What is CTR?
CTR stands for click-through rate, a metric used to measure an editorial strategy’s success. Compute it by dividing the number of clicks on a search result page snippet or link by the number of times it was shown. CTR is an important measure of success since it helps gauge the effectiveness of a campaign and helps inform audience development and editorial teams on decisions about how to optimize future campaigns.
The SEO impact of CTR
Analyzing ranked pages’ click-through rates can help determine how many estimated visitors from the search engine results page (SERP) arrived at the page, providing a basic forecasting model. Although appearing as the first SERP result may seem like a success, it is not the only factor contributing to SEO; rather, what matters is the amount of qualified traffic and conversions the page receives.
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