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EPMV Benchmark for Publishers

EPMV — earnings per thousand visitors — is the truest measure of how well a site monetizes, because it captures every ad, on every page of a visit. See where your site sits against publishers like you.

Your site profile

If provided, we compute your actual EPMV and your percentile vs. peers.
Typical EPMV for sites like yours
—
p25 – p75 for your niche & geo profile
Your EPMV
—
enter revenue to calculate

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Your benchmark position

Your niche: distribution vs. Ezoic-optimized sites

Close the gap

Ezoic-optimized sites in your niche typically sit in the upper half of this distribution — testing, layouts and demand are tuned per visitor, which is what moves EPMV rather than eCPM.

See what Ezoic estimates for your site →

Methodology: distribution presets (p10/p25/p50/p75/p90) are indicative EPMV figures by niche, scaled by geography mix. Your EPMV = monthly revenue ÷ monthly visits × 1000. Percentile is interpolated within the preset distribution. Benchmarks are illustrative — every audience is different.

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