Google News should be the focus of any digital media and content publisher, given the traffic it drives to news sites every month. It’s been…
The subscription economy has boomed over the last decade. On average, US consumers spent $219…
Digital magazine apps can transform static pages into interactive and engaging formats, significantly improving the…
Audience attention spans have been falling for decades as competition for mindshare has skyrocketed. With…
Digital publishers face the ongoing challenge of connecting with a continuously inattentive digital audience, making…
In the rapidly evolving digital media landscape, staying informed of consumption patterns is more crucial than ever. With more than 86% of Americans turning to digital devices for their online news, how we consume information is continuously changing. These shifts have forced news outlets to explore new strategies to uphold quality reporting. One such approach […]
Australian industry body the Digital Publishers Alliance (DPA) released its first-ever report last week, shedding some new light on the conversation around trust in the media. I’ve previously shared some thoughts about declining trust in the media, believing that more work must be done to engage audiences before trying to win their trust. The DPA’s […]
This article is written within the framework of Möbius, a European Commission-funded initiative that explores the impact digital prosumers have on reading and writing habits. BookTok is one of the most interesting innovations from the digital readership space. BookTok is a trend and hashtag on TikTok with such impact it won the FutureBook Person of […]
Audience monetization is a key issue for every digital publisher. While ad revenue remains a reliable strategy for many outlets, some may be better served by implementing a paywall. The pandemic demonstrated that reliance on a single stream of revenue can be risky. Ad revenue fell 3.1% in 2020 before rebounding 22.5% in 2021. With […]
I sat down to write this week’s missive intending to delve into the financial challenge of working as a freelance journalist. I’d been mulling over whether full-time freelance journalists were an endangered species, increasingly relying on other income streams to put their kids through school and keep a roof over their heads. It made me […]
Despite what many consumers may believe, digital content isn’t free. Producing great articles, blogs, videos, and podcasts takes time and money. There are several ways to recoup that cost, though the most popular remain digital subscriptions and advertising. Ads allow the audience to enjoy “free” access to online content, while subscription paywalls enable publishers to […]
Clients often call me looking for quick wins and asking what levers we can pull to increase revenue from our programmatic ads. Everyone loves quick wins and short-term gains, but it’s arguably more important to play the long game and ensure a comprehensive programmatic ad strategy is in place. Programmatic advertising is a shifting landscape, […]
The publishing game is far from easy. The sector has long struggled between audience building and monetization; even those at the top still strive to optimize and thrive. Commercial viability isn’t up for negotiation, and even those publishers lucky enough to have the support of a generous patron with deep pockets eventually need to show […]
The subscription economy has boomed over the last decade. On average, US consumers spent $219 per month on subscriptions in 2022, two and a half times higher than their estimates.
Publisher success boils down to attracting, keeping and growing audience numbers. And that depends on producing killer content. The publishing world is incredibly competitive, with audiences demanding to be wowed with each piece of new content. Successful content must be visible, memorable and shareable to stand a chance in an increasingly crowded content arena. Every […]
Is Google a publisher? It’s a question that’s been occupying my thoughts of late. On the face of it, the answer is simple: Google doesn’t create content, so it’s not a publisher. That was part of the tech giant’s defense in court against an Australian defamation suit. The Supreme Court of Victoria ruled in 2020 […]
Miles Finlay founded PROG, an independent Australian programmatic consultancy agency for publishers with a global client base. Programmatic advertising is a must for digital publishers committed to optimizing their ad revenue. It allows sellers access to a much deeper pool of demand partners than they would have through traditional sales. It’s hardly surprising then that […]
Clients often call me looking for quick wins and asking what levers we can pull…
Miles Finlay founded PROG, an independent Australian programmatic consultancy agency for publishers with a global…
Digital publishers face the ongoing challenge of connecting with a continuously inattentive digital audience, making…
Digital advertising may be the cornerstone of many online publishers’ business models, but it’s not…
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Working with Vahe and the team at SODP has been an absolute pleasure since we first engaged them. They’re driven, proactive, and more importantly – they really care about their clients. The results for Boss Hunting really speak for themselves, and our team is better off for working with SODP. Thanks again!
Jack Slade
Managing Director, Luxity Media/Boss Hunting
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Amanda Saeli
Product Marketing Manager, MIT Review
Working with Vahe and the team at SODP has been an absolute pleasure since we first engaged them. They’re driven, proactive, and more importantly – they really care about their clients. The results for Boss Hunting really speak for themselves, and our team is better off for working with SODP. Thanks again!
Naomi Khor
Marketing Executive, Publift
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News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
