10 Best AI SEO Tools for Publishers in 2024
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Disclaimer: Our top picks are based on our editors’ independent research, analysis, and/or hands-on testing. Editorial policy
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While search engine optimization’s (SEO) importance to digital publishing is clear, knowing which tools help on this front is often less obvious.
A publisher’s success will, more often than not, depend on improving their visibility within the search engine results pages (SERPs). This comes down to producing well-optimized content that attracts more readers, generates more revenue and builds a stronger brand.
While a solid foundation in publisher SEO is key, trying to succeed without the right tools will be an exercise in frustration as well as squandered resources. For example, relying solely on manual reviews of competitor keywords makes little sense when an artificial intelligence (AI) driven application can complete the task in mere seconds.
In the fiercely competitive landscape of digital publishing, such differences in efficiency can mean the difference between first and last place.
Google received an average of 85.4 billion monthly visits in the six months to April 30. Source: Statista
There are several AI-driven tools available on the market, each with their own unique strengths and weaknesses, and we’ve drawn together what we consider to be the 10 best AI SEO tools for publishers.
Here are some specific ways in which AI-based SEO tools can be deployed to improve SEO strategies:
An AI SEO tool is software that uses artificial intelligence (AI) to help improve a website’s search engine ranking by providing insights into relevant keywords, competitive landscape and content optimization.
AI SEO tools can be used to identify relevant keywords, analyze the competition for those keywords and create high-quality content that is optimized for search engines.
They use a variety of technologies to provide insights and suggestions for improving search engine rankings, including natural language processing (NLP). NLP is a branch of computer science that deals with the interaction between computers and human languages.
AI SEO tools use NLP to understand the meaning and context of content, which not only allows them to provide more accurate and relevant insights and recommendations but also write better content.
Please note that because these are not deep-dive reviews, we’ve listed the following platforms alphabetically rather than in order of preference.
Alli AI presents a no-code solution for streamlined website optimization and SEO management, seamlessly integrating with any CMS for swift code and content modifications.
Its centralized dashboard supports comprehensive SEO tasks, from site optimization to keyword research, audits and backlink building. It features AI-driven interlinking, which identifies keywords and seamlessly creates links to relevant pages within the website
Installation is simplified through a code snippet compatible with major content management systems (CMSs), enabling users to review and control SEO recommendations effortlessly. For example, the Live Editor feature allows content to be edited and optimized from within the browser, without having to go through the publisher’s CMS.
The user-friendly approval process facilitates quick deployment, allowing changes to go live within minutes.
This point-and-click system allows its users to implement a vast number of on-page code optimizations directly from the dashboard, offering scalability and efficiency in website enhancement.
Alli AI stands out as a versatile platform, providing a seamless and user-friendly approach to managing extensive SEO tasks with no coding expertise required.
Alli Ai offers three pricing plans:
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Diib offers a straightforward yet impactful solution for businesses, delivering concise analysis, reporting and visuals to provide a clear understanding of performance and actionable insights.
With a focus on simplicity, Diib facilitates easy automation of SEO tasks, enabling users to track essential SEO keywords and backlinks effortlessly.
The platform extends its utility by allowing users to monitor competitors’ rankings and changes, providing a comprehensive view of the competitive landscape, And to simplify the understanding of website performance, Diib provides a daily health score, combining 12 metrics into a single score that assesses the website’s overall performance.
This tool is a great option for businesses that want an easy-to-use, affordable, and effective SEO tool. Its automated SEO tool quickly identifies and fixes SEO issues, and its reporting and analytics help businesses track SEO progress and identify areas for improvement. Diib also manages social media presence and tracks website ranking for relevant keywords.
Diib offers two pricing plans:
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Frase is a dynamic AI-driven content writing and optimization platform catering to publishers and SEO professionals.
The standout feature is its ability to generate full-length, optimized content briefs within seconds through AI. The platform uses AI to propose heading and subheading ideas, aiding in the creation of SEO-friendly copy inspired by specific target queries.
Frase offers a comprehensive suite of tools encompassing SERP analysis (which can also help with Google News SEO), content brief generation and an AI writing assistant. This writing assistant accelerates the crafting of SEO-optimized content, providing support for briefs, outlines, introductions, paragraphs, and more.
Frase excels in content optimization by identifying opportunities to enhance existing content, suggesting keyword additions, improving readability, and addressing SEO issues.
Frase offers three pricing plans:
It also offers a Pro Add-On tier for an additional $35 per month, unlocking features such as the Frase AI Writer, monthly keyword search volume, and domain authority and backlink data for SERP results.
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GrowthBar is an AI-powered SEO writing tool that simplifies SEO content creation through streamlined dashboards.
Key features include a one-click scan of Google SERP results, producing SEO-optimized outlines with headings, keywords and internal links. The AI writing assistant accelerates the transition from just an outline to a 1,500-word blog post in two minutes.
The 2-Minute Blog Builder offers drag-and-drop functionality for efficient post creation and real-time SEO optimizations.
The platform supports content planning with plenty of keyword suggestions, difficulty scores and competitor insights. All this data is visually displayed in their dashboard.
GrowthBar extends beyond SEO, offering tools for chat, product descriptions and press releases, consolidating various marketing efforts into one platform.
GrowthBar offers three pricing plans:
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Jasper, a cloud-based writing assistant, harnesses AI to create high-quality content across diverse formats, such as blog posts, articles, website copy and social media posts.
Tailored for SEO applications, Jasper simplifies the process by allowing users to input a topic or keyword, prompting the tool to generate a range of content ideas. Users can then choose preferred ideas, and Jasper becomes an active aid in content composition.
An additional feature is Jasper’s compatibility with Surfer SEO, enabling seamless integration for enhanced optimization capabilities.
This collaborative synergy enhances the tool’s utility in refining content for search engine visibility.
Jasper’s Surfer SEO integration and AI-driven content generation make it a versatile asset for publishers seeking efficient and effective content creation with a specific focus on SEO.
Jasper offers three pricing plans:
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NeuronWriter is an AI-driven content optimization platform designed for content creators and SEO professionals seeking to elevate content quality and streamline the creation process.
Offering a comprehensive suite of tools, the platform uses natural language processing (NLP) to suggest words and phrases derived from top-ranking Google competitors, facilitating content creation with NLP-based recommendations and addressing knowledge gaps.
The DRAFT generator adds efficiency by generating content outlines based on competitors’ best headlines and relevant Google questions, eliminating the need for extensive research.
With advanced commercial language models accessible in a few clicks, NeuronWriter enables users to draft entire articles with AI assistance within minutes, complemented by built-in AI templates.
NeuronWriter offers five pricing plans:
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Outranking is an AI-driven SEO content creation and optimization tool designed to empower users to craft high-ranking content for search engines. Its functionalities encompass keyword research, content generation and on-page optimization.
The platform not only analyzes but dynamically enhances content by integrating missing keywords and suggesting improvements based on SEO best practices.
The SEO Writing Assistant elevates content creation by generating personalized SEO content aligned with brand-specific style guides.
Advanced features such as Keyword Prioritization and SEO Strategy help improve the competitiveness of content through strategic keyword analysis.
Outranking offers four pricing plans:
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Scalenut is a powerful AI-driven SEO platform designed to empower businesses by automating the entire SEO workflow, simplifying management and fostering growth in online visibility.
Trusted by more than 100,000 marketers globally, Scalenut facilitates enhanced search rankings and revenue generation through effective SEO strategies. Its features cater to diverse SEO needs, offering AI-generated content creation, robust auditing, editing and optimization tools.
The platform excels in keyword planning and clustering, refining content strategies. Collaboration is streamlined with document-sharing capabilities, and seamless WordPress integration allows one-click publishing.
A notable feature is the Cruise Mode, which represents a complete workflow for generating AI content from scratch, which adds versatility to its offerings.
ScaleNut offers four pricing plans:
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SEO.ai is an AI-powered content writing and SEO optimization tool that helps users create high-quality content that is optimized for search engines.
It has a range of features such as keyword research, AI content generation, AI-powered suggestions and recommendations, and an SEO score that helps users track their progress and identify areas for improvement.
One standout feature is that SEO.ai can adjust the tone of the content for different projects, helping publishers connect with diverse audiences. The platform also speeds up content optimization by suggesting AI-generated headlines and titles that are both engaging and friendly to search engines.
SEO.ai offers three pricing plans:
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Surfer SEO is an integrated SEO tool facilitating keyword research, content creation and website optimization.
Its content editor is widely praised by agencies and writers for real-time feedback on critical elements such as keyword density and frequency, content length, number of headlines, etc. It offers insights on NLP terms, word count, headings, images, and more, allowing users to fine-tune their content to perfection.
Surfer SEO also has Surfer AI, which automates content research, writing and optimization. This solution blends SERP and NLP analyses and users can publish content knowing that it meets optimal SEO standards.
The tool stands out as a comprehensive and efficient solution for content optimization, appreciated for its powerful content editor and time-saving Surfer AI.
Surfer SEO offers four pricing plans:
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In the rapidly evolving landscape of SEO, the integration of AI tools is paramount for staying competitive.
The above tools showcase the industry’s diversity, offering solutions for everything from keyword analysis to content optimization. The tools offer invaluable efficiencies for publishers looking to gain an edge over their competitors.
At the same time, however, paying for a tool will never replace a strong foundation in SEO strategies and principles. As such, while we recommend reviewing the tools we also have to emphasize the need for a holistic approach, one that combines insights from these tools with a deep understanding of user behavior and search engine algorithms.
Success lies in the ability to adapt to industry changes, prioritize user experience and leverage the power of AI to refine and amplify SEO strategies for optimal online visibility.
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