What is storytelling?
Storytelling is a narrative technique to communicate insights to an audience. By seeing how characters are affected and changed by the pl
The powerful new ID solution is a ‘graph of graphs’ grounded in partnership and privacy, creating a panoramic view of consumers regardless of browser
Lotame, t
What value does the word “millennial” actually have?
Americans have heard the term ad nauseum by now. In politics, public relations or marketing, it’s a buzz
What happened:
PR and brand comms teams are increasingly using more data and in smarter way to demonstrate their value to the C-suite, according to the 2019
Online misinformation has significant real-life consequences, such as measles outbreaks and encouraging racist mass murderers. Online misinformation can have po
Children ask lots of questions. Even before children can put together words, they point at things that they want to learn about.
Some are easy enough to answ
What happened?
Research conducted by neuroscientists at Neuro Insights and commissioned by BBC StoryWorks (a BBC Global News’s branded content department) re
The number of U.S. independent contractors, also known as gig workers or freelancers, is annually increasing. While the figures vary widely, the U.S. Federal Re
You’ve probably encountered a pair of shoes that won’t stop following you around the internet, appearing in advertisements on different sites for weeks.
Toda
AI has crawled its way into the media industry, where it is beginning to make a huge impact. It is step by step revolutionising content development, user experi
You know the saying: “When a tree falls and no one is around to hear it, does it make a sound?”
The same goes for content. Regardless of the content quality,
