Publisher growth tactics for election season | WEBINAR
Ads, subscriptions, client services, e-commerce and affiliate revenue — how can publishers diversify and balance their revenue channels?
There is no simple answer to that. However, there are best practices that digital publishers can learn from.
To help digital publishing and news media professionals gain a deeper understanding of the pitfalls and advantages of various monetization strategies, we assembled a panel of experts to share their experience.
Monetization Week is a part of our efforts to expand educational opportunities for digital publishers.
A lot has changed over the past few years. From the increasing distrust in the media, to the rollout of AI Overviews, to the rapid integration of AI technologies in newsrooms, it can be tough to find the right path forward.
That’s what we aspire to do with this and other events we produce: Help digital publishing and news media professionals identify the most fitting monetization and audience growth opportunities.
Ad vs. subscription revenue: Analyzing performance and modelsThe release of Google’s Helpful Content Update triggered a decline in publisher revenues across the board in 2023. How did ads fare when compared to subscriptions and what can publishers do to improve monetization and revenue streams moving forward?
Fact or fiction: Busting 10 Common Myths About Native Ads
Publisher ad revenues are taking a hit due to the rising use of ad blocker software and plug-ins in recent years. Can native ads help boost publisher revenues going forward? Explore the reality behind the most common myths surrounding native ads to learn more.
Exploring Offline and Online Synergies in Publisher Monetization
As a publisher diversification is the key to sustainable monetization. Putting all your eggs in one basket – be it online or offline – is not a reliable strategy. In this article, two experts share their publisher experiences in digital (affiliate) and offline (events) monetization.
Building the optimal monetization team
Publishers face some hard questions in 2024 with the changes in the industry and dwindling traffic (and revenues). What are the different ways in which monetization can be optimized in this new market? This panel discussion explores divergent experiences about building and upgrading monetization teams, with a special focus on in-house teams vs outsourcing.
Developing sustainability with first party data strategies
Google will pull the plug on third-party cookies by the end of 2024. The time is now for publishers to establish pipelines to collect and utilize first-party data. On the final day of the SODP Monetization Week, Vahe Arabian explains the various first-party data strategies that can help publishers develop sustainable and privacy-friendly monetization opportunities
This report is brought to you by State of Digital Publishing.
State of Digital Publishing (SODP) is a startup market research publisher, producing a publication and community for digital media publishing professionals, content and media owners, in new media and publishing technology.
SODP’s mission is to discover and foster sustainable digital media publishing models.SODP publishes news, educational content and research, and provides consulting that help digital media publishers and editorial marketing professionals develop their skills, advance their careers, gain better insights and achieve audience development results.
Vahe Arabian
Contributor
Recommended Resources
2nd Annual
Monetization Week
The Convergence of Innovation and Strategy: Publisher Monetization in 2025.
A 5-day online event exploring the future of publisher revenue models.
May 19 – 23, 2025
Online Event
