• Insights
    • Exclusive Insights
    • Podcast
    • Articles
      • Advertising & Sales
      • Audience Development
      • Content Strategy
      • Digital Analytics
      • Digital Publishing
      • Monetization
      • SEO
      • Social Media
      • Technology
    • Top Tools & Reviews
    • Features
  • Education
    • Publisher SEO Course
  • Solutions
    • SEO for Publishers
    • Content Strategy Services
    • Brand Partner Solutions
  • Community
    • Slack Channel
    • Office Hours
    • Newsletter
  • About
    • About Us
    • Contact Us
    • Editorial Policy
sodp logo
Search
Close this search box.
    SODP logo
    Login
    • Insights
      • Exclusive Insights
      • Podcast
      • Articles
        • Advertising & Sales
        • Audience Development
        • Content Strategy
        • Digital Analytics
        • Digital Publishing
        • Monetization
        • SEO
        • Social Media
        • Technology
      • Top Tools & Reviews
      • Features
        • Podcasts
        • Articles
        • Top Tools & Reviews
        • Features
        • Opinion
        • Advertising & Sales
        • Audience Development
        • Content Strategy
        • Digital Analytics
        • Digital Publishing
        • Insights
        • Monetization
        • SEO
        • Social Media
        • Technology
    • Education
      • Publisher SEO Course
        • Publisher SEO Course New
    • Solutions
      • SEO for Publishers
      • Content Strategy Services
      • Brand Partner Solutions
        • SEO For Publishers
        • Content Strategy Support
        • Brand Partner Solutions
    • Community
      • Slack Channel
      • Office Hours
      • Newsletter
        • Slack Channel
        • Office Hours
        • Newsletter
    • About
      • About Us
      • Contact Us
      • Editorial Policy
        • About Us
        • Contact Us
        • Editorial Policy
    placeholder
    State of Digital Publishing Logo
    Publisher SEO Course Chapter 3: Content SEO Location
    12

    Location

    Location
    Previous Module
    Back to Chapter
    Next Chapter

    Learning Objective

    After going through this guide, you’ll know what location-based SEO is and why it’s important, as well as some of the challenges that local publishers face with this strategy.

    You’ll also learn about the core components of an effective location-based SEO strategy, how to avoid some of the most common mistakes and how to implement it well.

    Video Duration

    14:21

    Answer Quiz

    Upgrade to access

    Materials

    Upgrade to access

    Office Hours

    Upgrade to access

    3.11.1 What Is Location-Based SEO?

    Location-based SEO involves optimizing a website or web page so that they better match search engine queries that focus on a particular geographical area. The geographical area can be either local — a city or a region, or hyperlocal — a suburb or neighborhood.

    For example, when someone in the Sydney suburb of Balmain types “Italian restaurants” and “Sydney” into Google, page 1 of the search results will list any Italian restaurants in Balmain and nearby suburbs whose sites incorporate location-based SEO. Similarly, for a local publisher, location-based SEO ensures that their publication is listed prominently when a search is made in their area.

    Also known as geo-targeting, location-based SEO enhances the relevance of a site or page to its readers, making it a critical part of any business’s SEO strategy.

    3.11.2 Is Location-Based SEO Important?

    Upgrade to a premium plan to access the content.

    COURSE ONLY (1 payment)

    $695

    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Monthly group office hours
    • Ready-to-use templates
    • Members-only articles
    Enroll Now
    • GIFT

    Fixed Price Guarantee

    Upfront (1 payment)

    $1500

    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Monthly group office hours
    • Ready-to-use templates
    • Members-only articles
    Enroll Now
    • GIFT

    Fixed Price Guarantee

    2 quarterly payments of

    $750

    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Monthly group office hours
    • Ready-to-use templates
    • Members-only articles
    Enroll Now

    Fixed Price Guarantee

    4 quarterly payments of

    $375

    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Monthly group office hours
    • Ready-to-use templates
    • Members-only articles
    Enroll Now

    Fixed Price Guarantee

    Active now

    12

    Location

    See more

    1

    Keyword Research

    2

    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)

    3

    Title and Headlines

    4

    Develop Original Reporting

    5

    Content Freshness

    6

    Topicality and Relevance

    7

    Dates

    8

    Video Content in Google News

    9

    Image Optimization

    10

    Backlink Profile

    11

    Internal Linking

    Subscribe to receive a recap of our top stories in digital media.

    SODP logo

    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

    • About us
    • Contact us
    • Editorial policy
    • Privacy policy
    • Sitemap
    • Newsletter
    • Publisher SEO course
    • Become a member
    • Slack community
    • SEO for publishers
    • Content strategy support
    • Partner with us
    • Podcast
    • SEO Office Hours
    • Editorial Office Hours
    Facebook Twitter Slack Linkedin

    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears

    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears