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    Home ▸ Audience Development

    Audience Development

    How does audience development serve all sides of the organization? What are the strategies, approaches and case studies for winning in audience development? Read our news updates and how-tos below.

    Individuality Underpins BookTok’s Profound Impact on Book Sales

    Individuality Underpins BookTok’s Profound Impact on Book Sales

    This article is written within the framework of Möbius, a European Commission-funded initiative that explores the impact digital prosumers have on reading and writing habits. BookTok is one of the most interesting innovations from the digital readership space. BookTok is a trend and hashtag on TikTok with such impact it won the FutureBook Person of […]

    Editor’s Note Facebook Squeezes Publisher Traffic

    Editor’s Note: Facebook Squeezes Publisher Traffic

    I can’t say I was overly surprised when I read earlier this month that Facebook’s pivot away from news, reported last year, had led to a drop in traffic to a host of publications. As tensions between the social media network and publishers have continued to escalate, Facebook parent Meta has made no bones over […]

    Publisher Strategies for TikTok

    Office Hours: Publisher Strategies for TikTok

    Andrew Kemp, Managing Editor of State of Digital Publishing, and Corinne Podger, Director & Principal at The Digital Skills Agency, discuss TikTok publisher strategies. Whether you’re an established publisher or just starting out on the platform, this session will provide valuable tips and best practices for creating engaging content and maximizing monetization opportunities on TikTok. […]

    Expanding Public Radio Can Help Solve the Local News Crisis

    Expanding Public Radio Can Help Solve the Local News Crisis

    Since 2005, more than 2,500 local newspapers, most of them weeklies, have closed, with more closures on the way. Responses to the decline have ranged from luring billionaires to buy local dailies to encouraging digital startups. But the number of interested billionaires is limited, and many digital startups have struggled to generate the revenue and […]

    8 TikTok Content Strategies for Publishers

    8 TikTok Content Strategies for Publishers

    The number of publishers embracing TikTok is on the rise as they attempt to appeal to younger audiences with their nigh insatiable demand for short-form video content. News publishers in particular are trying to reach younger audiences, who have shown a lack of interest in traditional news channels.   TikTok reaches 40% of 18–24s across […]

    Dan Rua

    Admiral CEO: Why We’re Embracing Generative AI for Visitor Management

    Dan Rua is CEO of Admiral, The Visitor Relationship Management (VRM) Company. Admiral VRM helps thousands of digital publishers worldwide grow visitor relationships and revenue. Since its launch late last year, ChatGPT has captured the imagination of both the media and the general public. Rocketing to 100 million users in record time, the Generative AI […]

    Editor's Note Grabbing Audience’s Attention in the Age of TikTok

    Editor’s Note: Grabbing Audience’s Attention in the Age of TikTok

    I talked last week about the dangers of investing heavily in social media platforms with a high signal-to-noise ratio. Yet despite my caution, it’s hard to argue against the numbers showing audiences in general switching over to social media networks for their news and entertainment, with younger generations in particular heading to TikTok in their […]

    Content Syndication

    Content syndication SEO

    Learn more about the Content syndication SEO module from Chapter 7 (Content Distribution) of the State of Digital Publishing Publisher SEO course.

    International SEO

    International SEO

    Learn more about the International SEO for Publishers module from Chapter 4 (Tactics) of the State of Digital Publishing Publisher SEO course.

    Site Architecture

    Site Architecture

    Learn more about the Site Architecture for Publishers module from Chapter 2 (Technical SEO) of the State of Digital Publishing Publisher SEO course.

    genA

    Generation Alpha and Social Media: What Publishers Need to Know

    From the birth of Facebook in 2004 to the more recent introduction of video content creation apps such as YouTube, TikTok, and Instagram, sometimes it can feel like our lives revolve around this social world. However, data analysis shows that every generation, from baby boomers to millennial parents to the digital natives of the younger […]

    Virginie Dremeaux

    Virginie Dremeaux – FreeWheel

    Virginie Dremeaux is VP, Marketing & Communications, International at FreeWheel, a Comcast company that combines the targeting and measurement of digital with the scale and quality of linear TV.  Over just a few years, Virginie’s role has expanded to include various responsibilities at a senior-management level in marketing, product marketing, event marketing, thought leadership and […]

    linkedin for publishers

    What Can LinkedIn Give Publishers?

    LinkedIn has long ceased to be a platform dedicated to employees and job seekers. Years ago, it used to be a niche channel. Today, it is one of the biggest and most important social media platforms with huge potential for publishing. The benefits of using a LinkedIn account properly can be broad: from the growth […]

    anne hunter cover

    Anne Hunter – DISQO

    HOW CAN PUBLISHERS LEVERAGE PANELS TO UNDERSTAND CONSUMER BEHAVIOR AND BETTER SERVE THEIR ADVERTISERS IN THE COOKIELESS FUTURE? With the depreciation of identifiers like cookies, mobile IDs and hashed emails, publishers may feel like they’re losing the ability to understand their audience’s behavior and the impact of ad exposure on their platforms. Panel-based measurement not […]

    podcasts for news publishers

    Podcasts For News Publishers – A Trend, A Chance, Or Nonsense?

    Podcasts took the world of the news by storm. We’ve been observing the growing popularity of this phenomenon in the last years – more and more people are falling in love with podcasts. No wonder, it’s a much better idea to listen to the news, comments, or interviews in this form than, for instance, trying […]

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

    News SEO

    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.

    News SEO

    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.