Storytelling 101

What is storytelling? Storytelling is a narrative technique to communicate insights to an audience. By seeing how characters are affected and changed by the plot,


News App Marketing Trends 2021

The world of mobile marketing has changed significantly since the beginning of 2020. First, it was COVID-19, then the IDFA depreciation that turned marketers’ plans


What Do NFT’s Mean For Publishers?

The latest technology and cryptocurrency buzz is NFTs, or “non-fungible token.” Non-fungible means that it is not able to be traded or replaced with something


How ATS Supports Digital Publishers

Does your publication have an identity crisis? Your brand may be solid and your value proposition clear. But, for media owners that depend on advertising,


2021 Adtech Predictions

Ad tech market researchers recently revised the expected ad spent figures down to $738 billion. Although the industry has continued to reach new lengths during


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