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    Latest posts

    Can Academics Use AI to Write Journal Papers What the Guidelines Say
    Digital Publishing

    Can Academics Use AI to Write Journal Papers? What the Guidelines Say

    African Media Is Threatened by Governments and Big Tech – Book Tracks the Latest Trends
    Digital Publishing

    African Media Is Threatened by Governments and Big Tech – Book Tracks the Latest Trends

    Grok’s Antisemitic Rant Shows How Generative AI Can Be Weaponized
    Digital Publishing

    Grok’s Antisemitic Rant Shows How Generative AI Can Be Weaponized

    What Makes a Good AI Prompt Here are 4 Expert Tips
    Digital Platforms & Tools

    What Makes a Good AI Prompt? Here are 4 Expert Tips

    Using TikTok could be making you more politically polarized, new study finds
    Audience Development

    Using TikTok Could Be Making You More Politically Polarized, New Study Finds

    What Is Digital Publishing The Complete Guide With Examples

    What Is Digital Publishing? The Complete Guide With Examples

    The digital publishing industry has grown in leaps and bounds since the first document was digitized slightly more than half a century ago. Since Project…

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    Gen AI Media Collateral SODP Report
    Digital Publishing

    76% of Media and Communications Professionals Predict Gen AI Will Disrupt or Render SEO Obsolete

    Jan Thoresen
    Digital Platforms & Tools

    Labrador CMS Q&A: Moving Beyond a Headless CMS for Greater Publisher Flexibility and Speed

    ROLE OF AI IN PUBLISHING
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    The Role of AI in the Publishing Industry

    Google News SEO
    SEO

    Google News SEO Guide 2024: Best Practices for News Publishers

    Tip Of The Week

    AI Overviews are reshaping search, and not in publishers’ favour.
    Ahrefs found a 34.5% CTR drop across 300,000 informational keywords when AI Overviews were present.
    While Google suggests more clicks, independent research shows users find answers in the SERP, leading to traffic loss.
    These are key action points for publishers:
    1. Diversify cluster focus – Target commercial, transactional, and brand-driven queries.
    2. Strengthen branded search – Build direct audiences via newsletters, communities, and partnerships.
    3. Use jump-to links – Trigger sitelinks for more SERP space.
    4. Boost credibility – Outbound links to primary research make content 40% more likely to be cited.
    5. Optimize CTR hooks – Add your brand name and cues like “2025” or “Free Tool” in titles.
    6. Expand discovery – Invest in Google Discover, newsletters, and syndication.AI Overviews aren’t a temporary glitch. Reset your organic benchmarks and take decisive action.
    Vahe

    Vahe Arabian

    Founder

    State of Digital Publishing

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    5 Best Content Analytics Software for Publishers in 2023

    10 Best Content Analytics Software for Publishers in 2025

    Do you have an eye on top performing content your audience craves and the content…

    11 Best Paywall Services for Publishers

    9 Best Paywall Services for Publishers in 2025

    Paywalls have become a critical tool for digital publishers seeking to monetize content amid fluctuating…

    9 Best Subscription Management Software in 2024

    11 Best Subscription Management Software in 2025

    The subscription economy has experienced significant growth in recent years. As of 2024, premium U.S.…

    The Top Customer Data Platforms (CDP) Reviewed

    The Top Customer Data Platforms (CDP) Reviewed

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    2024 Gen AI x Comms Industry Impact Report

    The 2024 Gen AI x Comms Industry Impact Report leverages survey data from 301 respondents…

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    Local Publisher Content Strategies in Australia (2024 Edition)

    Local Publisher Strategies in Australia examines the strategies used by small-scale publishers to grow their…

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    The Convergence of Innovation and Strategy: Publisher Monetization in 2025

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    Latest Articles

    Can Academics Use AI to Write Journal Papers What the Guidelines Say

    Can Academics Use AI to Write Journal Papers? What the Guidelines Say

    Artificial intelligence (AI) refers to “intelligent machines and algorithms that can reason and adapt based on sets of rules and environments which mimic human intelligence”. This field is evolving rapidly and the education sector, for one, is abuzz with discussion on AI use for writing. This matters not just for academics, but for anyone relying on trustworthy […]

    African Media Is Threatened by Governments and Big Tech – Book Tracks the Latest Trends

    African Media Is Threatened by Governments and Big Tech – Book Tracks the Latest Trends

