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    State of Digital Publishing Logo
    Publisher SEO Course Chapter 5: Practical Implementation Content Audit & Content Gap
    2

    Content Audit & Content Gap

    Content Audit & Content Gaps
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    Learning objective

    Here, you will learn how to review the performance of your existing content, and how to uncover and prune any non-performing pieces that can potentially impede you when you’re producing new content. This module also explains how to conduct a content and topic gap analysis and benchmark the performance and ranking of your content.

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    Content Audit & Content Gap

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    Topic & Keyword Research

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    Technical Audit

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    Content pillar and strategy development

    5

    SEO Strategy

    6

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

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    Yvette Dimiri, Head of Growth, Stears