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    State of Digital Publishing Logo
    Publisher SEO Course Chapter 2: Technical SEO Google Publisher Center
    8

    Google Publisher Center

    Google Publisher Center
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    Learning Objective

    You should walk away from this module understanding not just Google Publisher Center’s purpose, but also how it works and what its benefits are.

    Video Duration

    14:40

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    2.8.1 What Is Google Publisher Center?

    Google’s Publisher Center allows digital publishers and marketing strategists to submit content to Google News and then manage it. Publishers do this by defining details about their site — RSS feeds, URLs and videos — and can do this for multiple publications in a single account.

    Google created Publisher Center by merging Google News Producer and Google News Publisher Center. Google News Producer allowed publishers to create a branded feed of existing content and also serve ads. Google News Publisher Center allowed eligible items in the feed to show up in Google News results.

    Publisher Center was launched in 2019 as Google ended its requirement that publishers apply for inclusion within Google News SERPs. Appearance is now determined by the same algorithm used for Google Search.

    2.8.2 Does Google Publisher Center Matter for SEO?

    The answer to this is more complex than it might seem at first glance.

    Upgrade to a premium plan to access the content.

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    8

    Google Publisher Center

    See more

    1

    Design and Layout

    2

    Site Architecture

    3

    Page Experience

    4

    News Sitemap

    5

    Schema

    6

    Crawl Speed and Frequency

    7

    Links to Sponsored and User-Generated Content

    9

    Bing News PubHub

    10

    Ads, Popups and Best Practices

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

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    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears

    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears