Content Matter to SEO

    Benefits of Embedding Video

    Video is a powerful tool and is an important aspect of SEO strategy. Here are some of the benefits of embedding video in your content.

    Rank With Thumbnails in Google News

    Google News shows stories from trusted publishers by employing algorithms to analyze several factors. Some of the major factors that contribute to the rankings are:

    Upgrade to a premium plan to access the content.

    Most Popular

    Upfront
    (1 payment)

    $1000
    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Ready-to-use templates
    Subscribe
    Fixed Price Guarantee
    Recommended

    4 Quarterly Payments Of

    $250
    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Ready-to-use templates
    Subscribe
    Fixed Price Guarantee
    Best Value

    Course Only
    (1 Payment)

    $300
    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Ready-to-use templates
    Subscribe
    Fixed Price Guarantee

    Active now

    8

    Video Content in Google News

    See more

    1

    Keyword Research

    2

    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)

    3

    Title and Headlines

    4

    Develop Original Reporting

    5

    Content Freshness

    6

    Topicality and Relevance

    7

    Dates

    9

    Image Optimization

    10

    Backlink Profile

    11

    Internal Linking

    12

    Location

    SODP logo

    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

    • Top tools
    • SEO for publishers
    • Privacy policy
    • Editorial policy
    • Sitemap
    • Search by company
    Facebook X-twitter Slack Linkedin

    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

    2nd Annual

    Monetization Week

    The Convergence of Innovation and Strategy: Publisher Monetization in 2025.

    A 5-day online event exploring the future of publisher revenue models.

    May 19 – 23, 2025

    Online Event

    Learn More