How does audience development serve all sides of the organization? What are the strategies, approaches and case studies for winning in audience development? Read our news updates and how-tos below.
This article is written within the framework of Möbius, a European Commission-funded initiative that explores the impact digital prosumers have on reading and writing habits. BookTok is one of the most interesting innovations from the digital readership space. BookTok is a trend and hashtag on TikTok with such impact it won the FutureBook Person of […]
I can’t say I was overly surprised when I read earlier this month that Facebook’s pivot away from news, reported last year, had led to a drop in traffic to a host of publications. As tensions between the social media network and publishers have continued to escalate, Facebook parent Meta has made no bones over […]
Andrew Kemp, Managing Editor of State of Digital Publishing, and Corinne Podger, Director & Principal at The Digital Skills Agency, discuss TikTok publisher strategies. Whether you’re an established publisher or just starting out on the platform, this session will provide valuable tips and best practices for creating engaging content and maximizing monetization opportunities on TikTok. […]
Since 2005, more than 2,500 local newspapers, most of them weeklies, have closed, with more closures on the way. Responses to the decline have ranged from luring billionaires to buy local dailies to encouraging digital startups. But the number of interested billionaires is limited, and many digital startups have struggled to generate the revenue and […]
The number of publishers embracing TikTok is on the rise as they attempt to appeal to younger audiences with their nigh insatiable demand for short-form video content. News publishers in particular are trying to reach younger audiences, who have shown a lack of interest in traditional news channels. TikTok reaches 40% of 18–24s across all […]
Dan Rua is CEO of Admiral, The Visitor Relationship Management (VRM) Company. Admiral VRM helps thousands of digital publishers worldwide grow visitor relationships and revenue. Since its launch late last year, ChatGPT has captured the imagination of both the media and the general public. Rocketing to 100 million users in record time, the Generative AI […]
I talked last week about the dangers of investing heavily in social media platforms with a high signal-to-noise ratio. Yet despite my caution, it’s hard to argue against the numbers showing audiences in general switching over to social media networks for their news and entertainment, with younger generations in particular heading to TikTok in their […]
Learn more about the Content syndication SEO module from Chapter 7 (Content Distribution) of the State of Digital Publishing Publisher SEO course.
Learn more about the International SEO for Publishers module from Chapter 4 (Tactics) of the State of Digital Publishing Publisher SEO course.
Learn more about the Site Architecture for Publishers module from Chapter 2 (Technical SEO) of the State of Digital Publishing Publisher SEO course.
As with all things technology, social media innovates and evolves at a dizzying pace. Driven by prosumerism, the changes to social media platforms are often defined by the users themselves- as the demographics change, so too does the user behavior and, with it, the platforms themselves. From the birth of Facebook in 2004 to the […]
Virginie Dremeaux is VP, Marketing & Communications, International at FreeWheel, a Comcast company that combines the targeting and measurement of digital with the scale and quality of linear TV. Over just a few years, Virginie’s role has expanded to include various responsibilities at a senior-management level in marketing, product marketing, event marketing, thought leadership and […]
LinkedIn has long ceased to be a platform dedicated to employees and job seekers. Years ago, it used to be a niche channel. Today, it is one of the biggest and most important social media platforms with huge potential for publishing. The benefits of using a LinkedIn account properly can be broad: from the growth […]
How can publishers leverage panels to understand consumer behavior and better serve their advertisers in the cookieless future? With the depreciation of identifiers like cookies, mobile IDs and hashed emails, publishers may feel like they’re losing the ability to understand their audience’s behavior and the impact of ad exposure on their platforms. Panel-based measurement not […]
Podcasts took the world of the news by storm. We’ve been observing the growing popularity of this phenomenon in the last years – more and more people are falling in love with podcasts. No wonder, it’s a much better idea to listen to the news, comments, or interviews in this form than, for instance, trying […]
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News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
