Publisher growth tactics for election season | WEBINAR

Learn More

SODP

SODP Media

  • Insights
    • Articles
      • Audience Development
      • Content Strategy
      • Digital Publishing
      • Monetization
      • SEO
      • Digital Platforms & Tools
    • Top Tools & Reviews
    • Opinion
    • Podcast
  • Education
    • Publisher SEO Course
    • Events
      • Monetization Week 2025
  • Resources
  • Community
    • Slack Channel
    • Newsletter
  • About
    • About Us
    • Contact Us
    • Editorial Policy
  • English
sodp logo
SODP logo
    Search
    Close this search box.
    Login
    • Insights
      • Podcast
      • Articles
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
      • Top Tools & Reviews
        • Articles
        • Top Tools & Reviews
        • Opinion
        • Podcasts
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
        • Headless CMS Platforms
        • Digital Publishing Platforms
        • Editorial Calendar Software
        • Magazine Apps
        • Email Newsletter Platforms
        • More Best Tools Lists
    • Education
      • Publisher SEO Course
        • Publisher SEO Course
        • Events
        • Monetization Week 2025
        • View all
    • Resources
    • Community
      • Slack Channel
      • Office Hours
      • Newsletter
        • Slack Channel
        • Newsletter
    • About
      • About Us
      • Contact Us
      • Editorial Policy
        • About Us
        • Contact Us
        • Editorial Policy
    placeholder
    SODP logo
    Become a Brand Partner
    Home > Publisher SEO Course > Chapter 7: Content Distribution > Evergreen content & content re-optimization techniques
    3

    Evergreen content & content re-optimization techniques

    Evergreen content
    Previous Module
    Back to Chapter
    Next Module

    Learning Objective

    This guide will offer you in-depth knowledge about evergreen content, its significance, and how publishers can re-optimize it to attract valuable search traffic.

    Video Duration

    Coming soon

    Answer Quiz

    Upgrade to access

    Materials

    Upgrade to access

    Resources

    Reports and Resources

    What Is Evergreen Content?

    Evergreen content has no expiration date if all things remain the same. It covers topics that add value to the audience and do not experience demand peaks and troughs. It stays fresh irrespective of time and season.

    For content to be evergreen, it should be optimized for search engines and contain information that maintains relevant for users regardless of publication date.

    “The Ketogenic Diet: A Detailed Beginner’s Guide to Keto” by Healthline is an excellent example of evergreen content.

    Source

    Performance Analysis: This article drives over 5,834,727 hits from organic searches every month. More than that, it has earned 19.6K backlinks.

    What makes this content topic evergreen?

    This 2,000+ word article provides detailed information on the Keto diet. Its content reflects high-quality, SEO-optimized content that offers helpful information to the readers. The main point to focus on here is that it isn’t time-sensitive.

    Here are a few more examples of evergreen content topics.

    • How to lose weight
    • Tips to cook chicken
    • How to optimize your website for SEO

    What Content Is Not Evergreen?

    Content that experiences a decline in relevance and audience interest after a timeframe is not evergreen. For instance, content published about the current year’s presidential election predictions will become obsolete once the results are declared.

    Here are a few more content types that cannot be considered evergreen.

    • News articles and posts
    • Trends and statistics that go out of date
    • Product announcements
    • Seasonal content (relating to Easter, Christmas, and other events)

    Upgrade to a premium plan to access the content.

    Most Popular

    Upfront
    (1 payment)

    $1000
    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Ready-to-use templates
    Subscribe
    Fixed Price Guarantee
    Recommended

    4 Quarterly Payments Of

    $250
    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Ready-to-use templates
    Subscribe
    Fixed Price Guarantee
    Best Value

    Course Only
    (1 Payment)

    $300
    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Ready-to-use templates
    Subscribe
    Fixed Price Guarantee

    Active now

    3

    Evergreen content & content re-optimization techniques

    See more

    1

    CTA analysis and optimizations

    2

    CTR analysis and optimizations

    4

    Content syndication SEO

    5

    Flipboard

    SODP logo

    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

    • Top tools
    • SEO for publishers
    • Privacy policy
    • Editorial policy
    • Sitemap
    • Search by company
    Facebook X-twitter Slack Linkedin

    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

    2nd Annual

    Monetization Week

    The Convergence of Innovation and Strategy: Publisher Monetization in 2025.

    A 5-day online event exploring the future of publisher revenue models.

    May 19 – 23, 2025

    Online Event

    Learn More