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    State of Digital Publishing Logo
    Publisher SEO Course Chapter 4: Tactics Publisher Velocity
    1

    Publisher Velocity

    Publisher Velocity
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    Learning Objective

    Going through this guide will allow you to fully understand content velocity and what it means for SEO. You will understand why the rate you publish quality content matters and how to avoid common pitfalls.

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    4.1.1 What Is Content Velocity?

    Content velocity is the rate at which a publisher publishes new content. Search engines see websites with a large amount of original content covering a topic as a sign of topical authority. This makes content velocity an additional SEO criteria to consider.

    Content velocity includes the speed at which a publication can create, publish and update content. Typically content velocity is measured by the number of new pages an organization can publish in a given period of time while maintaining its content quality standards.

    4.1.2 Challenges Publishers Face With Content Velocity

    There are four main issues publishers face when considering their content velocity:

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

    News SEO

    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.

    News SEO

    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.