Podcasts For News Publishers – A Trend, A Chance, Or Nonsense?
Podcasts took the world of the news by storm. We’ve been observing the growing popularity of this phenomenon in the last years – more and
Clubhouse: The New Kid on the Block
Clubhouse is one of the most talked-about innovations in social media and has received a lot of hype. What exactly is it, how has it
5 Tips On How To Promote A Digital Magazine Today
Online magazines have become an inseparable element of the publishing world and their growth is particularly noticeable today. The reason for this situation is technological
Storytelling 101
What is storytelling? Storytelling is a narrative technique to communicate insights to an audience. By seeing how characters are affected and changed by the plot,
Australia TV Advertising Insights: Key Trends During an Unprecedented 18 Months
The global pandemic has propelled the TV industry to evolve faster in a year than it has over the past few decades. As a medium,
Research Shows Publishers Around the World Are Not Utilizing Logins to Combat Cookie Deprecation
The majority of publishers are worried what the impact on user experience and traffic will be if logins are forced More than 50% of publishers
News App Marketing Trends 2021
The world of mobile marketing has changed significantly since the beginning of 2020. First, it was COVID-19, then the IDFA depreciation that turned marketers’ plans
STUDY: Over 60% of Marketers Will Rely on Multiple Identity Solutions in the Future
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth
Building Effective Distribution Channels and Reader Relationships
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Optimism and Pivoting to Sustainable Business Models
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Site Speed Optimization for Improving Traffic and Conversions
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How to Thrive in Google News
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Publishers Must Expand Their Horizons to Harness the Effect of Ad Spend Rebound
Exploring new revenue streams, such as paywalls and eCommerce, is an intelligent move for publishers, but they shouldn’t lose sight of optimising their existing ones.
Creating a Data Ecosystem Built on Consumer Trust
The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering meaningful experiences to
Publishers Need Smarter Analytics to Survive Without Cookies
Publishers will be well aware that, despite Google’s stay of execution, the end of third-party cookies remains on the horizon, and so too do the
How Can Publishers Set Up Shop on the Social High Street of the Future?
Informed observers have been predicting that the internet would transform commerce since the 1990s, but 2020 was the year their prophecies finally came true. Shoppers
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