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 coming soon | online course 

PUBLISHER SEO

Learn tried and tested technical and content SEO strategies to maximize traffic to your digital publication.

Provide us with feedback and receive 50% OFF
[Limited time offer]

+ additional 10% off for groups of 5 and more

STARTS ON

November 2022

LENGTH

7 Modules

FEE

$1,500 $750 / 1 year*

*The special offer IS EXTENDED TO THE 100 20 PARTICIPANTS AND expires on 31 DECEMBER 2022.

Make sure to submit your early access request by 31 December 2022 to receive a 50% discount.

To be eligible for the discount, you’ll need to provide practical feedback on the course via a series of video meetings with SODP’s development team.

THE NUMBER OF REMAINING SPOTS FOR THE EARLY ACCESS IS 20 PEOPLE.

WHAT YOU WILL LEARN

The first four modules will be released on 22 November 2022. The remaining modules will be released one by one every 2 weeks.

Publishers need to produce content every day, leaving little time to develop the in-house expertise needed to optimize said content for search engines.

Optimization goes far beyond targeting keywords, also requiring a blend of on-page, off-page and technical SEO strategies. Even after a story has been published, it needs to be regularly evaluated for improvement, maintenance or refocusing.

In this course on Publisher SEO, you will learn how to develop a content and SEO strategy that not only maintains value for existing subscribers but also appeals to a new, wider audience. 

You will familiarize yourself with the landscape and vocabulary of the course. Discussion topics:

○ Understand the search landscape and the areas you can capitalize on from 2023 and beyond

○ Google News ranking factors
○ Content policies and technical guidelines

You will learn essential technical requirements for content publishing:

○ Design and layout
○ Site architecture
○ News sitemap
○ Schema
○ AMP pages
○ Loading time
○ Crawl speed and frequency
○ HTTPS
○ Links to sponsored and user-generated content
Google Publisher Center
○ Bing News PubHub
○ Ads, popups, and best practices

You will learn essential elements (images, metas, linking guidelines, etc) of news & evergreen content that helps drive traffic and authority:

○ Expertise, Authoritativeness and Trustworthiness
○ Keyword research
○ Title and headlines
○ Develop original reporting
○ Content freshness
○ Dates
○ Video content in Google News
○ Image optimization
○ Backlink profile
○ Internal linking
○ Location

You will learn growth tactics that are important for the visibility of the content and site is general:

○ Publisher velocity
○ Content clusters
○ Headlines + URLs
○ Top stories
Google Trends
○ Live blogs
○ Language targeting
Web stories
○ Google Discover

You will how to maximize the organic traffic of your content through topic pillars and clusters:

○ Content audit
○ Technical audit
○ Content strategy
○ SEO strategy

You will learn the tools and tips that will help you extract insights and make sense of the data:

○ Google Search Console
○ Google Analytics
○ Google Real Time Content Insights
○ Google Data Studio

You will learn what you can do after the content is published:

○ Flipboard
○ Social media
○ Aggregators and syndicators
○ Evergreen Content & content re-optimization techniques
○ CTA & CTR analysis and optimizations 

MONTHLY COACHING

To make sure you successfully design and implement winning content and SEO strategies based on your learnings, you will have the option of scheduling a monthly call with the SODP team. Discuss your progress, ask questions, and share implementation challenges unique to your digital publication.

COURSE FEATURES

Educational videos

Monthly coaching session

Interactive quizzes

Ready-to-use templates

Case studies

PUBLISHERS THAT ACHIEVED REAL RESULTS

Just a few examples of digital publishing companies that followed the strategy taught in the course and achieved winning results.

Gizmo Story
Boss Hunting
WTS Kora
We are explorers
english forward owler original

Results achieved by digital publishers who followed the methodology because their traffic stalled

Results achieved by digital publishers who followed the methodology because their traffic dropped

MEET THE COURSE LEADER

Vahe Arabian

Founder, State of Digital Publishing

Vahe is the founder of State of Digital Publishing, a veteran SEO and content strategist for publishers and explorer of digital media and technology trends.

He is a sought-after speaker who regularly presents at events and contributes to the development of event programs.

In his vast experience of working with digital publishing companies, Vahe has helped publishers of all sizes exponentially increase their reach through smart SEO strategies and effective content workflows.

Vahe is one of the best SEO specialists in the market. He's knowledgeable, detail-oriented, and proactive. We've seen great improvements in our SEO campaigns while working with Vahe, and the team is now equipped with the tools to do all the needed SEO optimisation in-house. I highly recommend Vahe for any SEO-related work.
- Savoir Flair

Vahe's presentation was in-depth, thoughtful and packed with detail and advice that really helped my audience. His well researched presentation was practical but also motivating. A great speaker. I highly recommend him.
- CopyCon2022

WHO WILL BENEFIT FROM THIS COURSE

DOWNLOAD THE PROGRAM

Find out more by requesting the downloadable program outline of the course.