2.1.1 What Is Design and Layout?
The design and layout of your site determines how it appears to the end user. This is important because Google is ultimately driven by a user-first philosophy. Web pages that satisfy the user’s need first, fastest and in the simplest possible way are rewarded with higher SERP rankings.
Your site’s design and layout also determines how easily web crawlers, such as Google bot, crawl and index it. A simple and optimized design and layout means fast and easy crawling, which in turn translates into better rankings.
2.1.2 Challenges Publishers Face With Design and Layout
So what stops publishers from implementing design and layout best practices? Most often, publishers are confronted by these pain points:
- Ambiguity over what results can are feasible
- Uncertainty over skill set requirements
- Ambiguity over resource requirements
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