SEO for Publishers
We help with SEO for publishers, owned media properties and content platforms. Being an extension of your team in attracting and retaining your audience/s with organic search and content strategy, our methods assist in better growing and nurturing reader relationships.
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Scale audience development.
Do more with less.
How it works?
For publishers, SEO is the process of getting more readers for your stories, whether it be for a topical news event or evergreen topic. Editorial and audience development teams are often put in the front line of SEO as the content published determines how well it’s received from their organic search audiences (one of the largest referral traffic sources). Even when you launch your story, there’s always an after life which can be improved, maintained or redirected to keep a story or topic relevant.
Our SEO for publishers service takes a data driven approach, ensuring you build site architecture and stories from the ground up and improve it’s performance overtime.
Content for distribution
Optimize for Engagement
Understand the customer journey to make sure your message and content reach the target audience/s at the right time. Influencer/competitor/site link research, keyword research, content audits, editorial planning (guideline development & more) and persona development are all effective tools tailored to map out each phase of the consumer purchase journey.
Editorial content optimization
Target and iterate your content for performance longevity.
Keyword mapping, linking analysis and strategy, creative content ideation, evergreen content framework builds, content distribution optimization (Itunes, Google Play etc.) and strategy and search content efficiency performance reviews.
Technical SEO consulting
Sometimes there are roadblocks which can hold back in organically growing your editorial site.
So not only do we look at your technical SEO to see how we can reduce a sites website errors, but enhance it’s social and organic search presence through mobile/app optimization, international SEO, competitor SERP Analysis, site architecture, log file analysis, Google News, AMP, Chrome Articles for You and more.
Custom testing & training
There are times where you need to externally validate a concept, close a knowledge gap or develop a new process in time effective manner. SEO split testing, content experiments, project managing internal tool and process developments and training (as a boot camp or facilitation program) is what we do best!
Your strategic partner
SEO needs buy-in across all stakeholders and isn’t a siloed effort. We are not here to just provide recommendations and set and forget. We are to partner with you any stage of your media publishing business and help realize it’s potential for your audience, working with all stakeholders.