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    State of Digital Publishing Logo
    Publisher SEO Course Chapter 2: Technical SEO Design and Layout
    1

    Design and Layout

    Design and Layout
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    Learning Objective

    After going through this guide, you should be able to understand how existing news articles are modified and created using page layout designs that improve Google’s ability to crawl and comprehend the page’s content.

    Video Duration

    15:35

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    2.1.1 What Is Design and Layout?

    The design and layout of your site determines how it appears to the end user. This is important because Google is ultimately driven by a user-first philosophy. Web pages that satisfy the user’s need first, fastest and in the simplest possible way are rewarded with higher SERP rankings.

    Your site’s design and layout also determines how easily web crawlers, such as Google bot, crawl and index it. A simple and optimized design and layout means fast and easy crawling, which in turn translates into better rankings.

    2.1.2 Challenges Publishers Face With Design and Layout

    So what stops publishers from implementing design and layout best practices? Most often, publishers are confronted by these pain points:

    • Ambiguity over what results can are feasible
    • Uncertainty over skill set requirements
    • Ambiguity over resource requirements

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    1

    Design and Layout

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    2

    Site Architecture

    3

    Page Experience

    4

    News Sitemap

    5

    Schema

    6

    Crawl Speed and Frequency

    7

    Links to Sponsored and User-Generated Content

    8

    Google Publisher Center

    9

    Bing News PubHub

    10

    Ads, Popups and Best Practices

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    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

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    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears

    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears