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    State of Digital Publishing Logo
    Publisher SEO Course Chapter 4: Tactics International SEO
    6

    International SEO

    International SEO
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    Learning Objective

    After going through this module, the reader will acquire an in-depth understanding of what international SEO is, what multilingual and multiregional SEO are and what are their benefits, and how to go about optimizing a website when targeting audiences across borders, or in different languages.

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    4.6.1 What Is International SEO?

    International SEO is optimizing content so that it begins to rank in web searches outside of the country it was published in, or in languages other than the one it was originally written in.

    There are two components to international SEO:

    • Multiregional SEO
    • Multilingual SEO

    If you’re trying to optimize your English language content to get more traffic from the US, the UK, South Africa, Australia and New Zealand, you’re engaging in multiregional SEO.

    If you’re catering to an audience in the southern United States with content in both English and Spanish, it is multilingual SEO.

    If you’ve created both English and Spanish versions of your content, and are targeting English-speaking audiences in the US and the UK, Spanish-speaking audiences in Mexico, Spain and Argentina, and bilingual audiences in the Philippines, you’re engaging in multiregional multilingual SEO.

    Since over 60% of all websites on the internet are in English, most publishers creating English language content often have their content accessed by English users across regions.

    Upgrade to a premium plan to access the content.

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

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    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears