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    State of Digital Publishing Logo
    Publisher SEO Course Chapter 3: Content SEO Backlink Profile
    10

    Backlink Profile

    Backlink Profile
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    Learning Objective

    After going through this guide, you should be able to understand backlinks and identify effective/ineffective backlink profiles. Furthermore, you’ll learn about tools that can both help you with backlink profiling and with tackling below-par backlinks.

     

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    14:06

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    3.9.1 What Is a Backlink Profile?

    A link profile is an evaluation of every backlink (count, quality, variety, etc.) that a website has.

    Backlinks are hyperlinks pointing to your site from another site. Search engines are likely to view your website as more reliable and authoritative if it attracts credible backlinks.

    Backlinks vs Internal Links

    While internal links help visitors and web crawlers navigate your site, make for a coherent reading experience and create content pillars, they are a separate mechanism to backlinks.

    Below is an example of internal linking.

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    10

    Backlink Profile

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    1

    Keyword Research

    2

    Experience, Expertise, Authoritativeness and Trust (E-E-A-T)

    3

    Title and Headlines

    4

    Develop Original Reporting

    5

    Content Freshness

    6

    Topicality and Relevance

    7

    Dates

    8

    Video Content in Google News

    9

    Image Optimization

    11

    Internal Linking

    12

    Location

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

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    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears