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    State of Digital Publishing Logo
    Publisher SEO Course Chapter 3: Content SEO Dates
    7

    Dates

    Dates
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    Learning Objective

    After completing this module, you should have an understanding of why dates matter for SEO, be aware of best practices relating to dating content and be able to add dates to your web page according to established guidelines.

    Video Duration

    13:35

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    3.6.1 Do Dates Matter for SEO?

    Dates may not be a direct ranking factor for SEO, but dates can affect the following metrics:

    • Content Freshness: For certain niches, Google prefers to show the latest content in response to search queries. In such cases, the date becomes a major determining factor of SERP rankings

    More information on content freshness, please see our dedicated module on the subject.

    • Content Relevance: This is a measure of how relevant the content has remained over time, through updates and/or modifications.
    • Trust: Content that clearly mentions dates of publication and/or dates of last updates show transparency, which in turn helps build trust.

    As part of its process of determining which pages are the best match for a particular search query, Google will consider the following dates:

    Upgrade to a premium plan to access the content.

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    7

    Dates

    See more

    1

    Keyword Research

    2

    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)

    3

    Title and Headlines

    4

    Develop Original Reporting

    5

    Content Freshness

    6

    Topicality and Relevance

    8

    Video Content in Google News

    9

    Image Optimization

    10

    Backlink Profile

    11

    Internal Linking

    12

    Location

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

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    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears