Home 🞬 Content Strategy 🞬 Beyond 800 Words: How the BBC tested alternative news formats for personalisation

Beyond 800 Words: How the BBC tested alternative news formats for personalisation

Shelley Seale

November 21, 2018

What’s happening:

What would online news look like today, if it hadn’t evolved from the traditional 800-word print newspaper article? This is a question that the BBC asked, and then sought to answer by brainstorming new online/mobile journalism formats, and testing those prototypes amongst its least engaged audiences: Generation Z and women aged 28-45.

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Shelley Seale

Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

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