Publisher growth tactics for election season | WEBINAR
What’s Happening: In an era when trust in journalism is down and consumers are getting their news from multiple platforms, publishers are moving into the “show me” instead of “trust me” model of journalism, according to Tom Rosenstiel and Jane Elizabeth at the American Press Institute. Why it Matters: With news consumers reading news from […]
What’s Happening: An analysis of the probabilities and opportunities for local journalism with smart city devices identifies relationships in the value local news provides to communities. It also provides insight into the difference in serving local news on public devices (smart city technology) compared to personal devices. Why It Matters: Stephen Jefferson, founder of Bloom, […]
What’s Happening: The open publishing platform, Medium, has been growing exponentially since its launch in 2012. Millions of people daily read the unique, thought-provoking stories published on Medium, and its growth has enabled it to implement Medium Membership, a subscription model that allows readers to access unlimited stories, ad-free, for $5 per month. Medium is […]
What’s Happening: A new metric for evaluating push notification strategies, Subscriber Lifetime Value (SLTV), has been identified through a study done by Marfeel. The firm conducted extensive research to find optimal push notification strategies for customer engagement to increase the value of push notifications. Using Marfeel’s automated push notification feature, MarfeelPush, publishers can generate an […]
What’s Happening: The past decade or so has seen a massive shift in the way journalism is done. Print journalism is in its decline and even journalistic sites that exist primarily on the web have seen layoffs. This shift has allowed for the growth of entrepreneurial journalism, which has been in an uptick over the […]
What’s Happening: The open publishing platform, Medium, has just launched a new forward-looking tech and science publication called OneZero. The digital journal will be a place to find timely analysis and commentary from a stable of the sharpest thinkers and writers out there, as well as rich, colorful deep dives into the most unexpected corners […]
What’s Happening: Steady, a platform that allows publishers to earn revenue through paid subscriptions such as memberships, newsletters, podcasts or other content, announced that its media makers have doubled their sales from September 2018 to February 2019. Digging Deeper: Steady publishers have now generated two million Euros in recurring revenue through the platform, by selling […]
What’s Happening: Chalkbeat, a nonprofit news publisher that covers K-12 education, was investigating the public school system in Detroit, Michigan to uncover the reasons why one in three elementary students switched schools every year. No one knew why this was happening, but the traditional journalistic approach wasn’t working. Privacy of the students and having a […]
What’s Happening: The annual tongue-in-cheek Bloomberg Businessweek Jealousy List for 2018 laid out the articles that Bloomberg editors wish they had thought of first. “Journalism so good it makes us question our career choices,” they write. The collection favors lengthy non-fiction journalism, in a similar way that the Longform and Longreads sites do. Why it […]
What’s Happening: Next Media Accelerator, the premier hub for media innovation in Europe, has announced the ten teams that will take part in its accelerator program over the next six months. This round of teams is the most diverse so far, with the largest presence of female founders in the NMA than ever before, and […]
What’s Happening: In the ever-changing news media industry, publishers are constantly trying to stay ahead of the curve on emerging technology, trends and best practices. Nonprofit news outlets, particularly, voice a desire for more knowledge and data-sharing about journalism partnerships. Why it Matters: Partnership journalism is a broad umbrella term for two news organizations that […]
Since its launch in 2015, the newspaper and website Denník N has reached 30,000 digital subscribers — doubling the numbers between 2015 and 2018. Registered readers went from 22,000 in 2015 to 220,000 in 2018, while website visitors have increased to 762,000. Denník N has also seen their paid app base grow, to 10,000 customers […]
The Correspondent, a new online media platform for unbreaking news, successfully reached its membership crowdfunding goal of $2.5 million in 29 days. The funding will enable The Correspondent to build a newsroom of full-time correspondents, editors, developers, designers, operations, and back-office staff in anticipation of the launch of the platform by mid-2019. Nearly 43,000 founding […]
Blockchains are emerging as an embraced solution to problems throughout various industries. The technology has many appeals: it’s easy to set up and can store anything permanently. But the question for news media is, can blockchain technology work for the industry? WAN-IFRA just published a report, “Blockchain and the Future of News,” to highlight many […]
What’s happening: One of today’s hottest topics in digital publishing is finding the “holy grail” of subscriptions — and many leading media companies have shown that a key driver is user engagement. When it comes to measuring engagement, the “MAU” and “DAU” methods introduced by Facebook still seem to be the most popular. But […]
What’s happening: What would online news look like today, if it hadn’t evolved from the traditional 800-word print newspaper article? This is a question that the BBC asked, and then sought to answer by brainstorming new online/mobile journalism formats, and testing those prototypes amongst its least engaged audiences: Generation Z and women aged 28-45. How […]
