ON-DEMAND WEBINAR
Are Bots and Invalid Traffic Stealing Your Ad Revenue?
Millions Lost, You Might Not Even Know. Secure Your Platform Today!
In partnership with
About the webinar
Join this webinar and learn how to secure your platform from invalid traffic (IVT). Discover strategies to identify and filter out these malicious activities, protect your ad revenue, and maximize profits.
Just 11 years ago, MonetizeMore suffered a staggering $2.2 million loss from ad fraud. This experience served as a wake-up call for their team, highlighting the urgency of a robust solution to protect publishers from this silent threat.
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The reality is you could be next. A Google study suggests that publishers dependent on ad revenue lose an estimated $1.27 billion annually due to fake ad inventory.
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Is your website or app experiencing a surge in clicks, but your ad RPMs aren’t reflecting that growth? You could be facing this silent enemy! This hidden threat can drain your ad revenue, skew your data analytics, and damage your credibility with advertisers.
Hosted by
Kean Graham
Founder & CEO
MonetizeMore
Kean is the Founder & CEO of MonetizeMore. He started MonetizeMore with the goal to build a sustainable business model that would dramatically increase ad revenue for publishers. Over the years, Kean has perfected the proprietary MonetizeMore ad optimization model and now increases ad revenues for hundreds of publisher networks in over 40 countries.
Key discussion areas
- The Evolving IVT Threat
- The cost of IVT to publishers
- Types of IVT fraud
- Ad setup mistakes
- Advanced IVT techniques
- Examples of how sophisticated bots can mimic human behavior to bypass basic defenses
- Identifying and Quantifying IVT
- Move beyond basic IP filtering: advanced traffic analysis techniques for publishers
- User behavior analysis
- Analyzing user interactions to identify bot-like behavior
- Anomaly detection with machine learning
- Advanced Defense Strategies
- Detecting suspicious activity by analyzing user browser behavior and device characteristics
- Basic CAPTCHAs’ limitations and potential drawbacks
- Advanced bot detection and mitigation techniques
- Honeypots and rate limiting
- Partnering with specialized IVT detection and prevention services
- Solution and Benefits
- The importance of clean ad practices for creating a trusted environment for advertisers
- Utilizing tools designed to combat and win against IVT
- Real-world case study: how Traffic Cop stopped IVT and reduced revenue clawbacks
Who should attend
- Publishers of all sizes who rely on online advertising revenue, including app developers.
- Website owners seeking to protect their ad revenue from IVT.
- Ad network and ad exchange reps looking to optimize revenue, safeguard publishers, and combat fraud.