Online magazines have become an inseparable element of the publishing world and their growth is particularly noticeable today. The reason for this situation is
What is storytelling?
Storytelling is a narrative technique to communicate insights to an audience. By seeing how characters are affected and changed by the pl
The powerful new ID solution is a ‘graph of graphs’ grounded in partnership and privacy, creating a panoramic view of consumers regardless of browser
Lotame, t
What value does the word “millennial” actually have?
Americans have heard the term ad nauseum by now. In politics, public relations or marketing, it’s a buzz
What happened:
PR and brand comms teams are increasingly using more data and in smarter way to demonstrate their value to the C-suite, according to the 2019
Online misinformation has significant real-life consequences, such as measles outbreaks and encouraging racist mass murderers. Online misinformation can have po
Children ask lots of questions. Even before children can put together words, they point at things that they want to learn about.
Some are easy enough to answ
What happened?
Research conducted by neuroscientists at Neuro Insights and commissioned by BBC StoryWorks (a BBC Global News’s branded content department) re
Writing content is hard. This is especially the case when it comes to complex subjects that require a deep level of understanding. The credibility of publishers
In an age where the value of high-quality journalism has become clearer to readers and retention is at the center of publishing strategies, are edition-based fo
Sam Goree, Indiana University
Over the past few years, articles and blog posts have started to ask some version of the same question: “Why are all websites s
As publishers grow skeptical of their programmatic revenue (increased privacy regulation, crumbling of third party cookies, mis-alignment of incentives along th
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