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    Publisher SEO Course Chapter 6: Reporting & Analytics Google Real Time Content Insights
    3

    Google Real Time Content Insights

    Google Real Time Content Insights
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    Learning Objective

    The reader will learn what Real Time Content Insights (RCI) is and how it can help publishers with measuring and consuming data in real time for better decision-making.

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    6.3.1 What Is Real Time Content Insights?

    Google committed $300M (in total, including future investments) for its Google News Initiative in July 2018 as a part of the funding for independent journalistic projects. Google, Internews, and DataLEADS collaborated on this effort, while BoomLive, Alt News, First Draft, and Storyful provided technical and programmatic assistance.

    Many media outlets, including BuzzFeed, Business Insider, and Conde Nast, have been using (and have used) News Consumer Insights (NCI, a product by Google). It focuses on providing valuable data for publishers who usually collect the same via Google Analytics. This helps identify and analyze potential paying subscriber categories based on how users engage with the content.

    And now, Google has built on the NCI product with a new tool called Real Time Content Insights (RCI). RCI is dedicated to keeping publishers up-to-date on current events and helping them explore trending stories that could bring in more viewers. It empowers news publishers to uncover the underlying news stories that are insightful to their readers and keep them coming back for more.

    NCI data was more valuable to the publisher’s business or audience development teams. But, RCI adds value for editors and authors by helping them understand the dynamics of the content on their site. This includes identifying what is trending, what’s dropping off, and what’s gaining momentum.

    The new tool, RCI, is here to help with — 

    Upgrade to a premium plan to access the content.

    COURSE ONLY (1 payment)

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

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    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears