3.9.1 What Is a Backlink Profile?
A link profile is an evaluation of every backlink (count, quality, variety, etc.) that a website has.
Backlinks are hyperlinks pointing to your site from another site. Search engines are likely to view your website as more reliable and authoritative if it attracts credible backlinks.
Backlinks vs Internal Links
While internal links help visitors and web crawlers navigate your site, make for a coherent reading experience and create content pillars, they are a separate mechanism to backlinks.
Below is an example of internal linking.
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