International SEO

International SEO is optimizing content so that it begins to rank in web searches outside of the country it was published in, or in languages other than the one it was originally written in.

There are two components to international SEO:

• Multiregional SEO
• Multilingual SEO

If you’re trying to optimize your English language content to get more traffic from the US, the UK, South Africa, Australia and New Zealand, you’re engaging in multiregional SEO.

If you’re catering to an audience in the southern United States with content in both English and Spanish, it is multilingual SEO.

If you’ve created both English and Spanish versions of your content, and are targeting English-speaking audiences in the US and the UK, Spanish-speaking audiences in Mexico, Spain and Argentina, and bilingual audiences in the Philippines, you’re engaging in multiregional multilingual SEO.

Since over 60% of all websites on the internet are in English, most publishers creating English language content often have their content accessed by English users across regions.