Publisher growth tactics for election season | WEBINAR
The digital publishing industry has grown in leaps and bounds since the first document was digitized slightly more than half a century ago. Since Project…
Tip Of The Week
Vahe Arabian
Founder
State of Digital Publishing
Ad revenue represents one of the three monetization pillars publishers have access to — with…
The ability to publish quickly, securely, and across multiple platforms isn’t just an advantage; it’s…
Digital publishers are in a fight for survival, striving to capture audience share from established…
Media monitoring is a vital part of any digital publisher’s path to success. It is…
The 2024 Gen AI x Comms Industry Impact Report leverages survey data from 301 respondents…
Local Publisher Strategies in Australia examines the strategies used by small-scale publishers to grow their…
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Ad revenue represents one of the three monetization pillars publishers have access to — with the others being subscriptions and affiliate marketing. As such, those publishers that have prioritized ad revenue need to ensure they pick the right ad network. The global digital advertising market is projected to hit around $1.3 trillion by 2027, driven […]
Reducing the visibility of polarizing content in social media feeds can measurably lower partisan animosity. To come up with this finding, my colleagues and I developed a method that let us alter the ranking of people’s feeds, previously something only the social media companies could do. Reranking social media feeds to reduce exposure to posts expressing […]
The ability to publish quickly, securely, and across multiple platforms isn’t just an advantage; it’s essential for survival in today’s digital news environment. Content management systems (CMSs) have become the backbone of modern newsrooms, pulling together and centralizing key aspects of the editorial process from story creation to multi-channel distribution. Yet with dozens of platforms […]
The line between human and machine authorship is blurring, particularly as it’s become increasingly difficult to tell whether something was written by a person or AI. Now, in what may seem like a tipping point, the digital marketing firm Graphite recently published a study showing that more than 50% of articles on the web are being generated by artificial […]
Digital publishers are in a fight for survival, striving to capture audience share from established rivals while fending off challenges from new entrants. It’s more important than ever before that publishers cultivate their audience relationships if they hope to drive revenue and maximize engagement.
Publishers no longer count on generic analytics. They want to go beyond surface-level traffic such as “how many clicks” and dig deeper into who is clicking, what drives subscriptions, how many visitors are currently reading an article on their site, and the sources they are coming from. While granular data helps publishers gain micro-level insights […]
Back in the 1990s, owning your own blog domain was something only techies could manage. Building a website meant wrangling with HTML, buying expensive hosting, and configuring servers. For everyone else, the only option was to use platforms like Blogger.com, which were simple, but limiting, and never truly your own. Then the technological shift happened […]
Most businesses today fall back on data to track their performance and the growth of media presence. But they often fail to dig deeper and understand the sentiment of users, sudden shifts in public opinion, or emerging narratives. As a result, they often rely on guesswork, cannot differentiate signals from noise, and miss out on […]
Publishers no longer count on generic analytics. They want to go beyond surface-level traffic such…
Back in the 1990s, owning your own blog domain was something only techies could manage.…
Most businesses today fall back on data to track their performance and the growth of…
The concept of creating handmade websites from scratch is gradually taking a backseat. Presently, 67.39% of business owners prefer to use AI Website Builders. Although websites serve as the focal
The concept of micropayment isn’t new for publishers. Though many perceived it as a giant leap forward in the context of digital news, the initial experiments failed to gain momentum.
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I was able to get valuable insights on my project within minutes from people who had real experience. Better yet, I was able to cite the data and insights they shared many times to company leadership over the course of the project.
Amanda Saeli
Product Marketing Manager, MIT Review
Naomi Khor
Marketing Executive, Publift
