Podcasts For News Publishers – A Trend, A Chance, Or Nonsense?
Podcasts took the world of the news by storm. We’ve been observing the growing popularity of this phenomenon in the last years – more and
Clubhouse: The New Kid on the Block
Clubhouse is one of the most talked-about innovations in social media and has received a lot of hype. What exactly is it, how has it
5 Tips On How To Promote A Digital Magazine Today
Online magazines have become an inseparable element of the publishing world and their growth is particularly noticeable today. The reason for this situation is technological
Storytelling 101
What is storytelling? Storytelling is a narrative technique to communicate insights to an audience. By seeing how characters are affected and changed by the plot,
Research Shows Publishers Around the World Are Not Utilizing Logins to Combat Cookie Deprecation
The majority of publishers are worried what the impact on user experience and traffic will be if logins are forced More than 50% of publishers
News App Marketing Trends 2021
The world of mobile marketing has changed significantly since the beginning of 2020. First, it was COVID-19, then the IDFA depreciation that turned marketers’ plans
STUDY: Over 60% of Marketers Will Rely on Multiple Identity Solutions in the Future
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth
The Evolving Relationship Between Publishers and Advertisers
The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations of online advertising. These are
What is Google FLoC and What Does It Mean for Publishers?
Third-party cookies are on their way out the door. As privacy concerns have mounted, Safari and Firefox have already blocked third-party cookies, and Google Chrome
Crawl Budget Optimization for Publishers
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What Do NFT’s Mean For Publishers?
The latest technology and cryptocurrency buzz is NFTs, or “non-fungible token.” Non-fungible means that it is not able to be traded or replaced with something
Guide to Remotely Recording a Podcast
There may be no better time than the present to have a podcast as part of your digital content strategy. One of the most important
How ATS Supports Digital Publishers
Does your publication have an identity crisis? Your brand may be solid and your value proposition clear. But, for media owners that depend on advertising,
How To Reach Consumers in Apple’s ATT World
With the launch of iOS 14.5, Apple has made changes to its Identifier for Advertisers (IDFA), introducing the App Tracking Transparency (ATT) framework and transforming
Consumer Trust Is the Future of Digital Advertising
Consumer trust across institutions is declining. This is just one finding from Forrester’s ‘Trust In The Age Of The Customer’ report, published in November 2020.
2021 Adtech Predictions
Ad tech market researchers recently revised the expected ad spent figures down to $738 billion. Although the industry has continued to reach new lengths during
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