Content, once published online, rarely remains rooted to the same spot. It goes through an entire lifecycle of being published, shared, updated and — in many cases — being republished via content syndication platforms.
To a content creator, syndicating content can be daunting. On one hand, content syndication can help achieve greater visibility and generate additional backlinks that increase traffic to the site and convince Googlebot that a site is reputable. On the other hand, Google penalizes duplicated content and publishers could see their content slide down the search engines results page (SERP) rankings
Despite the risks, syndicated content is still a strategy worth pursuing, given the potential audience traffic and lead generation upside, as long as publishers minimize the risk.
For those just beginning to explore this space, check out our detailed guide on content syndication SEO to understand more about the process, its benefits and also its pitfalls.
Why Is Content Syndication Important?
Content syndication is rapidly becoming a serious growth tool for publishers, given that it can both boost content engagement as well as SEO performance through backlink generation.
Content syndication networks provide a way for existing content, especially evergreen content, to be reused in another space, saving time, money and effort. As this content is distributed to new places, it provides a chance to gain more traffic as audiences follow the content trail from the third-party site to the original publishers.
Another major benefit of content syndication is that small publishers can piggyback on the authority and reach of larger publishers who choose to republish their content. For example, if the content from a small publisher arrives on CNN’s site — which some platforms below can achieve for a price — the content will inherit CNN’s authority.
However, sometimes the reverse can also come true. If the content ends up on a site less reputable than the original, then the content may come to be viewed as less trustworthy.
Content syndication is a growing industry, expected to rise from $4.5 billion to $5.3 billion between 2020 and 2027. As the digital publishing industry becomes more interconnected, publishers will be able to reach and engage more audiences from multiple platforms, including social media platforms and other publishers.
It makes sense then, that the syndication industry is able to sell everything from improved reach to automating distribution across multiple media channels. Content syndication platforms will be a necessary tool in competing for digital space.
With that in mind, here’s our list of the 10 best content syndication platforms in 2022.
10 Best Content Syndication Platforms
Free Content Syndication Platforms