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INSIGHTS

Australia TV Advertising Insights: Key Trends During an Unprecedented 18 Months

The global pandemic has propelled the TV industry to evolve faster in a year than it has over the past few decades. As a medium,

Research Shows Publishers Around the World Are Not Utilizing Logins to Combat Cookie Deprecation

The majority of publishers are worried what the impact on user experience and traffic will be if logins are forced More than 50% of publishers

News App Marketing Trends 2021

The world of mobile marketing has changed significantly since the beginning of 2020. First, it was COVID-19, then the IDFA depreciation that turned marketers’ plans

STUDY: Over 60% of Marketers Will Rely on Multiple Identity Solutions in the Future

Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth

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Why Is Content Atomization Crucial To Your Content Strategy?

Sometimes, all it takes is one piece of brilliant content for your business to drastically

Google Ads Campaign Changes From September 2021

Google Ads (formerly Google AdWords) is one of the most popular and largest online advertising

A Day in Life With Alan Jay, Co-Founder at Sports Mole

Alan Jay Co-Founder at Sports Mole talks to your host Vahe Arabian of State of

The Common Pitfalls Surrounding First-Party Data

The amount of data readily available to advertisers is in decline. This is a result

How to Create an Engaging Blog Post

You may have heard the old adage “content is king” a million times. But have

How Data Minimisation Can Boost Your Business Value

In the online publishing industry, collecting vast amounts of big data is a thing of

A Day in Life With Nishant Patel, Co-Founder at AFK Gaming

Nishant Patel. Co-Founder at AFK Gaming talks to your host Vahe Arabian of State of

The What, Why, Who, and How of Headless WordPress Websites

WordPress is an awesome CMS that offers everything a webmaster needs to build and manage

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