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    State of Digital Publishing Logo
    Publisher SEO Course Chapter 3: Content SEO Topicality and Relevance
    6

    Topicality and Relevance

    Topicality and Relevance
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    Learning Objective

    After going through this guide, you’ll know what topical relevance is and why it’s important, as well as how it’s realized online. You’ll also learn how to achieve topical relevance in your own content.

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    13:47

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    3.6.1 What Is Topical Relevance?

    Topical relevance is the importance and understanding of a website or page content to a reader’s interests. It’s one of the key factors that search engines consider when they rank how well your content addresses a user’s search intent.

    A page’s topical relevance is based on three elements:

    • Keywords: The short and longtail keywords that someone types into a search engine when searching for content on a particular topic.
    • Content: The broader material on a page that should be relevant to the topic someone is searching for.
    • Backlinks: The inbound links that a site or page receives from other websites.

    These elements, collectively, determine the authority a site enjoys on a particular topic. A camping publisher may be viewed as authoritative for beginner campers because it contains content and keywords geared towards their needs — “new to camping” articles that address how to set up a tent, for example.

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    6

    Topicality and Relevance

    See more

    1

    Keyword Research

    2

    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)

    3

    Title and Headlines

    4

    Develop Original Reporting

    5

    Content Freshness

    7

    Dates

    8

    Video Content in Google News

    9

    Image Optimization

    10

    Backlink Profile

    11

    Internal Linking

    12

    Location

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    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears