What Is CTA?
A call-to-action (CTA) prompts and instructs users to take action, such as visiting a post, sharing contact information, subscribing to emails, downloading an e-book, or making a purchase. They are displayed in the form of a text link or button. When clicked, CTAs take the user to a desired landing page to complete the action. In some instances, CTAs can also be plain text with no links.
The most common CTA phrases include –
- Learn More
- Sign Up
- Buy Now
- Download Now
CTAs can be lengthy, for instance, “Subscribe to our newsletter to never miss an update.” However, industry experts suggest keeping the CTAs brief and relevant to readersjourneys to maximize click-through rates.
The below-shared CTA on the leading American online publication Task & Purpose, which says “Sign Up Now!” is a perfect example. This action-oriented and engaging CTA inspires the readers to take action.
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