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    Home ▸ SEO

    SEO

    Without relevant user traffic, publishers will always struggle to monetize their content. Paid traffic is not sustainable as a long-term strategy. That’s why it is imperative for publishers to be up to date and proactive in their SEO efforts.

    Explore with us best practices in technical and content SEO, learn how to utilize various tools, discover new tech, and read practical tips and advice from publisher SEO experts.

    Clara Soteras Q&A: SEO Opportunities & Battles for Digital Publishers

    Clara Soteras Q&A: SEO Opportunities & Battles for Digital Publishers

    In preparation for PubTech2024, we caught up with one of the panelists, Clara Soteras – former Director of SEO and Product at El Nacional and a professor at Universitat Autònoma de Barcelona.

    Content Strategy for Google's AI-Powered Search

    Content Strategy for Google’s AI-Powered Search

    Google has always rolled out updates and features. In 2023 alone, it rolled out ten updates to the ranking algorithms. With the world infatuated with the rapid growth of AI tech, it’s only natural to see AI Overview (AIO) integrated into the Google search experience.

    The Verge Takes Aim at SEO but Misses the Mark

    Editor’s Note: The Verge Takes Aim at SEO but Misses the Mark

    Write your intro last. That was the advice I received from a senior colleague at the start of my career and, after reading The Verge’s latest article on the ills of the SEO industry, I was immediately reminded of its value. You might have already read Amanda Lewis’ lengthy article last week (or the couple […]

    Google News SEO

    Google News SEO Guide 2024: Best Practices for News Publishers

    Google News should be the focus of any digital media and content publisher, given the traffic it drives to news sites every month. It’s been some years since Google last provided a news traffic analysis, but in 2020 it said it sent “Google users to news sites 24 billion times” every month. This equates to […]

    Evolving your helpful content standards for 2024 and beyond

    Editor’s Note: Evolving your helpful content standards for 2024 and beyond

    Over the past two months, publishers have been slammed with 4 Google system and algorithm updates, particularly the Helpful Content Update (HCU) and core algorithmic update, resulting in traffic slippages across the board. While my industry colleagues across the board have provided their winner and loser analysis on queries and niches, we’re still focusing and […]

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    Paywall SEO Strategy: A Guide for Publishers

    Audience monetization is a key issue for every digital publisher. While ad revenue remains a reliable strategy for many outlets, some may be better served by implementing a paywall.  The pandemic demonstrated that reliance on a single stream of revenue can be risky. Ad revenue fell 3.1% in 2020 before rebounding 22.5% in 2021. With […]

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    How to Improve Core Web Vitals for WordPress Sites

    WordPress is the most popular content management system (CMS) on the planet, thanks to its  ease of use and flexibility. WordPress’ rich customization options allow publishers to create websites that resonate deeply with their audiences. And yet despite the CMS’s powerful featureset, it’s still possible to create sites that look great but struggle to grow […]

    Office Hours: SEO Automation Tools

    Office Hours: SEO Automation Tools

    SEO automation saves you time and enables you to focus on more critical tasks and develop efficiencies. From Surfer SEO for content optimization and Index API for new content publishing to Generative Ai, we go through practical use cases and examples of SEO automation applications for Publisher SEO.

    Google Discover

    Google Discover

    Learn more about the Google Discover Content SEO module from Chapter 4 (Tactics) of the State of Digital Publishing Publisher SEO course.

    Top Stories

    Top Stories

    Learn more about the Top Stories Carousel module from Chapter 4 (Tactics) of the State of Digital Publishing Publisher SEO course.

    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)

    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)

    Learn more about the Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T) for Publishers module from Chapter 3 (Content SEO) of the State of Digital Publishing Publisher SEO course.

    2023 Publisher SEO Trends - Splice media workshop

    2023 Publisher SEO Trends – Splice media workshop

    State of Digital Publishings’ founder, Vahe Arabian, ran the second Splice Media community session on decoding changes in the SEO landscape in 2022

    Short form video and Web Stories Office Hours

    Short-form Video and Web Stories Office Hours

    Office Hours  Join us as we discuss short-form videos, Meta’s plans to pivot as it sees more user engagement for news publishers, and successful web story examples that you can use to benefit your news SEO today.  About SODP State of Digital Publishing (SODP) is a hybrid publisher and consultancy for publishing brands, helping […]

    Google Crawl Budget A Publisher’s Guide

    Google Crawl Budget: A Publisher’s Guide

    Publishers invested in appearing at the top of Google’s search results already understand the importance of SEO. One important and potentially overlooked aspect of SEO for bigger publishers, however, is the Google crawl budget. Google’s crawl budgets help to determine the extent to which articles appear in search results. Understanding crawl budgets is a critical […]

    AMP and SEO

    AMP SEO: A Guide for Publishers

    Poor site speed is one of the biggest roadblocks to publishers’ audience acquisition ambitions. People lose interest in content they can’t access instantly, leading to increased bounce rates and lower conversions. Improving site speeds by as little as 0.1 second can boost conversions rates by up to 10%, a study by Deloitte found (PDF download).1 […]

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    Google Discover for Publishers

    Google Discover was introduced in 2018 with the goal of changing how the search giant’s users interact with content.1 Discover’s launch was, in effect, a rebranding of the Google feed that was introduced the previous year. Google described Discover as providing two main functions; keep users up-to-date and provide recommendations when they are not actively […]

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

    2nd Annual

    Monetization Week

    The Convergence of Innovation and Strategy: Publisher Monetization in 2025.

    A 5-day online event exploring the future of publisher revenue models.

    May 19 – 23, 2025

    Online Event

    Learn More