Publisher growth tactics for election season | WEBINAR
How to monetize content is one of the most pressing issues facing digital publishers. What ad revenue model is most fitting? Is a paywall strategy the way to go forward? What is the impact of various paywall types on SEO?
There are various monetization routes digital publishers can pursue – as well as create a strategy that blends multiple monetization models.
Explore with us case studies, guides, and how-tos in publisher monetization strategies.
Publishers have faced some hard questions in 2024 with the changes in the industry and dwindling traffic and revenues. What are the different ways in which monetization can be optimized in this new market?
Foreign Affairs Magazine is a small but mighty publishing brand with a subscriber base that includes Congress members, world leaders, and other policymakers.
In May 2024, State of Digital Publishing (SODP) hosted Monetization Week – an online event for digital publishing and news media professionals. This article is based on the summary of key learnings of a presentation by Ivo Bobal, Publisher Development Manager, Romania at Geozo. Publisher ad revenues are taking a hit due to the rising […]
Scott Purcell is a Co-founder of Man of Many and a CFA Charterholder. With a special focus on lifestyle content, Scott has collaborated with leading international brands like Apple, Samsung, IWC, and TAG Heuer.
Despite what many consumers may believe, digital content isn’t free. Producing great articles, blogs, videos, and podcasts takes time and money; digital publishers must find ways to recoup these costs. There are several ways to recoup that cost, though digital subscriptions and advertising remain the most popular. Ads allow the audience to enjoy “free” access […]
According to Sharethrough and IPG Media Lab, native ads generate 53% more views than display ads. This research, which involved eye-tracking and surveys with thousands of consumers, highlights the higher visual engagement native ads receive compared to traditional display ads. Additionally, the Content Marketing Institute reports that 70% of consumers prefer learning about products through […]
Hey, publisher! We’ve heard you’ve got a website, don’t you? Our friends from RollerAds are willing to pay for the traffic it generates. Specifically, RollerAds would like to show their ads to your users. What kind of ads? Push notifications — an unintrusive ad format and the main specialization of this ad network for 5 […]
A quick look at the global economic situation reveals that monetization diversity remains as sound a strategy for publishers as ever. Before the Israel-Hamas war, the outlook for the global economy was middling, with the OECD projecting that growth would slow next year amid persistent core inflation. Now, however, the World Bank has just warned that […]
Video is one of the most preferred means of storytelling, education and entertainment for content consumers across the board. Individuals now spend 17 hours per week on average consuming video content (PDF download). Furthermore, people are more likely to share video content — be it with friends, colleagues or social media followers — over any […]
Paywalls have come a long way since The Wall Street Journal implemented the first-ever hard paywall in 1996. By 2019, nearly 69% of all US and EU leading newspapers were operating a paywall. Another survey conducted in November 2022 among content marketers revealed that 14% used paywalls and/or subscription services as their preferred monetization method. […]
While there are several approaches to monetizing content, the advertising revenue model is the most popular. Why? It’s the quickest and simplest to implement with the lowest risk. Ad revenue models work independently or as part of a broader monetization strategy, including subscriptions, sponsorships, donations, affiliate marketing and eCommerce. Ads have become such an accepted […]
In the rapidly evolving digital media landscape, staying informed of consumption patterns is more crucial than ever. With more than 86% of Americans turning to digital devices for their online news, how we consume information is continuously changing. These shifts have forced news outlets to explore new strategies to uphold quality reporting. One such approach […]
Clients often call me looking for quick wins and asking what levers we can pull to increase revenue from our programmatic ads. Everyone loves quick wins and short-term gains, but it’s arguably more important to play the long game and ensure a comprehensive programmatic ad strategy is in place. Programmatic advertising is a shifting landscape, […]
Miles Finlay founded PROG, an independent Australian programmatic consultancy agency for publishers with a global client base. Programmatic advertising is a must for digital publishers committed to optimizing their ad revenue. It allows sellers access to a much deeper pool of demand partners than they would have through traditional sales. It’s hardly surprising then that […]
Programmatic advertising has come to dominate the advertising landscape over the last decade, with publishers and advertisers seeking to buy and sell ad inventory more efficiently. The technology has gained traction because it has streamlined the ad sales process by tapping into AI and machine learning. Global programmatic ad spend is forecast to climb from […]
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges, have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to […]
