10 Best AI Writing Tools
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Disclaimer: Our top picks are based on our editors’ independent research, analysis, and/or hands-on testing. Editorial policy
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Artificial intelligence (AI) has already fundamentally impacted several industries, with content creation being no different.
From AI-generated content (such as images and blogs) to checking grammatical correctness, these content creation tools have improved the efficiency and effectiveness of the editorial pipeline.
Over the last few years, however, AI writing tools have emerged as a new tool to help journalists, bloggers and marketers push their creative boundaries, helping them create high-quality content at scale while also honing their writing skills.
Not all AI writing tools are made equal, however, with some better at writing marketing material while others are being more suited to creating long-form articles.With this in mind, let’s go over what we think are 10 of the best AI writing tools on the market, paying special attention to their features and capabilities to identify how they can best serve content creators.
When selecting an AI writing assistant, it’s essential to focus on specific attributes that align with content creation goals:
By focusing on these criteria, users can select an AI writing tool that meets their specific needs and helps them create compelling and engaging content at scale.
In a hurry? Check out the comprehensive table below for the fast facts of each of these tools:
| Name of the Tool | Best For | Plagiarism Checker | Grammar Checker | Free Plan | Lowest Monthly Cost |
| Anyword | Marketers, digital agencies, businesses | No | No | No | $39/month (Starter, billed annually) |
| ChatGPT | Content writers, digital marketers, creative professionals | No | No | Yes | $20/month (Plus) |
| Copymatic | Content marketers, bloggers, digital agencies | No | No | No | $19/month (Pro, billed annually) |
| Copy.ai | Entrepreneurs, small teams, growing businesses | No | No | Yes | $36/month (Pro, billed annually) |
| Grammarly | Individuals and teams for enhancing writing | Yes | Yes | Yes | $12/month (Premium, billed annually) |
| Jasper | Enterprise marketing teams, content creators | No | No | No | $39/month (Creator, billed annually) |
| QuillBot | Students, researchers, content writers | Yes | No | Yes | $4.17/month (Premium, billed annually) |
| Rytr | Content writers, marketers, entrepreneurs | Yes | No | Yes | $90/year (Saver Plan) |
| Sudowrite | Creative writers at all levels | No | No | No | $10/month (Hobby/Student, billed annually) |
| Writesonic | Individual bloggers, marketing teams, agencies | No | No | Yes | $13/month (Small Team, billed annually) |
Please note that because these are not deep-dive reviews, we’ve listed the following platforms alphabetically rather than in order of preference.
Anyword positions itself as a tool specifically tailored for digital marketers and content creators. It works by analyzing a brand’s audience, messaging, existing content and tone of voice to train a custom AI model that serves potentially high-performing copy variations to pick from.
Key features of this AI writing tool include predictive performance scores and a variety of AI content generators for specific use cases — such as ad copies, emails, social media posts and meta descriptions — enabling marketers to produce better content.
These features help marketers write content for different channels, from landing page copy to newsletters, in different tones and styles, ensuring that each piece is optimized for its intended audience.
Pricing plans for Anyword are designed on the basis of the number of team members:
Anyword best suits marketers, digital agencies and businesses looking to leverage AI for enhanced marketing return on investment (ROI) through content creation, optimization and performance monitoring.
Features
Pros
Cons
OpenAI’s ChatGPT, arguably the most popular AI writing tool on this list, is a conversational large language model (LLM) developed to help its users with a range of tasks including content creation.
ChatGPT’s key features include its ability to answer follow-up questions, admit mistakes, challenge incorrect premises and reject inappropriate requests. These capabilities make it essential for content writers who require a nuanced and context-aware AI writing assistant.
The advantages of using ChatGPT include its versatility in handling various writing styles and formats through custom instructions, its ability to browse the internet and its vast plugin ecosystem that can perform specific tasks quickly.
ChatGPT has four pricing plans:
ChatGPT is most suitable for content writers, digital marketers and creative professionals who require a reliable and versatile AI writing assistant. It’s particularly beneficial for those involved in generating large volumes of content or needing assistance with creative writing tasks.
Features
Pros
Cons
Copymatic helps generate marketing content and ad copy swiftly, making it a valuable asset for writers and marketers alike.
The tool leverages advanced AI algorithms to understand context and produce relevant, coherent text, significantly streamlining the content creation process.
The AI writing tool stands out with its versatile feature set, including an AI content generator capable of crafting articles, blog posts and marketing copy. Its intuitive interface simplifies the process, allowing users to generate ideas, outlines and complete articles with minimal input.
Additionally, Copymatic’s ability to adapt to different writing styles and tones makes it a useful tool for a variety of content needs.
Copymatic offers three plans:
Copymatic is particularly suitable for content marketers, bloggers and digital agencies looking for a reliable and efficient way to produce a high volume of content. Its adaptability to different writing styles also makes it a good choice for freelance writers and small businesses.
Features
Pros
Cons
Copy.ai is a multipurpose AI writing tool that can help users create everything from long-form articles to product descriptions and social media posts.
On top of that, teams relying on this AI writing software can build dedicated workflows around each type of content to scale up their operation. Copy.ai already offers templates to build content production workflows for eCommerce, SEO, social media and sales.
The tool’s emphasis on ensuring tone of voice consistency helps align all content pieces on all platforms with the user’s brand identity.
Additionally, Copy.ai’s commitment to data security, with SOC II compliance, offers peace of mind to businesses concerned about protecting sensitive information.
Copy.ai offers various pricing plans:
Copy.ai is most suitable for entrepreneurs, small teams and growing businesses looking to streamline content creation workflows.
Features
Pros
Cons
Grammarly introduced its AI writing features earlier this year, enabling users to craft new content (such as emails, social media posts, detailed reports, etc.) and rephrase existing text to fit their purpose.
Its AI-driven suggestions go beyond basic grammar and spelling checks and delve into style and tone, ensuring that a write-up is not only correct but also resonates with the intended audience.
Regarded as one of the best AI writing partners that helps improve writing skills, the app helps users with writing prompts, making it easier to overcome writer’s block or kickstart a piece.
Grammarly offers several pricing plans:
Grammarly is ideal for individuals and teams seeking to enhance their writing through grammar correction and rephrasing, and need consistent, error-free writing across multiple platforms.
Features
Pros
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Formerly known as Jarvis, Jasper is an AI copilot that can help teams produce a wide range of content such as blog posts, company bios and social media posts.
This AI writing software helps produce 100% original content while following the AIDA (attention, interest, desire and action) framework to generate drafts that require minimal editing before publication.
Trusted by more than 100,000 teams globally, Jasper’s end-to-end copilot also provides AI-powered project management, company knowledge base management, image generation and analytics tools that can help content teams make their entire pipeline efficient.
Jasper has three plans:
Jasper most suits enterprise marketing teams and content creators who require a comprehensive suite of tools for content creation management and optimization.
Features
Pros
Cons
QuillBot can write complete articles and paraphrase existing content in different formats and styles, making it a good solution for writers aiming to enhance their own work and adapt their style to diverse writing scenarios.
The tool’s synonym slider gives users control over the intensity of language alteration, from subtle to more pronounced changes. This flexibility is invaluable for tailoring content to different audiences or purposes including academic writing, professional communication and creative expression.
The AI writer offers a range of modes, including Standard, Fluency, Formal and Creative, which provide tailored solutions for various writing challenges faced by students, educators and professionals for their respective use cases.
QuillBot offers three price plans:
The tool is ideally suited for those who frequently engage in writing tasks that require nuanced language adjustments and stylistic enhancements such as students, researchers and content writers.
Features
Pros
Cons
Rytr can generate a wide range of content types, from emails and blog posts to ad copies and social media content swiftly and at scale.
Compared to other AI writing tools on this list, Rytr’s appeal lies in its simplicity and efficiency, offering a straightforward process: select a use case, provide context and let the AI craft content.
Key features of this AI writer include its support for over 40 use cases and templates, writing in more than 30 languages and producing drafts in different tones of voice, enabling creators to push their creative boundaries.
This AI writing software uses proven copywriting formulas like AIDA and PAS (pain, agitate, solve), a rich-text editor and draft improvement tools like rewording and shortening, ensuring the output is of high quality with minimal editing required.
Moreover, the tool’s built-in plagiarism checker ensures content uniqueness, a crucial factor in digital publishing.
Rytr offers three price plans:
This tool is suitable for content writers, marketers and entrepreneurs who seek a cost-effective solution for rapid content generation.
Features
Pros
Cons
Sudowrite is designed to make writing fiction an enjoyable process. It’s positioned as an assistant to tackle writer’s block and brainstorm ideas — such as character names, plot twists, themes, etc. — offering a range of features that spur creativity while writing.
These features include AI-powered scene descriptions for stronger context building, a story engine that can write a novel from start to finish while maintaining character cohesiveness and the ability to automatically bridge two ideas — such as two scenes — in a novel.
The software can generate up to 300,000 words per month, depending on the chosen plan. This capability is especially beneficial for writers working on large projects such as novels or screenplays.
On top of that, the AI writing tool is also great at generating content ideas to help writers overcome creative hurdles.
Additionally, Sudowrite offers features such as generating poems, rephrasing dialogue and providing feedback without the need for beta readers. Its multilingual support extends to more than 30 languages, making it a versatile tool for content creators targeting a global audience.
Sudowrite offers three pricing plans:
This tool is suitable for creative writers at all levels, from casual bloggers to professionals working on larger projects.
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Writesonic simplifies the process of writing search-friendly, on-brand articles, blog posts and various other forms of digital content.
The tool integrates with Google via the ChatSonic Chrome extension to ensure that the content produced is not only factual but also up-to-date, leveraging the latest information available.
The tool’s key functionalities, apart from generating short and long-form content, include help with keyword optimization, research through a GPT-4 powered conversational copilot (called Chatsonic), gathering data on the latest news and trends and generating artwork.
Writesonic separates itself from other AI writing tools by offering a no-code AI chatbot builder, Botsonic, which can be trained on personal data, providing personalized training to other authors in teams or facilitating customer interactions.
Writesonic also supports up to 30 languages, making it suitable for global reach.
Writesonic offers four plans:
Writesonic is most suitable for individual bloggers, marketing teams and agencies who require a comprehensive suite of AI-powered content creation tools, including a conversational copilot.
Features
Pros
Cons
AI writing software tools have emerged as indispensable allies for writers, editors and content strategists.
In addition to creating content, each tool offers a unique set of features and capabilities. Whether it’s generating content, refining grammar or producing marketing copy, these tools are equipped to handle a wide array of writing tasks.
Before making a choice, however, it’s essential to select the right tool that aligns with specific content needs and goals. Factors such as pricing, ease of use, feature set and the type of content being produced play a crucial role in determining the most suitable AI writing assistant.
Also remember that a tool is only as good as the person using it. While these tools are incredibly advanced, they still need a trained hand at the rudder before they can reach their full potential. That means understanding that results won’t be immediate and that teams need to be given time and training on how to integrate them into their workflows.
