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    State of Digital Publishing Logo
    Publisher SEO Course Chapter 4: Tactics Live Blogs
    5

    Live Blogs

    Live Blogs
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    Learning Objective

    This guide will help you understand what a live blog is, how it can help in increasing traffic to a website and how to develop an effective strategy for leveraging a liveblog to improve traffic to your website.

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    11:56

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    4.6.1 What Is a Live Blog?

    A live blog reports on the unfolding of events in real-time. Rather than writing a conventional article after an event, live bloggers attempt to capture the experience on the spot, often using multimedia such as photos, videos, and sound clips. This reporting style has gained popularity with today’s audiences, who frequently seek instant and engaging content they can interact with while it is still happening.

    Live blogs appear like regular news articles but show the latest updates in reverse chronological order with the timestamp of the latest post, as shown below

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

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    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

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    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears