• Insights
    • Articles
      • Audience Development
      • Content Strategy
      • Digital Publishing
      • Monetization
      • SEO
      • Digital Platforms & Tools
    • Top Tools & Reviews
    • Opinion
  • Education
    • Publisher SEO Course
  • Solutions
    • SEO for Publishers
    • Content Strategy Services
    • Brand Partner Solutions
  • Community
    • Slack Channel
    • Office Hours
    • Newsletter
    • Podcast
  • About
    • About Us
    • Contact Us
    • Editorial Policy
sodp logo
Search
Close this search box.
    SODP logo
    Login
    • Insights
      • Podcast
      • Articles
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
      • Top Tools & Reviews
        • Articles
        • Top Tools & Reviews
        • Opinion
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
    • Education
      • Publisher SEO Course
        • Publisher SEO Course New
    • Solutions
      • SEO for Publishers
      • Content Strategy Services
      • Brand Partner Solutions
        • SEO For Publishers
        • Content Strategy Support
        • Brand Partner Solutions
    • Community
      • Slack Channel
      • Office Hours
      • Newsletter
        • Slack Channel
        • Office Hours
        • Newsletter
        • Podcasts
    • About
      • About Us
      • Contact Us
      • Editorial Policy
        • About Us
        • Contact Us
        • Editorial Policy
    placeholder
    State of Digital Publishing Logo

    Home ▸ Content Strategy ▸ Beyond 800 Words: How the BBC tested alternative news formats for personalisation

    Beyond 800 Words: How the BBC tested alternative news formats for personalisation

    Shelley Seale
    November 21, 2018
    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    Alternative News format

    What’s happening:

    What would online news look like today, if it hadn’t evolved from the traditional 800-word print newspaper article? This is a question that the BBC asked, and then sought to answer by brainstorming new online/mobile journalism formats, and testing those prototypes amongst its least engaged audiences: Generation Z and women aged 28-45.

    Enjoying this article?

    Gain access to the full story, as well as our other premium articles, by signing up to our Publisher SEO course. Not only will you receive access to in-depth, publisher-focused SEO training but you’ll also be able to read expert insights and analysis exclusive to our members.

    Sign Up
    PubTech
    Publisher SEO - Related Modules

    Content Freshness

    Content Clusters

    Evergreen content & content re-optimization techniques

    View Publisher SEO Course
    Editor's Picks
    Google News SEO

    Google News SEO Guide

    mobile video consumption

    Mobile Video Consumption Tech Trends

    What Is a Content Creator

    What Is A Content Creator?

    Related Posts

    • How to Optimize for Google News
      How to Optimize for Google News
    • gnews
      How to Thrive in Google News
    • Mogul News
      Introducing Mogul News
    • Barry Adams NESS
      Technical SEO for News sites With Barry Adams

    Subscribe to receive a recap of our top stories in digital media.

    SODP logo

    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

    • About us
    • Contact us
    • Editorial policy
    • Privacy policy
    • Sitemap
    • Newsletter
    • Publisher SEO course
    • Become a member
    • Slack community
    • SEO for publishers
    • Content strategy support
    • Partner with us
    • Podcast
    • SEO Office Hours
    • Editorial Office Hours
    Facebook Twitter Slack Linkedin

    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

    News SEO

    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.

    News SEO

    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.