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    State of Digital Publishing Logo
    Publisher SEO Course Chapter 2: Technical SEO News Sitemap
    4

    News Sitemap

    News Sitemap
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    Learning Objectives

    After going through this guide, you should be able to create and modify an existing Google News sitemap to improve Google’s ability to crawl and comprehend your website.

    Video Duration

    8:47

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    2.4.1 What Is a Google Google News Sitemap?

    A Google News sitemap is a specific type of XML sitemap that allows you to control the content you submit to Google News. Think of it as an index or a table of contents for the news pages you wish Google to crawl.

    Typically, a Google News sitemap is hosted on the page’s root directory; however, you can also put it in subdirectories and subdomains, based on the structure of your site and the elements it contains.

    The subsequent sections in this module will further explain the importance of a Google News sitemap, how to implement it, the best practices to do so, and the common mistakes to avoid.

    2.4.2 Why Is a Google News Sitemap Important?

    A well-defined Google News sitemap helps Google to find and crawl all news on your site more easily. Furthermore, it acts as a beacon directing web crawlers toward the pages, articles, videos and other content that you wish to highlight. On the other hand, it can also be used to prevent Google from indexing and crawling through specific content by excluding it from the sitemap.

    Upgrade to a premium plan to access the content.

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    4

    News Sitemap

    See more

    1

    Design and Layout

    2

    Site Architecture

    3

    Page Experience

    5

    Schema

    6

    Crawl Speed and Frequency

    7

    Links to Sponsored and User-Generated Content

    8

    Google Publisher Center

    9

    Bing News PubHub

    10

    Ads, Popups and Best Practices

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    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

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    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears