Publisher growth tactics for election season | WEBINAR

Learn More

SODP

SODP Media

  • Insights
    • Articles
      • Audience Development
      • Content Strategy
      • Digital Publishing
      • Monetization
      • SEO
      • Digital Platforms & Tools
    • Top Tools & Reviews
    • Opinion
    • Podcast
  • Education
    • Publisher SEO Course
    • Events
      • Monetization Week 2025
  • Resources
  • Community
    • Slack Channel
    • Newsletter
  • About
    • About Us
    • Contact Us
    • Editorial Policy
  • English
sodp logo
SODP logo
    Search
    Close this search box.
    Login
    • Insights
      • Podcast
      • Articles
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
      • Top Tools & Reviews
        • Articles
        • Top Tools & Reviews
        • Opinion
        • Podcasts
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
        • Headless CMS Platforms
        • Digital Publishing Platforms
        • Editorial Calendar Software
        • Magazine Apps
        • Email Newsletter Platforms
        • More Best Tools Lists
    • Education
      • Publisher SEO Course
        • Publisher SEO Course
        • Events
        • Managing Millions
        • View all
    • Resources
    • Community
      • Slack Channel
      • Office Hours
      • Newsletter
        • Slack Channel
        • Newsletter
    • About
      • About Us
      • Contact Us
      • Editorial Policy
        • About Us
        • Contact Us
        • Editorial Policy
    placeholder
    SODP logo
    Become a Brand Partner
    Home > Publisher SEO Course > Chapter 3: Content SEO
    Chapter Three

    Content SEO

    12 Modules

    12 Videos

    12 Quizzes

    Materials

    Learning Objective

    In this chapter, you will learn about essential elements of news content that help drive traffic and authority. This includes conducting keyword research, understanding the framework of E-E-A-T, setting up titles and headers, the role of original reporting, how to maintain content freshness, how to add dates to content pieces, best practices for video content, how to optimize images, strategies for local SEO, and how to set up a linking strategy.

    Chapter Three

    Content

    1
    Keyword Research
    2
    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)
    3
    Title and Headlines
    4
    Develop Original Reporting
    5
    Content Freshness
    6
    Topicality and Relevance
    7
    Dates
    8
    Video Content in Google News
    9
    Image Optimization
    10
    Backlink Profile
    11
    Internal Linking
    12
    Location
    Chapter Content
    0% Complete 0/12 Steps
    Keyword Research
    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)
    Title and Headlines
    Develop Original Reporting
    Content Freshness
    Topicality and Relevance
    Dates
    Video Content in Google News
    Image Optimization
    Backlink Profile
    Internal Linking
    Location
    Previous Chapter
    Back to Course
    Next Chapter
    SODP logo

    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

    • Top tools
    • SEO for publishers
    • Privacy policy
    • Editorial policy
    • Sitemap
    • Search by company
    Facebook X-twitter Slack Linkedin

    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

    GPP logo

    Managing Millions

    Better audience engagement without the tech headaches

    How to avoid the Goldilocks Tech Trap which wreaks havoc on giving audiences what they want

    11 June 2025

    2 PM BST

    Online Event

    Learn More