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    Home > Publisher SEO Course > Chapter 3: Content SEO > Location
    12

    Location

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    Learning Objective

    After going through this guide, you’ll know what location-based SEO is and why it’s important, as well as some of the challenges that local publishers face with this strategy.

    You’ll also learn about the core components of an effective location-based SEO strategy, how to avoid some of the most common mistakes and how to implement it well.

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    3.11.1 What Is Location-Based SEO?

    Location-based SEO involves optimizing a website or web page so that they better match search engine queries that focus on a particular geographical area. The geographical area can be either local — a city or a region, or hyperlocal — a suburb or neighborhood.

    For example, when someone in the Sydney suburb of Balmain types “Italian restaurants” and “Sydney” into Google, page 1 of the search results will list any Italian restaurants in Balmain and nearby suburbs whose sites incorporate location-based SEO. Similarly, for a local publisher, location-based SEO ensures that their publication is listed prominently when a search is made in their area.

    Also known as geo-targeting, location-based SEO enhances the relevance of a site or page to its readers, making it a critical part of any business’s SEO strategy.

    3.11.2 Is Location-Based SEO Important?

    Location-based SEO can help ensure that readers will find local publishers’ content more easily. This will not only help raise your profile, but as your number of readers grows it will help win over locally-focused advertisers and sponsors.

    Businesses actually have more to gain from location-based SEO than publishers, given they can enhance footfall traffic. How is this relevant to digital media? Well, if businesses are looking to boost their local clientele, then a publisher with a strong local audience count will become an attractive destination for ad budgets.

    With 56% of US consumers favoring local businesses in the wake of the pandemic, advertising with local publishers is a compelling proposition.

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    12

    Location

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    1

    Keyword Research

    2

    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)

    3

    Title and Headlines

    4

    Develop Original Reporting

    5

    Content Freshness

    6

    Topicality and Relevance

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    Dates

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    Video Content in Google News

    9

    Image Optimization

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    Backlink Profile

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    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

    2nd Annual

    Monetization Week

    The Convergence of Innovation and Strategy: Publisher Monetization in 2025.

    A 5-day online event exploring the future of publisher revenue models.

    May 19 – 23, 2025

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