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Learn tried and tested technical and content SEO strategies to maximize traffic to your digital media and content property.

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State of Digital Publishing is a community and a knowledge platform providing insights on sustainable digital media publishing models. We share news, educational content and research, and provide consulting that help digital media publishers and editorial marketing professionals develop their skills, advance their careers, gain better insights and achieve audience development results.

Working with Vahe and the team at SODP has been an absolute pleasure since we first engaged them. They're driven, proactive, and more importantly - they really care about their clients. The results for Boss Hunting really speak for themselves, and our team is better off for working with SODP. Thanks again!

Jack SladeManaging Director, Luxity Media/Boss Hunting

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Amanda SaeliProduct Marketing Manager, MIT Review

SODP has brought on incredible value to our team. They are constantly ahead of what’s going on in the industry and are able to point us to new opportunities and insights. They played a monumental part in growing our website and leads and they’re always willing to go out of their way to help us out. Having them with us has been a game changer!

Naomi KhorMarketing Executive, Publift

Top Tools

17 Best Media Monitoring Tools in 2023

Media monitoring is a vital part of any digital publisher’s path to success. It is necessary to hear stories as they happen, track the competition and remain alert to any

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Top Tools

13 Best Editorial Calendar Software for 2023

Digital publishers looking to improve their editorial workflows and scale up their production of quality need an editorial calendar. The software is invaluable to publishers looking to compete in the

Top Tools

11 Best Paywall Services for Publishers

Paywalls have become an increasingly important component of digital publishers’ efforts to monetize content. In 2015-2018, the use of paywalls has on average doubled every single year, until 2019 which

Insights

Expanding Public Radio Can Help Solve the Local News Crisis

Since 2005, more than 2,500 local newspapers, most of them weeklies, have closed, with more closures on the way. Responses

Digital Publishing

Editor’s Note: Publisher Strategies for TikTok

We’re a few days away from my first dedicated hosting gig for an SODP Office Hours event and I’m getting

Technology

Editor’s Note: AI Is Merely One of the Tools in the Productivity Toolbox

After ChatGPT took the world by storm late last year, it was refreshing to see last week’s announcement of the

Technology

17 Best Media Monitoring Tools in 2023

Media monitoring is a vital part of any digital publisher’s path to success. It is necessary to hear stories as

Digital Publishing

Editor’s Note: The State of the Subscription Economy

For months I’ve considered canceling my Netflix subscription, struggling to justify its value proposition. While I might not be interested

Opinion

A Sneak Preview of TV Advertising’s Future

The TV advertising industry has witnessed an explosion of premium video inventory. Subscription streaming services are adopting hybrid models and

Monetization

Editor’s Note: Monetization in the Age of AI

Sentiment over generative AI is experiencing a course correction in the wake of Google and Microsoft’s missteps in implementing LLMs.

Features

Admiral CEO: Why We’re Embracing Generative AI for Visitor Management

Dan Rua is CEO of Admiral, The Visitor Relationship Management (VRM) Company. Admiral VRM helps thousands of digital publishers worldwide

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Partner Content

Setupad Review for 2023

Header bidding is the talk of the town in the digital publishing and advertising industries, and for good reason. In

Content Refined

A Guide to Optimizing Your Content for Maximum Impact

Creating great content that drives traffic and engagement is the goal of every content marketer, digital publisher or SEO agency.

Partner Content

PlagiaShield Review for 2023

Plagiarism is a rarely discussed reality within the digital publishing industry. A quick search online will turn up any number

Content Refined

How to Create Engaging Content

Creating engaging content can be difficult, especially in today’s competitive online world. Not only do you need to make sure

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