2.7.1 What Are Nofollow, Sponsored and UGC Attributes?
Publishers can add UGC and sponsored attribute tags to outbound links to help Googlebot to better understand the nature of links.
Until Google introduced the two new link attributes in September 2019, nofollow tags were used to flag sponsored or advertising links that failed to meet Google’s guidelines.
The nofollow link attribute was first introduced in January 2005 to address comment spamming issues and to identify untrusted links from user-generated content (UGC). By September that year, Google was also recommending its use for advertising-related links.
The nofollow link attribute was considered a signal for Google not to count the link, so PageRank wasn’t transferred to it. If you wanted to ensure that Google ignored the link or didn’t follow it for indexing or crawling, you could simply add rel= “nofollow” to the link.
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