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    State of Digital Publishing Logo
    Publisher SEO Course Chapter 6: Reporting & Analytics Looker Studio
    4

    Looker Studio

    Looker Studio
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    Learning Objective

    After going through this guide, you should have an in-depth knowledge of what Looker Studio is and how it can help you make data-driven business decisions with comprehensive reports and interactive dashboards.

    Video Duration

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    6.4.1 What Is Looker Studio?

    Formerly known as Google Data Studio, Looker Studio is a free data visualization tool that enables users to create data-driven, easy-to-understand reports and dashboards.

    The Google tool is available on mobile and desktop web and allows users to connect to multiple data sets, including –

    • Social media platforms, such as Reddit, Facebook, and Twitter
    • Databases, including MySQL, BigQuery, and PostgreSQL
    • Google consumer products, such as Sheets and Search Console
    • Google Marketing Platform products, including Google Analytics, Google Ads, Search Ads 360, and Display & Video 360
    • Flat files via Google Cloud Storage and CSV file upload

    What’s more? Looker Studio offers report customization features that allow users to add text, imagery, videos, hyperlinks, etc. They can further select fonts and color themes aligning with their brand style.

    Leverage Looker Studio’s features to highlight and explain key data points in your reports. This can help enhance the engagement quotient while sharing valuable insights. Besides, Looker Studio allows you to share these reports with internal team members, clients, and others with quick access.

    Here’s an example depicting its report-sharing functionality.

    Upgrade to a premium plan to access the content.

    COURSE ONLY (1 payment)

    $695

    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Monthly group office hours
    • Ready-to-use templates
    • Members-only articles
    Enroll Now
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    Fixed Price Guarantee

    Upfront (1 payment)

    $1500

    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Monthly group office hours
    • Ready-to-use templates
    • Members-only articles
    Enroll Now
    • GIFT

    Fixed Price Guarantee

    2 quarterly payments of

    $750

    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
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    • Members-only articles
    Enroll Now

    Fixed Price Guarantee

    4 quarterly payments of

    $375

    • 7 chapters
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    Enroll Now

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    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

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