Podcasts took the world of the news by storm. We’ve been observing the growing popularity of this phenomenon in the last years – more and
Clubhouse is one of the most talked-about innovations in social media and has received a lot of hype. What exactly is it, how has it
Online magazines have become an inseparable element of the publishing world and their growth is particularly noticeable today. The reason for this situation is technological
What is storytelling? Storytelling is a narrative technique to communicate insights to an audience. By seeing how characters are affected and changed by the plot,
The world of mobile marketing has changed significantly since the beginning of 2020. First, it was COVID-19, then the IDFA depreciation that turned marketers’ plans
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth
The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations of online advertising. These are
Post-Cookie “Re-Think” of Digital Marketing Driving Surge of Innovation in Collaborative Data Solutions, According to New Winterberry Group Research
Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research: “Collaborative Data Solutions: Data and
Apple’s privacy overhaul of its Identifier for Advertisers (IDFA) is looming. The update — expected in early Spring — will revoke access to Apple’s in-app
Governments and observers across the world have repeatedly raised concerns about the monopoly power of Big Tech companies and the role the companies play in
In denying news content to its Australian users, Facebook is arguably overplaying its hand, behaving as a big company that thinks it can intimidate governments.
Over the last several months, we’ve seen major acquisitions in the newsletter space such as Business Insider buying Morning Brew and Twitter picking up Revue.