2.10.1 What Are Ad Best Practices?
Ad best practices are certain advertising methods that maximize an advert’s reach without frustrating the audience.
This process is less an art and more a science now thanks to the work of industry bodies such as the Coalition for Better Ads. The coalition was formed by international trade associations and digital media companies to develop data-driven online advertising standards.
For example, the coalition’s research has found that consumers dislike the following three ad strategies more than any other:
- Pop-up ads: These ads appear suddenly and block a page’s main content.
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