3.4.1 What Is Content Freshness?
Content freshness refers to how recently a certain body of content was published, modified or updated to reflect the most recent developments in the topic.
While updating content regularly is good practice, not all content needs to be regularly updated. For instance, if you run a food recipe blog or a website about historical facts, you may not need to update old posts every year.
If, however, you run a site about product reviews, you may need to revisit old content regularly to ensure that it stays up-to-date with the latest product features.
3.4.2 Does Content Freshness Matter for SEO?
While freshness is not a direct ranking factor in and of itself, for certain kinds of content, Google will prioritize the most recent content over others.
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