• Insights
    • Articles
      • Audience Development
      • Content Strategy
      • Digital Publishing
      • Monetization
      • SEO
      • Digital Platforms & Tools
    • Top Tools & Reviews
    • Opinion
  • Education
    • Publisher SEO Course
  • Solutions
    • SEO for Publishers
    • Content Strategy Services
    • Brand Partner Solutions
  • Community
    • Slack Channel
    • Office Hours
    • Newsletter
    • Podcast
  • About
    • About Us
    • Contact Us
    • Editorial Policy
sodp logo
Search
Close this search box.
    SODP logo
    Login
    • Insights
      • Podcast
      • Articles
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
      • Top Tools & Reviews
        • Articles
        • Top Tools & Reviews
        • Opinion
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
    • Education
      • Publisher SEO Course
        • Publisher SEO Course New
    • Solutions
      • SEO for Publishers
      • Content Strategy Services
      • Brand Partner Solutions
        • SEO For Publishers
        • Content Strategy Support
        • Brand Partner Solutions
    • Community
      • Slack Channel
      • Office Hours
      • Newsletter
        • Slack Channel
        • Office Hours
        • Newsletter
        • Podcasts
    • About
      • About Us
      • Contact Us
      • Editorial Policy
        • About Us
        • Contact Us
        • Editorial Policy
    placeholder
    State of Digital Publishing Logo
    Publisher SEO Course Chapter 6: Reporting & Analytics Google Real Time Content Insights
    3

    Google Real Time Content Insights

    Google Real Time Content Insights
    Previous Module
    Back to Chapter
    Next Module

    Learning Objective

    The reader will learn what Real Time Content Insights (RCI) is and how it can help publishers with measuring and consuming data in real time for better decision-making.

    Video Duration

    Coming soon

    Answer Quiz

    Upgrade to access

    Materials

    Upgrade to access

    Office Hours

    Upgrade to access

    6.3.1 What Is Real Time Content Insights?

    Google committed $300M (in total, including future investments) for its Google News Initiative in July 2018 as a part of the funding for independent journalistic projects. Google, Internews, and DataLEADS collaborated on this effort, while BoomLive, Alt News, First Draft, and Storyful provided technical and programmatic assistance.

    Many media outlets, including BuzzFeed, Business Insider, and Conde Nast, have been using (and have used) News Consumer Insights (NCI, a product by Google). It focuses on providing valuable data for publishers who usually collect the same via Google Analytics. This helps identify and analyze potential paying subscriber categories based on how users engage with the content.

    And now, Google has built on the NCI product with a new tool called Real Time Content Insights (RCI). RCI is dedicated to keeping publishers up-to-date on current events and helping them explore trending stories that could bring in more viewers. It empowers news publishers to uncover the underlying news stories that are insightful to their readers and keep them coming back for more.

    NCI data was more valuable to the publisher’s business or audience development teams. But, RCI adds value for editors and authors by helping them understand the dynamics of the content on their site. This includes identifying what is trending, what’s dropping off, and what’s gaining momentum.

    The new tool, RCI, is here to help with — 

    Upgrade to a premium plan to access the content.

    Most Popular

    Upfront
    (1 payment)

    $1500
    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Monthly group office hours
    • Ready-to-use templates
    • Members-only articles
    Subscribe
    Fixed Price Guarantee
    Recommended

    4 Quarterly Payments Of

    $375
    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Monthly group office hours
    • Ready-to-use templates
    • Members-only articles
    Subscribe
    Fixed Price Guarantee
    Best Value

    Course Only
    (1 Payment)

    $695
    • 7 chapters
    • 53 modules
    • 20+ hours of educational videos
    • Monthly 1-on-1 coaching
    • Monthly group office hours
    • Ready-to-use templates
    • Members-only articles
    Subscribe
    Fixed Price Guarantee

    Active now

    3

    Google Real Time Content Insights

    See more

    1

    Google Search Console

    2

    Google Analytics

    4

    Looker Studio

    Subscribe to receive a recap of our top stories in digital media.

    SODP logo

    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

    • About us
    • Contact us
    • Editorial policy
    • Privacy policy
    • Sitemap
    • Newsletter
    • Publisher SEO course
    • Become a member
    • Slack community
    • SEO for publishers
    • Content strategy support
    • Partner with us
    • Podcast
    • SEO Office Hours
    • Editorial Office Hours
    Facebook Twitter Slack Linkedin

    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

    News SEO

    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.

    News SEO

    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.