Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.
Follow our columnists as we continually grow our contributor network.
The TV advertising industry has witnessed an explosion of premium video inventory. Subscription streaming services are adopting hybrid models and more ad-supported video channels are emerging to satisfy audience demand for accessible, quality content. Bloomberg, for example, recently launched Bloomberg Originals to offer audiences newly commissioned content such as documentaries, live events, and video podcasts […]
When looking at a chart, whether it be the top songs in a given year or the highest-grossing films of all time, one understands that first place is objectively the best. To earn that top spot they put in the most effort and reached higher than all others. What the number of streams, the final […]
Email newsletters are a powerful tool for any brand — and that includes those in the financial sector. They are easy to create, give fantastic return on investment (ROI) and help keep your audience engaged. Many brands have already reaped the benefits of publishing a regular newsletter. The founders of financial media company MarketBeat, for […]
With online sports betting now legal in 26 US states, up from 18 in January 2022, many online news publishers are embracing potentially lucrative content partnership deals with sports betting companies. But in the vast world of media publishing, what do news publishers stand to gain from these partnerships? The short answer is that they […]
The creative world is rapidly changing, and companies can either move forward or stand still and be left behind. The myriad of digital design platforms that have emerged has driven new design standards that will help grow the industry’s global market value to $45 billion this year. And it won’t stop there. Demand is now […]
Learn more about the Top Stories Carousel module from Chapter 4 (Tactics) of the State of Digital Publishing Publisher SEO course.
Learn more about the Develop Original Reporting module from Chapter 3 (Content SEO) of the State of Digital Publishing Publisher SEO course.
Learn more about the Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T) for Publishers module from Chapter 3 (Content SEO) of the State of Digital Publishing Publisher SEO course.
The global proliferation of programmatic digital out of home (DOOH) advertising has meant media owners can integrate with an ever-growing number of supply-side platforms (SSPs). Though this has helped drive the further adoption of programmatic buying within DOOH, this rapid growth has led to fragmentation and increasingly lengthy processes. The introduction of header bidding solutions […]
Over the past couple of decades, bad data practices have resulted in consumers losing trust in the digital advertising industry. According to a study conducted by Harris Poll on behalf of Permutive in July, 74% of consumers are concerned about brands being able to view and track their online behaviour to target them with advertising […]
Let me start my story by telling you where we are today: From the get-go, my mission has been to foster sustainable digital publishing and media models. And we do this through educational content, research, consulting, and community that together make a difference. During my career, I’ve seen many platform updates, especially Facebook, that have […]
Google delaying third-party cookie deprecation (again) made headlines earlier this year, but a bigger concern for advertisers is now boiling over. Consumer trust in how their data is being used is at an all-time low. Around 75% of US and UK consumers are not comfortable buying from a brand with poor personal data ethics, according […]
Hector Pantazopoulos, CRO and Co-Founder, SourceKnowledge.com Think for a minute about your own livelihood as an individual. Maybe you’re a corporate soldier who’s been loyal to the same company for years. Or maybe you’ve job-hopped. Or, maybe, like millions of other Americans, you hopped on The Great Resignation bandwagon and now have multiple income streams […]
Preeya Naul, EVP Americas & Newsflare Studios, Newsflare Audiences of all ages have shifted away from traditional media sources and are allocating more of their newsgathering and entertainment time to social media. Experimenting with user-generated video (UGV) is essential across digital channels in order to engage younger audiences where they already spend time online. Snapchat’s […]
Jessica Day, Senior Director, Marketing Strategy, Dialpad Subscription packages are increasingly popular with publishers as they seek to sell access to their content. By creating a subscription service, publishers are not only being paid for existing content but also for future stories. Often, this monthly or annual payment works out cheaper for customers and gives […]
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News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
