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    Home ▸ Content Strategy

    Content Strategy

    Content strategy and audience development go hand in hand with building an editorial brand. So what are the approaches, strategies and case studies for targeting your audience/s with the right message at the right time? Read the content news and content strategy resources for publishers.

    Evegreen content

    What Is Evergreen Content?

    Every digital publisher should be looking to create at least some content that drives website traffic for years with minimal

    Local News Publisher Strategies

    Office Hours: Local News Publisher Strategies

    The goal is to use a data-driven approach to understand how local publishers in Australia are building audience reach and

    What Is a Content Creator

    What Is a Content Creator?

    While content creators have been around as long as we’ve been sharing stories and creating entertainment, the term itself is

    A Guide to Optimizing Your Content for Maximum Impact

    A Guide to Optimizing Your Content for Maximum Impact

    Creating great content that drives traffic and engagement is the goal of every content marketer, digital publisher or SEO agency.

    How to Create Engaging Content

    How to Create Engaging Content

    Creating engaging content can be difficult, especially in today’s competitive online world. Not only do you need to make sure

    Conducting 2023 content house keeping and audit

    Conducting 2023 content house keeping and audit

    A yearly content audit is a great way to evaluate the performance as well as get rid of non-performing content. 

    The Step by Step Guide to Content Audits

    The Step-by-Step Guide to Content Audits

    SEO has become a fast-paced and ever-changing industry. What’s trending today can be boring the next. Not to mention Google’s

    What Is a Content Brief and How to Create One

    What Is a Content Brief and How to Create One

    If you own a website, are a content creator or a freelance writer, then you’ve most likely heard of a

    How to Use Google Trends as a Publisher

    How to Use Google Trends as a Publisher

    Digital publishers generally understand the value of riding the rising wave of a popular trend, though many lack the skills

    Keyword Cannibalization How to Identify, Fix and Prevent It

    Keyword Cannibalization: How to Identify, Fix and Prevent It

    A website that fails to attract its target audience is every digital publisher’s worst nightmare. Many publishers, however, fail to

    Brand Publishers How Content Creation Hasvolved

    Brand Publishers Guide

    The advent of digital publishing has created new ways for brands to reach audiences beyond traditional marketing. While brand publishers

    Jeff Coyle

    Creating High-Quality Content

    Office Hours  Join Jeff Coyle, co-founder and chief strategy officer at MarketMuse, and Vahe Arabian, founder of State of Digital

    dcmc

    DCMC2021 – What Happens Once Your Content Goes Live

    SODP founder Vahe Arabian shares his thoughts on content promotion with participants on the second day of DCMC 2021. Gone

    Image CDN Complete Guide

    The Image CDN Complete Guide

    High-quality images and fast site load speed play a crucial role in overall customer experience, engagement, and conversions on a

    optimise optimism

    Building Effective Distribution Channels and Reader Relationships

    In this session, we look at how to build effective products and distributions methods to reaching and consistently engaging with

    video

    User-Generated Video and the Importance of YouTube for Publishers

    User-generated video (UGV) is now an integral journalistic component in providing both access to factual, trustworthy and unbiased information, as

    image optimisation

    Here’s Why Image Optimisation Should Be Part of Your Content Strategy

    Here’s a question for you: would you publish a webpage without proofreading it to make sure it’s the very best

    nft

    What Do NFT’s Mean For Publishers?

    The latest technology and cryptocurrency buzz is NFTs, or “non-fungible token.” Non-fungible means that it is not able to be

    recording podcast

    Guide to Remotely Recording a Podcast

    There may be no better time than the present to have a podcast as part of your digital content strategy.

    five content formats

    5 Content Formats Digital Publishers Can Try In 2021

    As digital publishers, we are always looking for new and innovative content formats to reach our readers and potential new

    video content

    10 Tips for Creating The Best Video Content

    Videos have emerged as a popular content format in recent years. You can rely on videos to market your product

    independent journalism

    The Rise of Independent Journalism and The Future of Content Creators

    Declining ad revenues. Increased competition for subscribers. Fake news. Information overload. Dominance of social media platforms. Distrust of the media.

    Gear Patrol Running New York

    Gear Patrol’s Running New York Campaign

    What happened Gear Patrol’s editorial team organized a marathon in honour of the coming TCS NYC Marathon, which is scheduled

    agriculture

    How Agritecture built a stable content engine

    What’s happening: At Harvard and MIT, Nieman Fellows from all over the world are learning about algorithms from each other

    Companion podcasts

    How the rise of companion podcasts caught everyone off guard

    What’s happening: At Harvard and MIT, Nieman Fellows from all over the world are learning about algorithms from each other

    disney streaming

    Disney reveals details of its aggressive streaming service

    What’s Happening: Historic Disney has become a content powerhouse, dominating the family entertainment genre. The company unveiled specifics about its

    Content Emoji Phenomenon

    The Content Emoji Phenomenon

    What’s Happening: Since the advent of smart phone texting and social media, those cute, popular little content emojis have become

    Gear Patrol Magazine

    Gear Patrol Magazine launches its first weekly video series in collaboration with Flipboard, with product reviews from real experts

    Gear Patrol, a New York City-based lifestyle publication focused on the intersection of products and life’s pursuits, launched its first

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    Subscribe to receive a recap of our top stories in digital media.

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    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

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    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears