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Audience Development

How does audience development serve all sides of the organization? What are the strategies, approaches and case studies for winning in audience development? Read our news updates and how-tos below.

Rethinking Independent Publishing: Balancing Revenue, Innovation and Good Journalism

The digital news industry is opening up endless possibilities for publishers to…
SingaporeBrides Bets on Verified Data, Real Venues and Direct Relationships as AI Search Rewrites the Rules

Singapore registered 24,688 marriages in 2025, 6.2% fewer than the year before,…
US tech leaders are urgently calling for rules on AI – China already has them

Recent warnings from American AI leaders have created the impression that the…
Social media hasn’t killed personal style, it’s killed how we communicate it

This summer, social media was filled with posts declaring that almost anything…
Trust Is the Business Model: What 15 Years of Her Canberra Teaches Publishers About Thriving in the Age of AI

Trust in news is becoming challenging to earn. Global trust in news…
How Facebook’s News Feed introduced the age of the algorithm 20 years ago

It is two decades since Facebook introduced the News Feed – letting loose a…
How Deutsche Welle Builds Audience Strategy Across 30-Plus Languages in the Age of Algorithmic Discovery

The audience development playbook that defined the last decade of digital publishing…
How Nation Media Group Built a Short-Video Newsroom That Competes With Entertainment

Short-form video has fundamentally rewired how audiences, particularly younger ones, discover, engage…
Instagram can now read all users’ private messages. Will this make kids safer or just boost ad targeting?

As of May 8 end-to-end encryption is no longer available on direct messages on…
Decoding Subscriber Loyalty: A Publisher’s Honest Guide to Retention That Lasts

While traffic could be accidental, audience loyalty is about being chosen every…
Social media giants are not complying with under‑16s social media ban, new report finds

Nearly four months into Australia’s social media ban for under-16s, the online…
Meta and Google just lost a landmark social media addiction case. A tech law expert explains the fallout

Social media platforms Instagram and YouTube have a design defect which means…
Influencer & Creator Networks: Partnering for Sustainable Audience Growth

As audiences started preferring people over platforms, creator marketing became a strategic…
Down-ranking Polarizing Content Lowers Emotional Temperature on Social Media – New Research

Reducing the visibility of polarizing content in social media feeds can measurably…
Deinfluencing Shapes How We Think About Shopping, and Our Economy

Valued at more than US$250 billion, the influencer industry is the centre of…
Using TikTok Could Be Making You More Politically Polarized, New Study Finds

People on TikTok tend to follow accounts that align with their own…