3.2.1 What Is a <Title> Tag?
The <title> tag is an HTML tag that is placed within a page’s source code to define its title for search engines. This is important information as it tells web crawlers what to display in search engine results pages (SERPs).
The text entered within the <title> tag is the clickable link that shows up in SERPS. It is also the text that appears as the heading in browser tabs.
Within a page’s HTML source code, the <title> tag is placed in the <head> section.
In the screenshot below, the hyperlinked text that appears in the SERP results is what was placed within the <title> tag in that page’s source code.
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