Podcasts For News Publishers – A Trend, A Chance, Or Nonsense?
Podcasts took the world of the news by storm. We’ve been observing the growing popularity of this phenomenon in the last years – more and
Clubhouse: The New Kid on the Block
Clubhouse is one of the most talked-about innovations in social media and has received a lot of hype. What exactly is it, how has it
5 Tips On How To Promote A Digital Magazine Today
Online magazines have become an inseparable element of the publishing world and their growth is particularly noticeable today. The reason for this situation is technological
Storytelling 101
What is storytelling? Storytelling is a narrative technique to communicate insights to an audience. By seeing how characters are affected and changed by the plot,
News App Marketing Trends 2021
The world of mobile marketing has changed significantly since the beginning of 2020. First, it was COVID-19, then the IDFA depreciation that turned marketers’ plans
STUDY: Over 60% of Marketers Will Rely on Multiple Identity Solutions in the Future
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth
The Evolving Relationship Between Publishers and Advertisers
The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations of online advertising. These are
Post-Cookie “Re-Think” of Digital Marketing Driving Surge of Innovation in Collaborative Data Solutions, According to New Winterberry Group Research
Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research: “Collaborative Data Solutions: Data and
IDFA: Replacing Identifiers Is A Short-Term Fix For The Privacy-First World
Apple’s privacy overhaul of its Identifier for Advertisers (IDFA) is looming. The update — expected in early Spring — will revoke access to Apple’s in-app
If Big Tech Has the Will, Here Are Ways Research Shows Self-Regulation Can Work
Governments and observers across the world have repeatedly raised concerns about the monopoly power of Big Tech companies and the role the companies play in
Feel Like Breaking Up With Facebook? Maybe It’s Time For a Social Media Spring Clean
In denying news content to its Australian users, Facebook is arguably overplaying its hand, behaving as a big company that thinks it can intimidate governments.
What’s Old is New Again: Why Email is Front and Center in 2021
Over the last several months, we’ve seen major acquisitions in the newsletter space such as Business Insider buying Morning Brew and Twitter picking up Revue.
FEATURED
