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Audience Development

How does audience development serve all sides of the organization? What are the strategies, approaches and case studies for winning in audience development? Read our news updates and how-tos below.

Instagram can now read all users’ private messages. Will this make kids safer or just boost ad targeting?

As of May 8 end-to-end encryption is no longer available on direct messages on…
Decoding Subscriber Loyalty: A Publisher’s Honest Guide to Retention That Lasts

While traffic could be accidental, audience loyalty is about being chosen every…
Social media giants are not complying with under‑16s social media ban, new report finds

Nearly four months into Australia’s social media ban for under-16s, the online…
Meta and Google just lost a landmark social media addiction case. A tech law expert explains the fallout

Social media platforms Instagram and YouTube have a design defect which means…
Influencer & Creator Networks: Partnering for Sustainable Audience Growth

As audiences started preferring people over platforms, creator marketing became a strategic…
Down-ranking Polarizing Content Lowers Emotional Temperature on Social Media – New Research

Reducing the visibility of polarizing content in social media feeds can measurably…
Deinfluencing Shapes How We Think About Shopping, and Our Economy

Valued at more than US$250 billion, the influencer industry is the centre of…
Using TikTok Could Be Making You More Politically Polarized, New Study Finds

People on TikTok tend to follow accounts that align with their own…
Technology To Enforce Teen Social Media Ban is ‘Effective’, Trial Says. But This is at Odds With Other Evidence

Technologies to enforce the Australian government’s social media ban for under 16s…
From M&S to Duolingo: Banter Between Brands on Social Media Gets People Buying – But There’s a Catch

The line between entertainment and advertising is increasingly blurred thanks to social media. People…
How Publisher-focused Customer Data Platforms Drive Better Audience Engagement

First-party data is finally taking center stage. Buoyed by concerns over third-party…
Color complexity in social media posts leads to more engagement, new research shows

If you work in digital marketing, you don’t need to be told…
Newsletters: Growing and Nurturing Your Audience in the Age of Privacy

While email has been one of the most effective ways of reaching…
Readers Prefer To Click On A Clear, Simple Headline − Like This One

In an era when people trust news less than ever, how can journalists…
Gen Alpha Social Media: What Publishers Need to Know

As with all things technology, social media innovates and evolves at a…
Teens See Social Media Algorithms as Accurate Reflections of Themselves, Study Finds

Social media apps regularly present teens with algorithmically selected content often described…