Opinion

Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.

Follow our columnists as we continually grow our contributor network.

Affiliate Marketing Strategies Publishers Should Consider

Bellwether Report Shows Marketers’ Loss of Confidence

How People-Centered Marketing Can Enhance Mobile Advertising

Ad Inventory Management: 10 Tips to Save You Time and Resources

Protecting Revenue Via a Responsible Web

Content Competition Will Invigorate TV Marketing

How To Turn Flyby Visitors Into Brand Loyalists

A Well-Lit Digital Advertising Ecosystem Needs Radical Observability, Not Just Transparency and Fraud Detection

Cookieless Is Not Near, It’s Here!

It’s Time to Increase Transparency in the Programmatic Supply Chain

Publishers Will Benefit From Synergizing First-Party Data Across All Channels

How Publishers’ First-Party Data is Reshaping Advertising

The Rise of User-Generated Video: Predictions for Publishers in 2022

Google News Showcase Remains Under Pressure to Do More

5 Top Tips for Developing a First-Party Data Strategy

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