How to monetize content is one of the most pressing issues facing digital publishers. What ad revenue model is most fitting? Is a paywall strategy the way to go forward? What is the impact of various paywall types on SEO?
There are various monetization routes digital publishers can pursue – as well as create a strategy that blends multiple monetization models.
Explore with us case studies, guides, and how-tos in publisher monetization strategies.
Paywalls have come a long way since The Wall Street Journal implemented the first-ever hard paywall in 1996. By 2019, nearly 69% of all US and EU leading newspapers were operating a paywall. Another survey conducted in November 2022 among content marketers revealed that 14% used paywalls and/or subscription services as their preferred monetization method. […]
While there are several approaches to monetizing content, the advertising revenue model is the most popular. Why? It’s the quickest and simplest to implement with the lowest risk. Ad revenue models work independently or as part of a broader monetization strategy, including subscriptions, sponsorships, donations, affiliate marketing and eCommerce. Ads have become such an accepted […]
In the rapidly evolving digital media landscape, staying informed of consumption patterns is more crucial than ever. With more than 86% of Americans turning to digital devices for their online news, how we consume information is continuously changing. These shifts have forced news outlets to explore new strategies to uphold quality reporting. One such approach […]
Despite what many consumers may believe, digital content isn’t free. Producing great articles, blogs, videos, and podcasts takes time and money. There are several ways to recoup that cost, though the most popular remain digital subscriptions and advertising. Ads allow the audience to enjoy “free” access to online content, while subscription paywalls enable publishers to […]
Clients often call me looking for quick wins and asking what levers we can pull to increase revenue from our programmatic ads. Everyone loves quick wins and short-term gains, but it’s arguably more important to play the long game and ensure a comprehensive programmatic ad strategy is in place. Programmatic advertising is a shifting landscape, […]
Miles Finlay founded PROG, an independent Australian programmatic consultancy agency for publishers with a global client base. Programmatic advertising is a must for digital publishers committed to optimizing their ad revenue. It allows sellers access to a much deeper pool of demand partners than they would have through traditional sales. It’s hardly surprising then that […]
Programmatic advertising has come to dominate the advertising landscape over the last decade, with publishers and advertisers seeking to buy and sell ad inventory more efficiently. The technology has gained traction because it has streamlined the ad sales process by tapping into AI and machine learning. Global programmatic ad spend is forecast to climb from […]
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges, have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to […]
As we rolled into 2023, good money was riding on projections that publisher ad revenue would suffer amid rising interest rates and a deepening cost of living crisis. And it seems those bets have started to pay off. The World Advertising Research Center (WARC) predicted that global ad spend with published media (digital and print […]
Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. Programmatic advertising has exploded in popularity over the last decade because of its ability to deliver on this dream. The automation of ad sales has reshaped the way publishers, advertisers and […]
When Google announced the AMP story format back in 2018, the goal was to create a new tappable, visual story experience similar to those seen on social media platforms, but one that publishers could host on their websites. Fast forward two years and Google rebranded the format as Web Stories and allowed Discover to access […]
The CPM pricing model is a firm favorite among digital publishers, with good reason. The model is easy to use and requires relatively low levels of effort from web site owners to convert traffic into revenue. The increasing number of internet users has made digital marketing vital to any business’ growth strategy. As of April […]
Few publishers can afford to make videos as a purely artistic endeavor. Creating the best video content requires time, passion and commitment and needs to show a return on that effort. And there’s very little reason that videos can’t provide a return on investment (RoI), given rising global demand for video content from both digital […]
Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? That is a $600 billion question in 2023, […]
Richard Reeves is Managing Director at the Association of Online Publishers (AOP), a UK industry body that represents digital publishing companies. The death of the third-party cookie is supposed to benefit publishers, better positioning them to extract greater advertising value from their first-party data. However, between preparing for the “cookieless future”, fighting Facebook and Google […]
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News SEO
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Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
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Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
