4.5.1 What Is Google Trends?
Google Trends is a free research tool that shows the relative popularity of a search term over a given period of time in a specified geography. It does this by plotting a trendline that varies with the relative increase or decrease in the keyword’s popularity over time.
Google Trends does not show absolute search numbers. Instead, it divides the number of search queries for a particular keyword by the sum total of all the search queries in the selected geography and time period.
The resulting number is what each data point on the trendline shown on Google Trends represents.
4.5.2 Why Is Google Trends Important for Publishers?
Google Trends helps publishers spot trends before they begin to take-off, thus enabling them to maximize the reach of their content.
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