Ad Revenue Leak Auditor

Answer seven questions about your ad setup and get a prioritized list of where revenue is leaking — weighted for how monetization works now: opt-in formats, ad breaks, identity and yield per visit, not just more display units. Estimated dollar impact for each fix.

Your setup

Site URL Monthly pageviews Current page RPM (USD, if known) Formats you currently run Device mix (from your analytics)

Tablet counts toward desktop — tablets render desktop layouts, including side rails.

Ad refresh in use? Consent management (EU/UK traffic)?

Answer every question above to run your audit.

Fill in your setup and hit Run audit to see your full, prioritized findings.

Leak score

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Est. recoverable revenue

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across all findings / mo

Directional estimate, not a guarantee.

Findings

Fix these automatically

Most of the leaks above — missing formats, refresh, identity, continuous testing — are exactly what Ezoic's optimization handles per-visitor.

See what Ezoic could do for your site →

Methodology: heuristic audit based on your self-reported setup — impact estimates use indicative uplift ranges per format/fix applied to your pageviews and RPM (midpoints shown). It does not crawl your site; treat figures as directional, not a guarantee. Benchmark figures are SODP indicative estimates and will be updated with Ezoic network data as the pilot progresses.

More publisher tools: EPMV Benchmark · All tools