Without relevant user traffic, publishers will always struggle to monetize their content. Paid traffic is not sustainable as a long-term strategy. That’s why it is imperative for publishers to be up to date and proactive in their SEO efforts.
Explore with us best practices in technical and content SEO, learn how to utilize various tools, discover new tech, and read practical tips and advice from publisher SEO experts.
Write your intro last. That was the advice I received from a senior colleague at the start of my career and, after reading The Verge’s latest article on the ills of the SEO industry, I was immediately reminded of its value. You might have already read Amanda Lewis’ lengthy article last week (or the couple […]
Google News should be the focus of any digital media and content publisher, given the traffic it drives to news sites every month. It’s been some years since Google last provided a news traffic analysis, but in 2020 it said it sent “Google users to news sites 24 billion times” every month. This equates to […]
Over the past two months, publishers have been slammed with 4 Google system and algorithm updates, particularly the Helpful Content Update (HCU) and core algorithmic update, resulting in traffic slippages across the board. While my industry colleagues across the board have provided their winner and loser analysis on queries and niches, we’re still focusing and […]
Audience monetization is a key issue for every digital publisher. While ad revenue remains a reliable strategy for many outlets, some may be better served by implementing a paywall. The pandemic demonstrated that reliance on a single stream of revenue can be risky. Ad revenue fell 3.1% in 2020 before rebounding 22.5% in 2021. With […]
WordPress is the most popular content management system (CMS) on the planet, thanks to its ease of use and flexibility. WordPress’ rich customization options allow publishers to create websites that resonate deeply with their audiences. And yet despite the CMS’s powerful featureset, it’s still possible to create sites that look great but struggle to grow […]
SEO automation saves you time and enables you to focus on more critical tasks and develop efficiencies. From Surfer SEO for content optimization and Index API for new content publishing to Generative Ai, we go through practical use cases and examples of SEO automation applications for Publisher SEO.
Learn more about the Google Discover Content SEO module from Chapter 4 (Tactics) of the State of Digital Publishing Publisher SEO course.
Learn more about the Top Stories Carousel module from Chapter 4 (Tactics) of the State of Digital Publishing Publisher SEO course.
Learn more about the Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T) for Publishers module from Chapter 3 (Content SEO) of the State of Digital Publishing Publisher SEO course.
State of Digital Publishings’ founder, Vahe Arabian, ran the second Splice Media community session on decoding changes in the SEO landscape in 2022
Office Hours Join us as we discuss short-form videos, Meta’s plans to pivot as it sees more user engagement for news publishers, and successful web story examples that you can use to benefit your news SEO today. About SODP State of Digital Publishing (SODP) is a hybrid publisher and consultancy for publishing brands, helping […]
Publishers invested in appearing at the top of Google’s search results already understand the importance of SEO. One important and potentially overlooked aspect of SEO for bigger publishers, however, is the Google crawl budget. Google’s crawl budgets help to determine the extent to which articles appear in search results. Understanding crawl budgets is a critical […]
Poor site speed is one of the biggest roadblocks to publishers’ audience acquisition ambitions. People lose interest in content they can’t access instantly, leading to increased bounce rates and lower conversions. Improving site speeds by as little as 0.1 second can boost conversions rates by up to 10%, a study by Deloitte found (PDF download).1 […]
Google Discover was introduced in 2018 with the goal of changing how the search giant’s users interact with content.1 Discover’s launch was, in effect, a rebranding of the Google feed that was introduced the previous year. Google described Discover as providing two main functions; keep users up-to-date and provide recommendations when they are not actively […]
Google Web Stories are tappable, interactive, and immersive content that are similar to Instagram and Facebook stories. Launched initially as AMP Stories in 2018, Google rebranded this visual format to Web Stories in 2020,1 perhaps in part owing to the somewhat controversial nature2 of AMP technology in the digital publishing arena3. In their updated and […]
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News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
