Publisher growth tactics for election season | WEBINAR
The digital publishing industry has grown in leaps and bounds since the first document was digitized slightly more than half a century ago. Since Project…
Tip Of The Week
Short-form isn’t just a trend—it’s reshaping how audiences consume video. Platforms like TikTok, YouTube Shorts, and Instagram Reels have trained viewers to expect fast, diverse, and relatable content on demand. |
To align with this shift and future-proof your video strategy: |
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Short-form isn’t replacing long-form—but it is redefining the expectation of what content should feel like, even in traditional formats. Audiences aren’t just watching less—they’re watching differently. |
Make it short. Make it useful. Make it unforgettable. |
Vahe Arabian
Founder
State of Digital Publishing
Want to understand your readers? A customer data platform (CDP) collects customer data from multiple…
You’ve poured your heart into writing a book, not just to see it gather dust…
As a publisher, your content is your currency. Now is the time to maximize your…
Digital publishers looking to maximize their revenue should consider folding native advertising into their monetization…
The 2024 Gen AI x Comms Industry Impact Report leverages survey data from 301 respondents…
Local Publisher Strategies in Australia examines the strategies used by small-scale publishers to grow their…
↳ Conference
The Convergence of Innovation and Strategy: Publisher Monetization in 2025
A 5-day online event exploring the future of publisher revenue models.
↳ On-demand webinar
Join us for the Gen AI x Comms Q&A Webinar, where the report’s authors and industry contributors will explore unique perspectives and actionable strategies to adapt and prosper in this rapidly changing environment.
When it comes to audience management, one thing we at Glide see with so many publishers we speak with is that they are caught in a “Goldilocks problem” with their audience and content technology. At one end of the scale, they have built up a web of ill-fitting, generic tools that lean on one another […]
Want to understand your readers? A customer data platform (CDP) collects customer data from multiple points (including your website, apps, CRM, and other third-party tools). It puts it together to give you a unified view of your entire customer journey. You’ll know what your readers like, what they click on, and how they act. With […]
The right partners can make all the difference. We want to share a case study from RollerAds about the importance of working with the right ad network. A publisher switched to RollerAds’ network and immediately saw increased website performance. It took 5 months to hit a $60,000 threshold, which could have been improved even further, […]
First-party data is finally taking center stage. Buoyed by concerns over third-party cookie deprecation, 78% of publishers are investing in first-party data strategies. The reason? Quite simply, personalized and more relevant user experiences lead to higher engagement and conversion rates. At the same time, publishers are motivated to drive strong advertising performance across multiple channels, […]
You’ve poured your heart into writing a book, not just to see it gather dust in the shadows of a crowded market. You are here to connect with readers, make profits, and leave a mark.Self-publishing is the key to making that happen, but with the number of self-published books increasing by 264% in the last […]
As a publisher, your content is your currency. Now is the time to maximize your content’s earning potential. With the affiliate marketing industry projected to hit $36.9 billion by 2030, you should strategize to cash in on it.
Literate in tone, far-reaching in scope, and witty to its bones, The New Yorker brought a new – and much-needed – sophistication to American journalism when it launched 100 years ago this month. As I researched the history of U.S. journalism for my book “Covering America,” I became fascinated by the magazine’s origin story and the […]
Generative artificial intelligence (AI) has taken off at lightning speed in the past couple of years, creating disruption in many industries. Newsrooms are no exception. A new report published today finds that news audiences and journalists alike are concerned about how news organisations are – and could be – using generative AI such as chatbots, image, […]
When it comes to audience management, one thing we at Glide see with so many…
The right partners can make all the difference. We want to share a case study…
First-party data is finally taking center stage. Buoyed by concerns over third-party cookie deprecation, 78%…
As the publishing industry undergoes a fundamental shift away from third-party data reliance, publishers are discovering the power of first-party data to reshape their business models. This article marks the
There’s a near-universal consensus among digital publishers today that specialized websites need specialized Content Management Systems. What is needed for a small B2B company will differ from that of a
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I was able to get valuable insights on my project within minutes from people who had real experience. Better yet, I was able to cite the data and insights they shared many times to company leadership over the course of the project.
Amanda Saeli
Product Marketing Manager, MIT Review
Naomi Khor
Marketing Executive, Publift2nd Annual
Monetization Week
The Convergence of Innovation and Strategy: Publisher Monetization in 2025.
A 5-day online event exploring the future of publisher revenue models.
May 19 – 23, 2025
Online Event
