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    State of Digital Publishing Logo
    Publisher SEO Course Chapter 2: Technical SEO Links to Sponsored and User-Generated Content
    7

    Links to Sponsored and User-Generated Content

    Links to Sponsored and User-Generated Content
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    Learning Objective

    After going through this module, you should be able to understand the use and importance of sponsored and UGC attributes as well as how they affect SEO. You should also be able to use these attributes to optimize your website.

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    2.7.1 What Are Nofollow, Sponsored and UGC Attributes?

    Publishers can add UGC and sponsored attribute tags to outbound links to help Googlebot to better understand the nature of links.

    Until Google introduced the two new link attributes in September 2019, nofollow tags were used to flag sponsored or advertising links that failed to meet Google’s guidelines.

    The nofollow link attribute was first introduced in January 2005 to address comment spamming issues and to identify untrusted links from user-generated content (UGC). By September that year, Google was also recommending its use for advertising-related links.

    The nofollow link attribute was considered a signal for Google not to count the link, so PageRank wasn’t transferred to it. If you wanted to ensure that Google ignored the link or didn’t follow it for indexing or crawling, you could simply add rel= “nofollow” to the link.

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

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    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

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    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears