6.2.1 What Is Google Analytics?
Google Analytics is one of the most widely-used website analytics solutions used by publishers. It provides key insights into your website or app traffic and performance, allowing you to make data-driven decisions that can grow your business. Some of the metrics Google Analytics tracks include the number of site visits, bounce rate, time on site, source of traffic, nature of engagement with the website’s content, etc.
The web analytics service is also capable of integrating with other Google solutions such as Google ads and Google Search Console, allowing publishers to get analytic insights across multiple Google tools.
What Is UA?
Google launched Google Analytics (GA) in 2005. In 2012, it launched a newer version of GA called Universal Analytics, which is also the version presently in use for most users. Any user who set up their GA account before October 2020 is most likely using Universal Analytics.
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