Publisher growth tactics for election season | WEBINAR
Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.
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It’s cliche now to say that Artificial Intelligence (AI) has changed everything, but it’s also inescapably true. AI is so deeply entrenched in our everyday lives that it has paradoxically become almost invisible – a recent report by Reddit, GroupM and WPP found that only 1 in 6 consumers can often tell when they’re using […]
Disagreement and uncertainty are common features of everyday life. They’re also common and expected features of scientific research. Despite this, disagreement among experts has the potential to undermine people’s engagement with information. It can also lead to confusion and a rejection of scientific messaging in general, with a tendency to explain disagreement as relating to […]
When it comes to audience management, one thing we at Glide see with so many publishers we speak with is that they are caught in a “Goldilocks problem” with their audience and content technology. At one end of the scale, they have built up a web of ill-fitting, generic tools that lean on one another […]
With privacy concerns dominating the digital landscape, consumer trust is fast emerging as a cornerstone of brand loyalty. According to a recent Edelman study, 88% of adults prioritise trust when making purchasing decisions, closely behind good value (91%) and quality (89%).
Journalism faces a credibility crisis. Only 32% of Americans report having “a great deal” or “fair amount” of trust in news reporting – a historical low. Journalists generally assume that their lack of credibility is a result of what people believe to be reporters’ and editors’ political bias. So they believe the key to improving public trust […]
When we speak of media freedom, we generally mean it in terms of freedom from unnecessary legal restrictions, so journalists and their sources are not threatened with prosecution for exposing the misdeeds of governments. But yesterday’s announcement by Meta (Facebook’s parent company) that it will stop paying for Australian news content poses a different kind of threat to media […]
The local news crisis has led to no end of policy proposals, funding initiatives and angry denunciations of the harm done to journalism by the likes of Craigslist, Google and Facebook. Ideas for responding to the crisis include paying recent journalism school graduates with state tax revenues to cover underserved communities, as in California; mandating that […]
For the journalism industry, 2024 is off to a brutal start. Most spectacularly, the Los Angeles Times recently slashed more than 20% of its newsroom. Though trouble had long been brewing, the layoffs were particularly disheartening because many employees and readers hoped the Times’ billionaire owner, Patrick Soon-Shiong, would stay the course in good times and bad – […]
The TV advertising industry has witnessed an explosion of premium video inventory. Subscription streaming services are adopting hybrid models and more ad-supported video channels are emerging to satisfy audience demand for accessible, quality content. Bloomberg, for example, recently launched Bloomberg Originals to offer audiences newly commissioned content such as documentaries, live events, and video podcasts […]
When looking at a chart, whether it be the top songs in a given year or the highest-grossing films of all time, one understands that first place is objectively the best. To earn that top spot they put in the most effort and reached higher than all others. What the number of streams, the final […]
Email newsletters are a powerful tool for any brand — and that includes those in the financial sector. They are easy to create, give fantastic return on investment (ROI) and help keep your audience engaged. Many brands have already reaped the benefits of publishing a regular newsletter. The founders of financial media company MarketBeat, for […]
With online sports betting now legal in 26 US states, up from 18 in January 2022, many online news publishers are embracing potentially lucrative content partnership deals with sports betting companies. But in the vast world of media publishing, what do news publishers stand to gain from these partnerships? The short answer is that they […]
The creative world is rapidly changing, and companies can either move forward or stand still and be left behind. The myriad of digital design platforms that have emerged has driven new design standards that will help grow the industry’s global market value to $45 billion this year. And it won’t stop there. Demand is now […]
Learn more about the Top Stories Carousel module from Chapter 4 (Tactics) of the State of Digital Publishing Publisher SEO course.
Learn more about the Develop Original Reporting module from Chapter 3 (Content SEO) of the State of Digital Publishing Publisher SEO course.
Learn more about the Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T) for Publishers module from Chapter 3 (Content SEO) of the State of Digital Publishing Publisher SEO course.
