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 coming soon | online course 

PUBLISHER SEO

Learn proven strategies to maximize traffic to your digital publication by leveraging tried and tested technical and content SEO strategies.

Provide us with feedback and receive 50% OFF

+ additional 10% off for groups of 5 and more

STARTS ON

November 2022

LENGTH

7 Modules

REGULAR FEE

$1,500 / 1 year

The special offer IS EXTENDED TO THE FIRST 200 PARTICIPANTS AND expires on 28 OCTOBER 2022.

Make sure to submit your early access request by 28 October 2022 to receive a 50% discount.

To be eligible for the discount, you’ll need to provide practical feedback on the course via a series of video meetings with SODP’s development team.

THE NUMBER OF SPOTS FOR THE EARLY ACCESS IS LIMITED TO 200 PEOPLE.

WHAT YOU WILL LEARN

The first four modules will be released on 1 November 2023. The remaining modules will be released one by one every 2 weeks.

Publishers need to produce content every day, leaving little time to develop the in-house expertise needed to optimize said content for search engines.

Optimization goes far beyond targeting keywords, also requiring a blend of on-page, off-page and technical SEO strategies. Even after a story has been published, it needs to be regularly evaluated for improvement, maintenance or refocusing.

In this course on Publisher SEO, you will learn how to develop a content and SEO strategy that not only maintains value for existing subscribers but also appeals to a new, wider audience. 

You will familiarize yourself with the landscape and vocabulary of the course. Discussion topics:

○ Google News ranking factors
○ Content policies and technical guidelines

You will learn essential technical requirements for content publishing:

○ Design and layout
○ Site architecture
○ News sitemap
○ Schema
○ AMP pages
○ Loading time
○ Crawl speed and frequency
○ HTTPS
○ Links to sponsored and user-generated content
Google Publisher Center
○ Bing News PubHub
○ Ads, popups, and best practices

You will learn essential elements (images, metas, linking guidelines, etc) of news & evergreen content that helps drive traffic and authority:

○ Expertise, Authoritativeness and Trustworthiness
○ Keyword research
○ Title and headlines
○ Develop original reporting
○ Content freshness
○ Dates
○ Video content in Google News
○ Image optimization
○ Backlink profile
○ Internal linking
○ Location

You will learn growth tactics that are important for the visibility of the content and site is general:

○ Publisher velocity
○ Content clusters
○ Headlines + URLs
○ Longtail approach
Google Trends
○ Live blogs
○ Language targeting
Web stories
○ Google Discover

You will how to maximize the organic traffic of your content through topic pillars and clusters:

○ Content audit
○ Technical audit
○ Content strategy
○ SEO strategy

You will learn the tools and tips that will help you extract insights and make sense of the data:

○ Google Search Console
○ Google Analytics
○ Google Real Time Content Insights
○ Google Data Studio

You will learn what you can do after the content is published:

○ Flipboard
○ Social media
○ Aggregators and syndicators
○ Content re-optimization techniques
○ CTA & CTR analysis and optimizations
 

 

COURSE FEATURES

Educational videos

Monthly coaching session

Interactive quizzes

Ready-to-use templates

Case studies

WHO WILL BENEFIT FROM THIS COURSE

DOWNLOAD THE PROGRAM

Find out more by requesting the downloadable program outline of the course.

PUBLISHER

SEO GUIDE

See how one digital publisher increased its organic traffic by 600% with Google News Top Stories Carousel + best practices and troubleshooting tips

Google News Top Storiesbook pnqozmjkrlhzissnmqivjqoalvjbsuadmxobwidc

PUBLISHER

SEO GUIDE

See how one digital publisher increased its organic traffic by 600% with Google News Top Stories Carousel + best practices and troubleshooting tips

Google News Top Storiesbook pnqozmjkrlhzissnmqivjqoalvjbsuadmxobwidc

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