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    State of Digital Publishing Logo
    Chapter Three

    Content SEO

    12 Modules

    12 Videos

    12 Quizzes

    Materials

    Learning Objective

    In this chapter, you will learn about essential elements of news content that help drive traffic and authority. This includes conducting keyword research, understanding the framework of E-E-A-T, setting up titles and headers, the role of original reporting, how to maintain content freshness, how to add dates to content pieces, best practices for video content, how to optimize images, strategies for local SEO, and how to set up a linking strategy.

    Chapter Three

    Content

    1
    Keyword Research
    2
    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)
    3
    Title and Headlines
    4
    Develop Original Reporting
    5
    Content Freshness
    6
    Topicality and Relevance
    7
    Dates
    8
    Video Content in Google News
    9
    Image Optimization
    10
    Backlink Profile
    11
    Internal Linking
    12
    Location
    Chapter Content
    0% Complete 0/12 Modules
    Keyword Research
    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)
    Title and Headlines
    Develop Original Reporting
    Content Freshness
    Topicality and Relevance
    Dates
    Video Content in Google News
    Image Optimization
    Backlink Profile
    Internal Linking
    Location
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    Back to Course
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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

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    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears