PUBLISHER SEO COURSE

Learn tried and tested technical and content SEO strategies to maximize traffic to your digital media and content property.

The course is the best holistic product I’ve ever seen for SEOs that work with publishers: it covers deeply all aspects from strategy to tactics, going through key technical drivers. Vahe’s ability to explain complex things in a way that anyone can learn about SEO for publishers is an aggregated value. All the examples that are quoted in the chapters are crystal clear.

What you will learn

How to optimize page experience
How to design your Google News sitemap and implement timestamps
How to optimize crawl budget
Pitfalls to avoid when including sponsored and UGC attributes
How to set up Google Publisher Center and its importance
Ads and popups best practices
Topic and keyword research methodologies for priortizing opportunities
Examples of E-E-A-T done well
How to define and optimize your taxonimization
Why original reporting is important and best practices

How to keep content updated
How to realize topical relevance and authority
Measuring and assassing content performance
How to leverage video content
Image optimization best practices
How to develop an internal linking strategy
How to develop and implement a content cluster strategy
How to use Google Trends
When to use multilingual SEO
How to optimize content for Google Discover
How to audit content and identify gaps
How to define and utilize better layouts for different site structures

Course outline

5Practical Implementation

6Reporting and Analytics

7Content Distribution