Opinion
A Sneak Preview of TV Advertising’s Future
The TV advertising industry has witnessed an explosion of premium video inventory. Subscription streaming services are adopting hybrid
Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.
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The TV advertising industry has witnessed an explosion of premium video inventory. Subscription streaming services are adopting hybrid
When looking at a chart, whether it be the top songs in a given year or the highest-grossing
Email newsletters are a powerful tool for any brand — and that includes those in the financial sector.
With online sports betting now legal in 26 US states, up from 18 in January 2022, many online
The creative world is rapidly changing, and companies can either move forward or stand still and be left
The global proliferation of programmatic digital out of home (DOOH) advertising has meant media owners can integrate with
Over the past couple of decades, bad data practices have resulted in consumers losing trust in the digital
Let me start my story by telling you where we are today: From the get-go, my mission has
Google delaying third-party cookie deprecation (again) made headlines earlier this year, but a bigger concern for advertisers is
Hector Pantazopoulos, CRO and Co-Founder, SourceKnowledge.com Think for a minute about your own livelihood as an individual. Maybe
Preeya Naul, EVP Americas & Newsflare Studios, Newsflare Audiences of all ages have shifted away from traditional media
Jessica Day, Senior Director, Marketing Strategy, Dialpad Subscription packages are increasingly popular with publishers as they seek to
Nora Schwab, Director, Publisher Development UK, LiveRamp Although Google recently decided to delay the deprecation of third-party cookies
Grace Lau, Director of Growth Content, Dialpad Email marketing is making a comeback, with around 77% of marketers
The digital publishing industry expects revenue to top $40 billion in 2022. Traditionally, most monetization efforts have been
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PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH
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PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH
Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.
Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.
Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.
Yvette Dimiri, Head of Growth, Stears