SEO for Publishers

Attract and engage your audience with SEO specifically for media properties.

Partner with us to

Generate Traffic

Optimize content built around targeted, high-intent topics.

Engage Readers, Listeners & Viewers

Share stories that keep your audience coming back.

Build Performance Over Time

Publish evergreen content that continues to perform.

More competition. Shorter attention spans.
Changing algorithms.

Growing a digital media property gets harder every day.

Not enough skilled staff? 😨

No time to implement and optimize? 😭

Too much bad information on what to try next? 🧐

Experienced publishers here to help.

We built State of Digital Publishing from scratch to where it is today. And we’ve done so using the same strategies and systems we help other digital publisher implement. Digital publishing is a demanding, dynamic world, but we help clients navigate the challenges to build sustainable media properties.

Some of our digital media & publishing clients:

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Our Process

For publishers, SEO is the process of optimizing content to attract more readers for your stories—including both topical news events and evergreen topics. Editorial and audience development teams are on the front lines of SEO, often without proper skills and training. In digital publishing, the content itself determines how well optimized for organic search a story is. Even after you launch your story, it can continue to be improved, maintained or redirected to keep new visitors coming.

Our SEO for Publishers service takes a data-driven approach, ensuring you build site architecture and stories with best practices in mind to improve performance overtime.

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RESEARCH

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AUDIT

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CONTENT FOR DISTRIBUTION

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OPTIMIZE FOR ENGAGEMENT

What Publisher Clients Say…

Don't lose sight of your goals.

It’s easy to get caught up in the day-to-day minutiae of publishing. But don’t force yourself to turn down new partnerships because you’re busy revamping your evergreen articles. Develop a plan and processes to grow your media property to the next level and beyond—and let State of Digital Publishing help.

Free Google News SEO Cheat Sheet

Tips to increase rankings, visibility and traffic — specifically for digital publishers.

Request Your Free Strategy Audit

Contact us to schedule your meeting and to receive your FREE audience strategy audit. No obligations, just a detailed SEO publisher strategy.

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