Publisher growth tactics for election season | WEBINAR
In the rapidly evolving digital media landscape, staying informed of consumption patterns is more crucial than ever. With more than 86% of Americans turning to…
Tip Of The Week
Vahe Arabian
Founder
State of Digital Publishing
Digital publishers looking to maximize their revenue should consider folding native advertising into their monetization…
Artificial intelligence (AI) has already fundamentally impacted several industries, with content creation being no different.…
Artificial intelligence (AI) transcription tools offer many industries, including digital publishing, the means to quickly…
While search engine optimization’s (SEO) importance to digital publishing is clear, knowing which tools help…
The 2024 Gen AI x Comms Industry Impact Report leverages survey data from 301 respondents…
Local Publisher Strategies in Australia examines the strategies used by small-scale publishers to grow their…
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Join us for the Gen AI x Comms Q&A Webinar, where the report’s authors and industry contributors will explore unique perspectives and actionable strategies to adapt and prosper in this rapidly changing environment.
More people in the UK now access news online than on television, according to new survey data from the media regulator, Ofcom. This is the first time Ofcom’s annual news consumption poll found online media use ahead of TV news. The immediate press reaction to the survey suggested television is in terminal decline, with online media replacing TV news. […]
In February 2024, State of Digital Publishing (SODP) hosted WP Publisher Success Week – an online event for digital publishing and news media professionals. This article is based on the summary of key learnings of a presentation by Liam Andrew, Former Chief Product Officer at The Texas Tribune (currently, Technology Lead, Product & AI Studio […]
Publishers have faced some hard questions in 2024 with the changes in the industry and dwindling traffic and revenues. What are the different ways in which monetization can be optimized in this new market?
While email has been one of the most effective ways of reaching and engaging audiences for decades, 2023-2024 has seen a fresh wave of interest from publishers in utilizing newsletters to grow and nurture their audience.
Foreign Affairs Magazine is a small but mighty publishing brand with a subscriber base that includes Congress members, world leaders, and other policymakers.
In May 2024, State of Digital Publishing (SODP) hosted Monetization Week – an online event for digital publishing and news media professionals. This article is based on the summary of key learnings of a presentation by Ivo Bobal, Publisher Development Manager, Romania at Geozo. Publisher ad revenues are taking a hit due to the rising […]
In November 2023, State of Digital Publishing (SODP) hosted PubTech2023 – an online event for digital publishing and news media professionals. This article is based on the summary of key learnings of a panel discussion with Mili Semlani, Head of Content and Community at e27, and Binoy Prabhakar, Chief Content Officer, Hindustan Times Digital. Digital […]
In an era when people trust news less than ever, how can journalists break through and attract the attention of average people to provide information about their communities, the nation and the world? By not complicating things. Our research, published in Science Advances, shows that simple headlines significantly increase article engagement and clicks compared with headlines that use […]
Google has always rolled out updates and features. In 2023 alone, it rolled out ten…
Artificial intelligence (AI) has transformed the age-old transcription industry for good. Advanced speech-based natural language…
Videos have emerged as a popular content format in recent years. You can rely on…
Journalism faces a credibility crisis. Only 32% of Americans report having “a great deal” or “fair amount” of trust in news reporting – a historical low. Journalists generally assume that their lack
According to Sharethrough and IPG Media Lab, native ads generate 53% more views than display ads. This research, which involved eye-tracking and surveys with thousands of consumers, highlights the higher
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I was able to get valuable insights on my project within minutes from people who had real experience. Better yet, I was able to cite the data and insights they shared many times to company leadership over the course of the project.
Amanda Saeli
Product Marketing Manager, MIT Review
Naomi Khor
Marketing Executive, Publift
