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    State of Digital Publishing Logo
    Publisher SEO Course Chapter 2: Technical SEO Site Architecture
    2

    Site Architecture

    Site Architecture
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    Learning Objective

    After this module you will be able to distinguish between site structure and a pillar and cluster strategy, the importance of site structure for SEO and how to use common site structure elements.

    Video Duration

    20:40

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    2.2.1 What Is Site Structure and Why Is It Important? 

    Site structure is how your website’s content is organized. Publishers tend to put out content regularly, which means that pretty soon you’ll have a large amount of coverage on related topics. It makes sense then to organize this content so that it becomes easy to access.

    For instance, the screenshot below shows how The Economist organizes the content on its website under different categories. This is their site structure.

    Upgrade to a premium plan to access the content.

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    2

    Site Architecture

    See more

    1

    Design and Layout

    3

    Page Experience

    4

    News Sitemap

    5

    Schema

    6

    Crawl Speed and Frequency

    7

    Links to Sponsored and User-Generated Content

    8

    Google Publisher Center

    9

    Bing News PubHub

    10

    Ads, Popups and Best Practices

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

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    Yvette Dimiri, Head of Growth, Stears

    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears