Content strategy and audience development go hand in hand with building an editorial brand. So what are the approaches, strategies and case studies for targeting your audience/s with the right message at the right time? Read the content news and content strategy resources for publishers.
Publisher success boils down to attracting, keeping and growing audience numbers. And that depends on producing killer content. The publishing world is incredibly competitive, with audiences demanding to be wowed with each piece of new content. Successful content must be visible, memorable and shareable to stand a chance in an increasingly crowded content arena. Every […]
Thanks to the growing momentum of generative artificial intelligence (AI) tools, the digital publishing ecosystem is undergoing a seismic shift. These tools have the potential to upend how content creators work entirely. At the same time, as more and more AI content is published, there’s a genuine concern that stories could become more vanilla and […]
Push notifications are a highly effective and engaging way for publishers to interact with their audience. However, leveraging their true potential requires building a solid, well-planned push notification strategy. Let’s look at 10 ways to build an impactful push notification strategy to send messages that not only captivate readers but also enhance key business performance […]
Digital publishers and editors understand the critical role of engagement in audience development. Among the numerous engagement strategies available, push notifications have emerged as an effective tool to increase reading time and foster a connection with readers. The best push notification platforms allow publishers to send timely, relevant content teasers and updates to pique their […]
Every digital publisher should be looking to create at least some content that drives website traffic for years with minimal upkeep. Content creators know the challenges of creating content that attracts clicks, which makes evergreen content that continues to rank in the search engine results pages (SERPs) long after it’s published ever more valuable. Ahrefs […]
The goal is to use a data-driven approach to understand how local publishers in Australia are building audience reach and monetizing their platforms. In this session, Andrew Kemp and Vahe Arabian cover: – A breakdown of the research methodology – Exploring the findings and reviewing the conclusions – Examples of content strategies that work or […]
While content creators have been around as long as we’ve been sharing stories and creating entertainment, the term itself is relatively new. The term emerged during the surge in digital media’s popularity over the last few decades. The number of social media users now stands at 4.2 billion, with the average person spending almost 7 […]
Creating great content that drives traffic and engagement is the goal of every content marketer, digital publisher or SEO agency. Developing a process to optimize your content for maximum impact, on the other hand, can be a major challenge for some. In this guide, we’ll share a variety of tips and tricks on how to […]
Creating engaging content can be difficult, especially in today’s competitive online world. Not only do you need to make sure it engages your target audience, you also have to optimize it for SEO, format it correctly, include the proper headings and answer the right questions — all while trying to outrank your rivals. While nobody […]
Learn more about the Evergreen content & content re-optimization techniques module from Chapter 7 (Content Distribution) of the State of Digital Publishing Publisher SEO course.
Learn more about the Content Clusters module from Chapter 4 (Tactics) of the State of Digital Publishing Publisher SEO course.
Learn more about the Content Freshness module from Chapter 3 (Content SEO) of the State of Digital Publishing Publisher SEO course.
A yearly content audit is a great way to evaluate the performance as well as get rid of non-performing content. And now is the perfect time to do one ahead of 2023. In this office hours session, Narcis Bejtic from Content Refined walks through with examples: How to think about content goals Learn how to […]
SEO has become a fast-paced and ever-changing industry. What’s trending today can be boring the next. Not to mention Google’s recurring algorithm updates, which keep website owners constantly restrategizing over how to create content. While there’s always a big focus on content strategy and “what to write next”, many site owners rarely focus on reviewing […]
If you own a website, are a content creator or a freelance writer, then you’ve most likely heard of a content brief. While much of the SEO world focuses on keyword research, content curation, website optimization and a dozen other factors, content briefs are an important part of the content creation process. If you own […]
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News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
