Opinion

Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.

Follow our columnists as we continually grow our contributor network.

Consumer Trust Is the Future of Digital Advertising

2021 Adtech Predictions

Native Apps Will Increase Your Publication’s Subscription Revenues

Apple’s App Tracking Transparency Updates Represent An Opportunity To Create A Sustainable Infrastructure

How AI Predictive Modeling Can Help Publishers Escape Third-Party Cookie Uncertainty

IDFA: Replacing Identifiers Is A Short-Term Fix For The Privacy-First World

If Big Tech Has the Will, Here Are Ways Research Shows Self-Regulation Can Work

Feel Like Breaking Up With Facebook? Maybe It’s Time For a Social Media Spring Clean

What’s Old is New Again: Why Email is Front and Center in 2021

Best Techniques To Reach Your Audience in the Consideration Stage

Better Audience Targeting is Digital’s Key Priority

Why Does Norwegian Media Lead the World in Digital News?

5 Things You Should Know Before Publishing Your App on the App Store

Substack Isn’t A New Model For Journalism – It’s A Very Old One

Is It Worth Self-Publishing Today?

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