Publisher growth tactics for election season | WEBINAR
The digital publishing industry has grown in leaps and bounds since the first document was digitized slightly more than half a century ago. Since Project…
Tip Of The Week
Vahe Arabian
Founder
State of Digital Publishing
Content, once published online, rarely remains rooted in the same spot. It goes through an…
Do you have an eye on top performing content your audience craves and the content…
Paywalls have become a critical tool for digital publishers seeking to monetize content amid fluctuating…
The subscription economy has experienced significant growth in recent years. As of 2024, premium U.S.…
The 2024 Gen AI x Comms Industry Impact Report leverages survey data from 301 respondents…
Local Publisher Strategies in Australia examines the strategies used by small-scale publishers to grow their…
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How to avoid the Goldilocks Tech Trap, which wreaks havoc on giving audiences what they want.
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The Convergence of Innovation and Strategy: Publisher Monetization in 2025
A 5-day online event exploring the future of publisher revenue models.
Content, once published online, rarely remains rooted in the same spot. It goes through an entire lifecycle of being published, shared, updated, and, in many cases, being republished via content syndication platforms.
The concept of micropayment isn’t new for publishers. Though many perceived it as a giant leap forward in the context of digital news, the initial experiments failed to gain momentum. Blende, a Dutch digital news platform, came up with a pay-per-article model, but it failed to resonate with the readers. Be it decision fatigue or […]
Managing digital audiences has become one of publishing’s toughest operational challenges. Nearly 70% of major publishers now run paywalls, yet only 17% of consumers actually pay for a subscription when they see a paywall. Referral traffic from search engines and social media too has steadily declined since 2024, just as Google’s phasing out of third-party […]
Valued at more than US$250 billion, the influencer industry is the centre of the digital economy. Popular haul videos, where influencers display and discuss a recent collection of purchases, and unboxings — videos where content makers open, showcase and review new products — have long been promoting endless streams of consumer goods that can be purchased with an easy […]
Curation has become one of the biggest talking points among adtech professionals and digital marketers in 2025. In digital advertising, curation refers to the selection and packaging of specific, high-quality ad inventory, making it easier for advertisers to buy media that’s brand safe, targeted, and effective. Essentially, this means that a partner, such as a […]
You’ve probably encountered images in your social media feeds that look like a cross between photographs and computer-generated graphics. Some are fantastical – think Shrimp Jesus – and some are believable at a quick glance – remember the little girl clutching a puppy in a boat during a flood? These are examples of AI slop, low- to mid-quality content […]
Last year I attended a panel on generative AI in education. In a memorable moment, one presenter asked: “What’s the big deal? Generative AI is like a calculator. It’s just a tool.” The analogy is an increasingly common one. OpenAI chief executive Sam Altman himself has referred to ChatGPT as “a calculator for words” and compared comments […]
If you run a website, you’ve probably come across the buzz around Google Discover—and the hype is well deserved. As one of the most dynamic traffic channels available, Discover can drive thousands (sometimes even millions) of new visitors to your site. Most publishers associate getting featured in Discover with SEO and strong search rankings, and […]
The concept of micropayment isn’t new for publishers. Though many perceived it as a giant…
Managing digital audiences has become one of publishing’s toughest operational challenges. Nearly 70% of major…
If you run a website, you’ve probably come across the buzz around Google Discover—and the…
You’ve already mastered a content game, and you know that your website or app can earn you money. The only question left is how to make the most of your
It’s cliche now to say that Artificial Intelligence (AI) has changed everything, but it’s also inescapably true. AI is so deeply entrenched in our everyday lives that it has paradoxically
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I was able to get valuable insights on my project within minutes from people who had real experience. Better yet, I was able to cite the data and insights they shared many times to company leadership over the course of the project.
Amanda Saeli
Product Marketing Manager, MIT Review
Naomi Khor
Marketing Executive, Publift