    Media capture happens when media outlets lose their independence and fall under the influence of political or financial interests. This often leads to news content that favours power instead of public accountability. Media Capture in Africa and Latin America: Power and Resistance is a new book edited by news media scholars Hayes Mawindi Mabweazara and Bethia Pearson. It explores […]

    Grok’s Antisemitic Rant Shows How Generative AI Can Be Weaponized

    Grok’s Antisemitic Rant Shows How Generative AI Can Be Weaponized

    The AI chatbot Grok went on an antisemitic rant on July 8, 2025, posting memes, tropes and conspiracy theories used to denigrate Jewish people on the X platform. It also invoked Hitler in a favorable context. The episode follows one on May 14, 2025, when the chatbot spread debunked conspiracy theories about “white genocide” in South Africa, echoing views publicly voiced by […]

    What Makes a Good AI Prompt Here are 4 Expert Tips

    What Makes a Good AI Prompt? Here are 4 Expert Tips

    “And do you work well with AI?” As tools such as ChatGPT, Copilot and other generative artificial intelligence (AI) systems become part of everyday workflows, more companies are looking for employees who can answer “yes” to this question. In other words, people who can prompt effectively, think with AI, and use it to boost productivity. In fact, […]

    Using TikTok could be making you more politically polarized, new study finds

    Using TikTok Could Be Making You More Politically Polarized, New Study Finds

    People on TikTok tend to follow accounts that align with their own political beliefs, meaning the platform is creating political echo chambers among its users. These findings, from a study my collaborators, Yanlin Li and Homero Gil de Zúñiga, and I published in the academic journal New Media & Society, show that people mostly hear from voices they already agree with. […]

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    Technology To Enforce Teen Social Media Ban is ‘Effective’, Trial Says. But This is at Odds With Other Evidence

    Technologies to enforce the Australian government’s social media ban for under 16s are “private, robust and effective”. That’s according to the preliminary findings of a federal government-commissioned trial that has nearly finished testing them. The findings, released today, may give the government greater confidence to forge ahead with the ban, despite a suite of expert criticism. They might also alleviate […]

    Should Global Media Giants Shape Our Cultural and Media Policy? Lessons From Satellite Radio

    Debates about regulating Canadian content for streaming media platforms are ongoing, and key issues include revising the definition of Canadian content for audio and visual cultural productions and whether big streaming companies would be mandated to follow new Canadian Radio-television and Telecommunications Commission (CRTC) policies. Global streaming companies are fighting regulations requiring them to fund Canadian content and […]

    5 Best Content Analytics Software for Publishers in 2023

    10 Best Content Analytics Software for Publishers in 2025

    Do you have an eye on top performing content your audience craves and the content analytics tools to help you work smarter, not harder? WordPress claims that its users publish about 70 million new posts every month. With almost millions of blogs posted every day, publishers need more than just quality content to stand out. […]

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    How to Build Your Own Ad Network: A Step-by-Step Guide

    You’ve already mastered a content game, and you know that your website or app can…

    AI, the double-edged sword of creativity, and why publishers must embrace it

    AI, The Double-edged Sword of Creativity, and Why Publishers Must Embrace It

    It’s cliche now to say that Artificial Intelligence (AI) has changed everything, but it’s also…

    Why Online Publishers Need a VPN: Protecting Data, Sources, and Revenue

    Why Online Publishers Need a VPN: Protecting Data, Sources, and Revenue

    As an online publisher, you’re likely exposed to countless security risks – from data theft…

    Audience management’s Goldilocks problem (2)

    Audience management’s Goldilocks problem: how publishers get caught between tech that doesn’t work, or is too complex to use

    When it comes to audience management, one thing we at Glide see with so many publishers we speak with is that they are caught in a “Goldilocks problem” with their

    A Story of How RollerAds’ Publisher Made $60,000

    The right partners can make all the difference. We want to share a case study from RollerAds about the importance of working with the right ad network. A publisher switched

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    I was able to get valuable insights on my project within minutes from people who had real experience. Better yet, I was able to cite the data and insights they shared many times to company leadership over the course of the project.

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    SODP has brought on incredible value to our team. They are constantly ahead of what’s going on in the industry and are able to point us to new opportunities and insights. They played a monumental part in growing our website and leads and they’re always willing to go out of their way to help us out. Having them with us has been a game changer!
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    Naomi Khor

    Marketing Executive, Publift
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