Publisher growth tactics for election season | WEBINAR

Learn More

SODP

SODP Media

  • Insights
    • Articles
      • Audience Development
      • Content Strategy
      • Digital Publishing
      • Monetization
      • SEO
      • Digital Platforms & Tools
    • Top Tools & Reviews
    • Opinion
    • Podcast
  • Education
    • Publisher SEO Course
    • Events
      • Monetization Week 2025
  • Resources
  • Community
    • Slack Channel
    • Newsletter
  • About
    • About Us
    • Contact Us
    • Editorial Policy
  • English
sodp logo
SODP logo
    Search
    Close this search box.
    Login
    • Insights
      • Podcast
      • Articles
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
      • Top Tools & Reviews
        • Articles
        • Top Tools & Reviews
        • Opinion
        • Podcasts
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
        • Headless CMS Platforms
        • Digital Publishing Platforms
        • Editorial Calendar Software
        • Magazine Apps
        • Email Newsletter Platforms
        • More Best Tools Lists
    • Education
      • Publisher SEO Course
        • Publisher SEO Course
        • Events
        • Monetization Week 2025
        • View all
    • Resources
    • Community
      • Slack Channel
      • Office Hours
      • Newsletter
        • Slack Channel
        • Newsletter
    • About
      • About Us
      • Contact Us
      • Editorial Policy
        • About Us
        • Contact Us
        • Editorial Policy
    placeholder
    SODP logo
    Become a Brand Partner
    Home > Publisher SEO Course > Chapter 3: Content SEO > Develop Original Reporting
    4

    Develop Original Reporting

    Develop Original Reporting
    Previous Module
    Back to Chapter
    Next Module

    Learning Objective

    After going through this guide, you should understand the importance of original reporting, recognize when and how to use sources and evaluate their credibility.

    Video Duration

    17:47

    Answer Quiz

    Upgrade to access

    Materials

    Upgrade to access

    Resources

    Reports and Resources

    This update to their algorithm has massive implications for ranking news articles. If an article is deemed to be an original or comprehensive source for the topic, Google will reward that page with a higher position in the search engine result pages (SERPs).

    The update came in response to a mushrooming of tech platforms and news aggregators that gathered news from different sources and republished them, cornering the bulk of the news traffic in the process.

    This meant that small news publishers pushing out original news reports struggled to rank well on Google despite being the original source of a news item because they lacked the resources of large news aggregators.

    A 2019 study found that more than 80% of all Apple News content came from just 20 large publishers who were republishing original reporting from smaller publishers and cornering the resulting traffic bump.

    3.3.2 Does Original Reporting Matter for SEO?

    As already discussed, Google wants to prioritize original sources of news, even if they are small local publishers, over tech-enabled aggregators and large outlets that simply republish news.

    However, there are additional benefits beyond Google’s desire to surface the original story tellers.

    Helps Build Backlinks

    Original reporting helps build backlinks. If your content is the original source of a particular news item or statistic, it is very likely that other websites will cite your content as part of their coverage.

    This can help you to improve your ranking in the SERPs and attract more visitors from other sources.

    Upgrade to a premium plan to access the content.

    Most Popular

    Upfront
    (1 payment)

    $1000
    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Ready-to-use templates
    Subscribe
    Fixed Price Guarantee
    Recommended

    4 Quarterly Payments Of

    $250
    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Ready-to-use templates
    Subscribe
    Fixed Price Guarantee
    Best Value

    Course Only
    (1 Payment)

    $300
    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Ready-to-use templates
    Subscribe
    Fixed Price Guarantee

    Active now

    4

    Develop Original Reporting

    See more

    1

    Keyword Research

    2

    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)

    3

    Title and Headlines

    5

    Content Freshness

    6

    Topicality and Relevance

    7

    Dates

    8

    Video Content in Google News

    9

    Image Optimization

    10

    Backlink Profile

    11

    Internal Linking

    12

    Location

    SODP logo

    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

    • Top tools
    • SEO for publishers
    • Privacy policy
    • Editorial policy
    • Sitemap
    • Search by company
    Facebook X-twitter Slack Linkedin

    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

    2nd Annual

    Monetization Week

    The Convergence of Innovation and Strategy: Publisher Monetization in 2025.

    A 5-day online event exploring the future of publisher revenue models.

    May 19 – 23, 2025

    Online Event

    Learn More