Home 🞬 Content Strategy 🞬 Beyond 800 Words: How the BBC tested alternative news formats for personalisation

Beyond 800 Words: How the BBC tested alternative news formats for personalisation

November 21, 2018

Shelley Seale

Fact checked by Vahe Arabian

Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

Edited by Vahe Arabian

Vahe Arabian

Shelley Seale

Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

What’s happening:

What would online news look like today, if it hadn’t evolved from the traditional 800-word print newspaper article? This is a question that the BBC asked, and then sought to answer by brainstorming new online/mobile journalism formats, and testing those prototypes amongst its least engaged audiences: Generation Z and women aged 28-45.

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